{"id":3133,"date":"2017-11-13T18:21:41","date_gmt":"2017-11-13T18:21:41","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3133"},"modified":"2017-11-13T18:21:41","modified_gmt":"2017-11-13T18:21:41","slug":"5-trends-keep-mind-designing-beauty-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/5-trends-keep-mind-designing-beauty-logo\/","title":{"rendered":"5 Trends to Keep in Mind When Designing a Beauty Logo"},"content":{"rendered":"\n

Powerful logos speak messages<\/a> to their audiences. What message does your company want to communicate?<\/p>\n

As a beauty company, it\u2019s likely you\u2019ll want to hit on appeal and comfortability. Some of the most recognizable brands in this industry are so successful because they combine these two elements perfectly.<\/p>\n

Think Olay, Avon, or Nivea. What do they have in common? They make their customers feel good about not only themselves but the brand itself.<\/p>\n

When you can do this, you\u2019re better able to gain customer loyalty.<\/p>\n

Here are our 5 tips for creating a trendy beauty logo that will crush the game.<\/p>\n

1. Use Modern, \u201cNeat\u201d Font<\/h2>\n

A logo\u2019s font is easily one of its most recognizable elements<\/a>. For a beauty brand, you\u2019ll want to communicate cleanliness, modernity, and elegance.<\/p>\n

We recommend using either a serif or sans-serif font that\u2019s clean, clear, and easy to read. But, you don\u2019t have to stick with the basics.<\/p>\n

Look for one that will give you a contemporary edge. For instance, you can try ADAMCG Pro or Walkway Bold.<\/p>\n

2. Color Me Pretty<\/h2>\n

Color is another highly noticeable feature that will make or break your logo. Fortunately, you have a lot of leeway for creativity.<\/p>\n

The best color for you is really one that corresponds well with your company.<\/p>\n

For instance, if you push towards bold and vibrant, go for electric red or pink.<\/p>\n

Are you trying to be more of a \u201cfamiliar face?\u201d Light blue or green will do the trick.<\/p>\n

As we all know, black is always in style.<\/p>\n

3. Icon Mania (Maybe?)<\/h2>\n

If you want a logo with an icon or symbol, it must be completely relevant. You need to choose these images very carefully.<\/p>\n

Some beauty companies use flowers as it\u2019s a more feminine approach. That\u2019s great if it works well with your brand, but if not, that\u2019s okay, too.<\/p>\n

Many of the top beauty brands ditch imagery for a neater look and feel. Avon and Neutrogena, for example, stick to a font that alone speaks volumes.<\/p>\n

4. It\u2019s All in the Name<\/h2>\n

Your business name should be the focus of your beauty logo. You should ensure that it sits at the logo\u2019s center, and the rest is designed around it.<\/p>\n

Why?<\/p>\n

Because this looks fresher and more sophisticated. You don\u2019t want other elements to overpower the name, either.<\/p>\n

You can learn more<\/a> about this by visiting Reflect\u2019s website. As you\u2019ll see, \u201cReflect\u201d is front and center, and steals the show.<\/p>\n

5. Beauty Logo Takeaway<\/h2>\n

The last tip we\u2019ll leave you with is more of a general beauty branding tip. But, it\u2019s too relevant not to mention.<\/p>\n

Your beauty logo should mimic the idea your audience has of themselves. Beauty products allow us to express ourselves and show the world how we want to be seen.<\/p>\n

Figure out how your audience wants to be perceived. Consider the archetype of your audience.<\/p>\n

It will help showcase your design.<\/p>\n

Let\u2019s Wrap Things Up<\/h2>\n

Who knew such a small feature could carry such a heavy weight?<\/p>\n

Luckily, you don\u2019t have to be a pro to have an awesome beauty logo. You just need five minutes to kill and a desktop computer.<\/p>\n

Our Online Logo Maker puts you in charge of your design.<\/p>\n

Choose from many color palettes, font types, and more.<\/p>\n

Get started<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"

When designing a logo for your beauty company, it’s important to stay on trend. Here are 5 trends to keep in mind when designing your beauty logo.<\/p>\n","protected":false},"author":99,"featured_media":3134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1497,1361,1202,1],"tags":[],"yoast_head":"\n5 Trends to Keep in Mind When Designing a Beauty Logo • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"When designing a logo for your beauty company, it's important to stay on trend. 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