{"id":3401,"date":"2018-02-22T06:33:42","date_gmt":"2018-02-22T06:33:42","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3401"},"modified":"2018-02-22T06:33:42","modified_gmt":"2018-02-22T06:33:42","slug":"create-logo-guidelines-brand-identity","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/create-logo-guidelines-brand-identity\/","title":{"rendered":"How to Create Logo Guidelines for Brand Identity"},"content":{"rendered":"\n

Did you know that there are over 30 million small businesses<\/a> listed on Facebook alone? That means, if you want to compete in this crowded market, it\u2019s important to make your business stand out.<\/p>\n

One important way to do this is with your branding. Have a clear, recognizable brand identity that follows specific logo guidelines will help customers remember your business.<\/p>\n

Want to make your brand identity strong? Check out this tips to communicate your brand effectively.<\/p>\n

Why Are Guidelines Important?<\/h2>\n

First, let\u2019s take a moment to consider why it\u2019s so important to have guidelines for your logos and brand identity.<\/p>\n

The purpose of a logo is to create an icon that is immediately recognizable to folks in your target market. Whether you put your logo on social media, a billboard, a mug, or a set of pinback buttons<\/a>, customers should be able to associate it with your company.<\/p>\n

Simply put, it\u2019s impossible to achieve this goal if you don\u2019t have consistency. If your logo looks slightly different from one medium or publication to another, it will be harder for customers to make the association.<\/p>\n

Determine Your Colors<\/h2>\n

One of the reasons that Coca Cola\u2019s brand is so recognizable is the unmistakable red and white colors. And it\u2019s not just the fact that Coke always uses red and white, but that Coke always uses the same shade of red in all of its branding.<\/p>\n

When you choose your colors, it\u2019s important to stick with them. Determine what the RGB and CMYK color codes are, and make sure to always use the exact hue.<\/p>\n

Also, whatever colors you use in your logo, make sure to incorporate these across these brands. For instance, if you have a particular shade of green in your logo, you should use that green on your website, or on promotional items like pens.<\/p>\n

Choose Your Typography<\/h2>\n

If you decide to use lettering in your logos, it\u2019s important to choose your font carefully. Will you use a serif or sans-serif font? Will it be bold, thin, or italic?<\/p>\n

Also, whatever font you choose for your logo, carry this font across other branded materials. The same or similar font should be used for advertisements, publications, etc.<\/p>\n

Specify How to Use Variations<\/h2>\n

Sometimes, companies have multiple variations of a single logo. Maybe there is one version with the icon and the company name, and another version with just the icon. Or, maybe there is a version in one color, and another in a different color.<\/p>\n

Having these variations is acceptable, provided that you are consistent with how you use them. For instance, you may indicate that the icon-only logo is okay for internal communications, but the full logo must be used for external ones.<\/p>\n

Put Logo Guidelines to Work Today<\/h2>\n

With these factors in mind, you\u2019ll be able to design a logo that you can use on multiple platforms to reinforce your brand.<\/p>\n

Ready to get started putting these tips for logo guidelines to work for your own business? Use our free logo maker<\/a> today to design the perfect logo for your family.<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that there are over 30 million small businesses listed on Facebook alone? That means, if you want to compete in this crowded market, it\u2019s important to make your business stand out. One important way to do this is with your branding. Have a clear, recognizable brand identity that follows specific logo guidelines […]<\/p>\n","protected":false},"author":99,"featured_media":3402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1361],"tags":[],"yoast_head":"\nHow to Create Logo Guidelines for Brand Identity<\/title>\n<meta name=\"description\" content=\"Consistency plays a significant role in your brand identity. To communicate your brand effectively, learn how to create logo guidelines with this quick guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onlinelogomaker.com\/blog\/create-logo-guidelines-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Logo Guidelines for Brand Identity\" \/>\n<meta property=\"og:description\" content=\"Consistency plays a significant role in your brand identity. To communicate your brand effectively, learn how to create logo guidelines with this quick guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.onlinelogomaker.com\/blog\/create-logo-guidelines-brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Logo Maker's Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinelogomaker\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-22T06:33:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2018\/02\/logo-guidelines.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@logogenerator\" \/>\n<meta name=\"twitter:site\" content=\"@logogenerator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Logo Design Tips and Tricks\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\",\"name\":\"Online Logo Maker\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/onlinelogomaker\",\"https:\/\/www.instagram.com\/onlinelogomaker\/\",\"https:\/\/www.youtube.com\/channel\/UCQ9jGSx6qnAo6_hC290O5Pg\",\"https:\/\/www.pinterest.com\/onlinelogomaker\/\",\"https:\/\/twitter.com\/logogenerator\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2016\/12\/onlinelogomaker.png\",\"width\":1551,\"height\":199,\"caption\":\"Online Logo Maker\"},\"image\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#website\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/\",\"name\":\"Online Logo Maker's Blog\",\"description\":\"Your number #1 design blog is all about design, branding, freebies and trends!\",\"publisher\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.onlinelogomaker.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/create-logo-guidelines-brand-identity\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2018\/02\/logo-guidelines.jpeg\",\"width\":2000,\"height\":1333,\"caption\":\"logo guidelines\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/create-logo-guidelines-brand-identity\/#webpage\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/create-logo-guidelines-brand-identity\/\",\"name\":\"How to Create Logo Guidelines for Brand Identity\",\"isPartOf\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/create-logo-guidelines-brand-identity\/#primaryimage\"},\"datePublished\":\"2018-02-22T06:33:42+00:00\",\"dateModified\":\"2018-02-22T06:33:42+00:00\",\"description\":\"Consistency plays a significant role in your brand identity. To communicate your brand effectively, learn how to create logo guidelines with this quick guide.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.onlinelogomaker.com\/blog\/create-logo-guidelines-brand-identity\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/create-logo-guidelines-brand-identity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/create-logo-guidelines-brand-identity\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#\/schema\/person\/28cb4f414d5d505a876e7a296efb8735\"},\"headline\":\"How to Create Logo Guidelines for Brand Identity\",\"datePublished\":\"2018-02-22T06:33:42+00:00\",\"dateModified\":\"2018-02-22T06:33:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/create-logo-guidelines-brand-identity\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/create-logo-guidelines-brand-identity\/#primaryimage\"},\"articleSection\":\"Branding\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.onlinelogomaker.com\/blog\/create-logo-guidelines-brand-identity\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#\/schema\/person\/28cb4f414d5d505a876e7a296efb8735\",\"name\":\"Logo Design Tips and Tricks\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7a9c6e455cad6bdda2fc9088755135d8?s=96&d=mm&r=g\",\"caption\":\"Logo Design Tips and Tricks\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/3401"}],"collection":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/comments?post=3401"}],"version-history":[{"count":1,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/3401\/revisions"}],"predecessor-version":[{"id":3403,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/3401\/revisions\/3403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/media\/3402"}],"wp:attachment":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/media?parent=3401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/categories?post=3401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/tags?post=3401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}