Did you know half of Americans who received massages between 2015 and 2016 did so for health issues? And nearly 90% believe that massage is beneficial in decreasing pain.<\/p>\n
While, in the same survey<\/a>, about 30% received a massage for relaxation purposes alone.<\/p>\n This means your massage logo should communicate how your services can meet these needs and more.<\/p>\n Let\u2019s take a look at how you can design a logo that shows off your brand.<\/p>\n Your values, purpose, and mission are the foundation for your brand. What is important to you as a business owner? How would you like your company portrayed to your target demographic?<\/p>\n Your values are the bases of your entire practice. These could be things like integrity, authenticity, honesty, hard work and rapid response time with phone messages.<\/p>\n Stimulating Questions<\/strong><\/p>\n Ask yourself the following questions:<\/p>\n These are just a few of the questions that you\u2019ll want to answer before you create your logo. They will pave the way for an accurate representation of your brand to potential customers.<\/p>\n Your purpose is your reason for doing what you do. This could be something such as, \u201cI choose to go into massage because I find fulfillment in alleviating stress, tension, and unease from my clients. I wish to be of service to those who suffer from tension, chronic pain and circulation problems.\u201d<\/p>\n Stimulating Questions<\/strong><\/p>\n Why did you go into massage in the first place? What is your personal purpose in life? How does that coincide with your professional purpose?<\/p>\n These questions will get the ball rolling as you consider what your professional purpose in the industry is.<\/p>\n Your mission is what you seek to accomplish based on your values and purpose. Your mission may be something similar to, \u201cMy mission is to provide safety and comfort to my clients, ensure they leave my parlor better than they were when they arrived and to deliver quality services for every customer.\u201d<\/p>\n Stimulating Questions<\/strong><\/p>\n How do you want your customers to remember their experience with you and your staff? What do you hope to accomplish through your contribution to the profession?<\/p>\n Clearly define your massage parlor\u2019s values, purpose, and mission. This will be the foundation upon which you create your massage logo.<\/p>\n Remember, your massage logo will be seen all over town and on the Internet. From your website and business cards to advertisements and social media, your logo will encompass your entire business.<\/p>\n For this reason, it\u2019s important that the image you portray through your logo is the one you desire. During the logo creation process, ask yourself these questions:<\/p>\n Take your time when designing your logo and handle the process with care and attention to detail.<\/p>\n Your massage logo should leave an impression. It needs to make your customers think of you every time they see it. The more they think of you, the more likely they are to call to book an appointment.<\/p>\n Get creative. But not too creative. You want to communicate a simple, direct message that\u2019s easy for your customer to remember and process.<\/p>\n We both know there are plenty of reasons why every person should book a massage<\/a>. But the average person may not be aware of them.<\/p>\n That\u2019s why you need a massage logo that communicates the relaxation and tension release that your massage offers. As well as any other stress-relieving services your business provides for its customers.<\/p>\n Whether you use a logo maker<\/a> or another option, be sure your text is where it\u2019s supposed to be.<\/p>\n If your logo is leaning right, your text should be aligned to the right. It can be tempting to get a little too creative with mismatching the logo and the text. But try to keep it simple.<\/p>\n Even though your massage parlor may not be a high-stakes business<\/a>, you still want to attract as many clients as possible through your massage logo.<\/p>\n Familiarize yourself with the psychology of colors<\/a>. Each color can have a profound impact on the viewer. And everyone can elicit a certain response from your potential customers.<\/p>\n Know what psychological aspect is associated with the various colors. And use each wisely to communicate your intended message for your business.<\/p>\n Massage logos let your potential customers know where to find you on the web. Your business name should be clearly written and easily legible at a distance.<\/p>\n This is also reason to have your company name be short and simple. A good rule of thumb is 2 words as the maximum in the name of your massage parlor.<\/p>\n1. Know Your Core Values, Purpose and Mission<\/h2>\n
Values<\/h3>\n
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Purpose<\/h3>\n
Mission<\/h3>\n
2. Handle The Process With Care<\/h2>\n
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3. Make it Memorable<\/h2>\n
4. Communicate Your Message Clearly<\/h2>\n
5. Ensure Your Text is Centered Properly<\/h2>\n
6. Get Colorful<\/h2>\n
The Psychology of Colors<\/h3>\n
7. Consider Your Font Size and Spacing<\/h2>\n