{"id":3254,"date":"2017-12-14T03:23:16","date_gmt":"2017-12-14T03:23:16","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3254"},"modified":"2017-12-14T03:23:16","modified_gmt":"2017-12-14T03:23:16","slug":"window-company-need-new-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/window-company-need-new-logo\/","title":{"rendered":"Does Your Window Company Need a New Logo?"},"content":{"rendered":"\n

Does your window company need a new logo? Maybe. But maybe not. This is a big and drastic undertaking and should never be taken lightly. You should never shake things up for the sake of shaking things up.<\/p>\n

But a new logo<\/a> and rebrand certainly does have its time and place. And a lot of companies have found new success after a new logo.<\/p>\n

So is it right for you? Keep reading to find out.<\/p>\n

We\u2019re Not All Pepsi<\/h2>\n

Listen, we would all love to have Pepsi\u2019s marketing dollars and fan base, so we could pull off a full rebrand every couple of years. Take a look at their many logos<\/a> over the years.<\/p>\n

But here\u2019s the thing. Constant re-brands is a part of their brand. Some time ago, they decided to differentiate themselves from Coke by establishing Pepsi as the younger and edgier brand.<\/p>\n

Coke was to be the American institution, and Pepsi wanted to be it\u2019s younger and wilder sibling.<\/p>\n

But Pepsi is Pepsi and has billions of marketing dollars at their disposal to spread the word of their rebrand, and change the logo on a billion cans. None of us are Pepsi.<\/p>\n

As a window company, it\u2019s highly unlikely your brand or position is young, hip, and edgy. So, a new logo every 5 years for you is only going to cause you to water down your branding.<\/p>\n

When is it Not Time for a New Logo<\/h2>\n

There is always the, \u201cif it ain\u2019t broke don\u2019t fix it mentality.\u201d So should you stick with your original logo? Here are some situations where the answer is probably yes.<\/p>\n

1. Your sales are stagnant:<\/h3>\n

It\u2019s really easy to scapegoat your brand when your sales are underperforming. But it\u2019s actually rarely to blame.<\/p>\n

Your brand could be the problem, but it takes a lot of research to determine if your brand is failing, or your brand execution is failing. Too many people assume it\u2019s the former.<\/p>\n

This is particularly true of new brands. Some people will pull the plug on a new logo, and switch back to the old one after only about a year. Or even worse, they will pay money to have a new-new logo designed.<\/p>\n

You need to give a new brand time to ripen and mature. And you need to give yourself enough time to promote it and incorporate it.<\/p>\n

Marketwire is an example of this. As a global leader in press release distribution, they rebranded in 2012<\/a>, to reflect a move to doing more than press releases and rolled out a new logo and a new tagline \u201cBeyond Words.\u201d It was well received.<\/p>\n

But then, a year later, they rolled out another rebrand<\/a>, another logo and inexplicably added a \u201cD\u201d to their name to become Marketwired. This was almost universally met with head-scratching and was seen as a big step back.<\/p>\n

2. Your logo is already popular<\/h3>\n

Let\u2019s not forget what happened to the Gap. In 2010<\/a>, they decided to change up their already-iconic logo. The new logo was fine and actually looked good. But the existing logo was so beloved by customers there was an uproar.<\/p>\n

In the end, The Gap had to go back to the \u201cold\u201d logo in a matter of days.<\/p>\n

if your window company already has a logo that people like and recognize, there is probably no reason to change it up, unless, one of the situations in the next section apply to you.<\/p>\n

When is a Good Time to Change Your Logo<\/h2>\n

Here are the situations when a new logo is appropriate and could really help your window company.<\/p>\n

1. Your offering has changed<\/h3>\n

Maybe you\u2019re a window company that is expanding into blinds and patio doors. If you feel your logo is a little to windows-only, you could rebrand and launch a new logo that doesn\u2019t pigeonhole you as much to one offering.<\/p>\n

2. You\u2019re attacking a new market<\/h3>\n

Let\u2019s say someone like Blinds and Design<\/a> decided they were going to target just home builders and interior designers. That would be a serious shift from business-to-customer to business-to-business, so that could necessitate a new logo.<\/p>\n

You will have a new target market, so you may need a new logo that will better resonate with your new audience.<\/p>\n

That being said, you\u2019re going to need more than a new logo. You\u2019re going to need new messaging and a total re-brand as well. Too many people think a new logo is a rebrand. It\u2019s actually far more complex than that.<\/p>\n

3. A merger or new acquisition<\/h3>\n

This one is a no-brainer. If you acquire, get acquired by, or merge with another company, it\u2019s time for a new logo.<\/p>\n

You will need a new logo to combine the elements of multiple brands coming together as one. The mentality here is always \u201cIt\u2019s a new day. It\u2019s a new company. Stronger, yet still united.\u201d<\/p>\n

4. You didn\u2019t put much thought into your logo the first time<\/h3>\n

You\u2019re a startup who just feels the need to have \u201csomething\u201d to stick on your website and letterhead.<\/p>\n

But over time, your business grows and matures and your logo that never really meant anything is becoming more meaningless.<\/p>\n

Now you have the time and resources to create a logo that actually means something to you and your target audience. So take advantage of your chance to do things right the second time.<\/p>\n

Ready to Create a New Logo for Your Window Company?<\/h3>\n

We have been the go-to-choice for new logos for over 2 million brands worldwide! And we can help you create a logo you and your customers will fall in love with.<\/p>\n

Let us show you how to create an amazing logo design for your brand. Right now. For free! You can start by clicking here to create your account<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Does your logo tell the right story about your window company? Don’t miss the top reasons why your window company could benefit from a new logo or a redesign.<\/p>\n","protected":false},"author":99,"featured_media":3255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1491],"tags":[],"yoast_head":"\nDoes Your Window Company Need a New Logo? • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Does your logo tell the right story about your window company? 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