Doesn\u2019t your amazing business deserve an amazing logo?<\/p>\n
A logo is usually the first point of contact people will have with your business. Eye tracking studies at the University of Missouri have shown how important that first impression is. They discovered that people visiting a website for the first time spend just over 6 seconds<\/a> looking at a logo.<\/p>\n What does someone do in those 6 seconds? They decide whether or not they want to look further at your website or your business.<\/p>\n How do you create a logo that rocks?<\/p>\n Read on for the best tips to create a logo for your boot business.<\/p>\n A logo isn\u2019t something that you just slap together and hope it looks good. A logo requires planning and careful consideration before your start designing one. These are important questions to answer before designing one.<\/p>\n These questions will help you discover what kind of logo would be best for your business. It\u2019s here where you\u2019ll decide if you want something playful or something modern and sleek.<\/p>\n For your boot business, you might want a logo that is just your company\u2019s initials or you might want an image to accompany your logo. There are seven types of logos that range from simple letters to iconic images.<\/p>\n Logo Symbols<\/strong><\/p>\n A logo symbol is just a picture or image. To understand what a logo symbol is, think of Twitter\u2019s bird or Apple\u2019s apple logo.<\/p>\n A boot company can use a stylized boot that is memorable and recognizable.<\/p>\n Lettermark & Watermark Logos<\/strong><\/p>\n Use stylized text that places the focus on the company\u2019s name or initials. A couple of examples are IBM and Google.<\/p>\n These are good options if your company name is short or you use initials in your company name. If you want to emphasize your name in the logo, this is the way to go.<\/p>\n Abstract Logo<\/strong><\/p>\n An abstract mark, when done well, can distill your message into a single image. For example, Sony\u2019s Play Station logo is an abstract design of the P and S of Play Station.<\/p>\n An abstract logo can be challenging to make work because you have to have a clear understanding of color and design.<\/p>\n Mascot Logo<\/p>\n Another way to create an amazing logo is to use a mascot. Let\u2019s say you sell snakeskin boots<\/a>.<\/p>\n You can create a snake as your mascot and incorporate that into your logo.<\/p>\n Combination Logo<\/strong><\/p>\n This is an option that just about any business can use. It\u2019s a combination of an image and text. It\u2019s widely used, and you\u2019ll see tons of examples of combination logos. It\u2019s also a way to use<\/p>\n Emblem Logo<\/strong><\/p>\n An emblem is simply You\u2019ll see this used a lot by schools and governments. You have to be careful with emblems because there\u2019s so much detail, the details can bleed together when printed.<\/p>\n This is where knowing your target market will come in handy. People tend to have preconceived notions about a font type and what it conveys.<\/p>\n For example, a boot company that caters to women will want to have a thin font, serif, or script. These types of fonts tend to be more feminine and modern. That will attract their target market.<\/p>\n if you\u2019re targeting an older demographic, you can consider a retro look<\/a> for your logo. You\u2019ll want to use a font that was popular in that era.<\/p>\n It\u2019s no secret that people respond to color.<\/p>\n This is where you go back to the question of what your company message is.<\/p>\n Did you know that red can be used for impulse shoppers? Red is a passionate color that can raise your heart rate. It\u2019s used to create urgency, too.<\/p>\n Yellow can be a great option for a boot company, as it\u2019s been shown to grab the attention of window shoppers. It also represents good cheer and warmth.<\/p>\n Brown is a color that represents masculinity. If your boot company primarily targets men, then this color should be used.<\/p>\n This is just as important as the questions before you start to design.<\/p>\n Come up with several looks of your logo. Enlarge them, shrink them, and print them out.<\/p>\n You can try different colors or different fonts and print them out. Send them to a few trusted people, advisors or current customers. If there\u2019s one design that you\u2019re attached to, you might be surprised to learn that your customers don\u2019t like it or they like another look much better.<\/p>\n You\u2019ll also want to test them in according to how they\u2019ll be used. Try putting them on brochures, business cards, and t-shirts.<\/p>\n Every year, organizations spend millions of dollars on their logo. In some rebranding efforts, companies have spent over $100 million<\/a> on their logo only for it to fail.<\/p>\n You don\u2019t have to spend millions on your logo. In fact, you can create yours in less than 10 minutes for free.<\/p>\n Consider the information in this article and then apply what you learned with Online Logo Maker.<\/p>\n You\u2019ll have all the images, fonts, and templates to work from to create an amazing logo for your boot company.<\/p>\n What are you waiting for?<\/p>\nQuestions to Answer Before Designing a Logo<\/h2>\n
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Know the Type of Logo You Want<\/h2>\n
Font Types<\/h2>\n
Create an Amazing Logo with Color<\/h2>\n
Create Several Drafts and Test Them<\/h2>\n
An Amazing Logo That Rivals the Big Companies<\/h2>\n