{"id":3262,"date":"2017-12-14T03:55:05","date_gmt":"2017-12-14T03:55:05","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3262"},"modified":"2017-12-14T03:55:05","modified_gmt":"2017-12-14T03:55:05","slug":"7-travel-logo-design-trends-watch-2018","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/7-travel-logo-design-trends-watch-2018\/","title":{"rendered":"7 Travel Logo Design Trends To Watch For In 2018"},"content":{"rendered":"\n

The travel industry is blowing up right now.<\/p>\n

As a business owner, there are many opportunities to invest in opening hotels and hostels <\/a>or fund the next best travel app.<\/p>\n

Whatever route you take, though, be sure to take your time when it comes to your logo. A strong travel logo design is crucial to your overall brand and marketing strategy<\/a>.<\/p>\n

Without it, you risk losing consumers from far and wide to your competitors.<\/p>\n

Here are 7 travel logo trends to keep an eye on in 2018.<\/p>\n

1. Simplicity<\/h2>\n

Simplicity will always be king of logo design.<\/p>\n

No matter how fun or funky you want to get, your logo has to be timeless<\/a>.<\/p>\n

Keep this in mind as you look through the rest of creative ideas set to make waves in 2018.<\/p>\n

Pick one or two to focus on, instead of trying to use as many tactics as possible. This will ensure you have a stand-out, yet classy, travel logo design as the final result.<\/p>\n

Plus, it will be easier to use your logo in digital and print marketing.<\/p>\n

This includes anything from your website to a watermark on a social media photo and business cards to company apparel. Basically, you want your logo to translate well anywhere you put it.<\/p>\n

Keep it simple, and you\u2019re on the right track.<\/p>\n

2. Yin and Yang<\/h2>\n

The yin and yang symbol fits perfectly into the conversation when talking about simple, timeless designs.<\/p>\n

But, it doesn\u2019t always have to be the black and white image that first comes to mind.<\/p>\n

Many companies are using the classic original as inspiration for their logo.<\/p>\n

This results in designs that are slightly contrasting, yet totally in sync.<\/p>\n

Such a visual experience happens by blending two elements into one, using a set of distinct colors, or incorporating a mirror effect \u2013 all of which can be seen in yin and yang.<\/p>\n

3. Rising Color<\/h2>\n

Not sure which of your brand colors<\/a> to use in your travel logo design?<\/p>\n

Consider just using one and giving it a bit of gradient feel. That\u2019s the easiest way to understand a rising color approach, although it tends to blend better than a typical gradient.<\/p>\n

A rising color is all about creating depth.<\/p>\n

It can make a logo significantly more interesting, and express a bit of personality, too. This doesn\u2019t always have to be vertical, either.<\/p>\n

Rising colors work well on a horizontal scale, or in a curved or diagonal path.<\/p>\n

Play with each option until you find the best fit.<\/p>\n

4. Shadows and Fades<\/h2>\n

Instead of working with different color scales, you might be more interested in shapes.<\/p>\n

If so, shadows and fades are a must for your 2018 travel logo design strategy.<\/p>\n

These are a fun way to spice up a basic design. They create texture and grab interest much better than a plain two-dimensional approach.<\/p>\n

Shadows work better with shapes than with text. Otherwise, you risk making your company name or tagline hard to read. Stick with lines and curves for the best shadow results.<\/p>\n

Fades, on the other hand, work the other way around. They go beautifully with text.<\/p>\n

Use them at the start and end of a word or on the endpoints of each letter. Maybe play with the sides as well.<\/p>\n

5. Text Boxes<\/h2>\n

Speaking of text, if you don\u2019t like the way a fade looks on letters, try a text box.<\/p>\n

In fact, you can use this as the basis for the entire logo, not just the wording.<\/p>\n

Text boxes give your travel logo design a modern feel.<\/p>\n

If you\u2019re about to open a high-end resort or a group of villas in Corsica<\/a>, this might be up your alley. Or, consider using this tactic for a new restaurant in an art district somewhere.<\/p>\n

The box creates a bold feel many travelers will appreciate. Give it a chance and consider your target audience as you work it in.<\/p>\n

6. Microline Groups<\/h2>\n

Instead of the crisp edges of a text box, maybe you\u2019ll appreciate the aesthetics of microlines.<\/p>\n

Microlines are groups of small, repetitive lines. They typically flow in the same direction, although you can combine a few different groups of these in one logo.<\/p>\n

The point is to create a flow.<\/p>\n

These lines offer a stunning visual that\u2019s hard to match with other design elements. They\u2019re unique, intriguing, and just enough to catch the eye without being over-the-top.<\/p>\n

Keep all your lines one color or add a bit more creativity and use a contrasting effect. If you can\u2019t decide which way to go, think of the overall feeling of your brand.<\/p>\n

One color expresses unity, stability, and power.<\/p>\n

Multiple shades can be a hint of the fun, outgoing feel you\u2019re trying to establish.<\/p>\n

7. Overlays<\/h2>\n

Last but not least, don\u2019t hit \u201csave\u201d on your travel logo design until you try an overlay.<\/p>\n

Overlays are a way to bring two shapes or letters together. This doesn\u2019t have to be a complicated look. In fact, it works best when the merge looks almost natural.<\/p>\n

You can do an overlay with two or more elements of the same shape. The Olympic Games\u2019 logo is probably the most well-known example of this.<\/p>\n

Or, have some fun and try this out with different kinds of curves and lines.<\/p>\n

Think of letters you can bring together to make your company name stand out. Maybe create a background for the name with various kinds of shapes merging into one.<\/p>\n

Create Your Top-Notch Travel Logo Design<\/h2>\n

2018 is quickly approaching, which means you need to be on top of your travel logo in time for your brand launch.<\/p>\n

Take your time while creating your logo, and be willing to take risks.<\/p>\n

Even if you don\u2019t end up liking the way one of these trends looks, there is bound to be a fit for you somewhere on the list. Go through each choice and see what works.<\/p>\n

The result is sure to be a logo not many competitors will be able to stand up to.<\/p>\n

Ready to get started?<\/p>\n

Click here<\/a> to create your custom travel logo design.<\/p>\n","protected":false},"excerpt":{"rendered":"

Now that you’ve got your business plan in place, you need a logo that embodies your travel company to the core. Here are 7 travel logo design trends for 2018.<\/p>\n","protected":false},"author":99,"featured_media":3263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1510],"tags":[],"yoast_head":"\n7 Travel Logo Design Trends To Watch For In 2018 • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Now that you've got your business plan in place, you need a logo that embodies your travel company to the core. 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