{"id":3413,"date":"2018-02-26T21:32:38","date_gmt":"2018-02-26T21:32:38","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3413"},"modified":"2018-02-26T21:32:38","modified_gmt":"2018-02-26T21:32:38","slug":"create-killer-logo-outdoor-adventure-travel-company","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/create-killer-logo-outdoor-adventure-travel-company\/","title":{"rendered":"How to Create a Killer Logo For Your Outdoor Adventure Travel Company"},"content":{"rendered":"\n

One thing you probably know as an entrepreneur is that having a great logo is extremely important.<\/p>\n

Seeing your logo is often people\u2019s first impression of your business.<\/p>\n

But, having someone design a logo for you can get really expensive. Luckily, there are other options.<\/p>\n

You can do it yourself!<\/p>\n

That might sound scary \u2013 you own an outdoor adventure travel company, you\u2019re not a graphic designer. However, there are some basic rules of logo design that anyone can learn and use themselves.<\/p>\n

For outdoor adventurists, you need to create a logo that is bold and exciting. Here\u2019s how to create a killer logo for your outdoor adventure travel company.<\/p>\n

Identify Your Audience<\/h2>\n

Sure, your consumers and clients love adventure and the outdoors. What else?<\/p>\n

Are they millennials running to the US passport renewal<\/a> office to get their documents rushed? They may make it just in time for their spontaneous Mexican surf vacation!<\/p>\n

Are they middle-aged men who like white water rafting in Montana?<\/p>\n

Maybe they\u2019re couples visiting Costa Rica to go zip-lining through the jungle on their honeymoon.<\/p>\n

Designing with those specifics in mind will change how your logo looks. For example, you might not use the same color scheme for one group as you would for another.<\/p>\n

Put Thought into the Color Scheme<\/h2>\n

Color choice is an important part of any logo design.<\/p>\n

You want a bold and exciting logo to match your company. That means skip boring black and white!<\/p>\n

Research shows that marketing materials using color are read 42%<\/a> more often than those in black and white.<\/p>\n

Why is that? Many experts believe that there\u2019s a psychology to colors and how they affect people.<\/p>\n

You can pick certain colors based on how you want your intended consumer to feel.<\/p>\n

Orange conveys high energy. It also gives the feeling of warmth. Consider using that color if your company operates in a hot climate.<\/p>\n

Does your company cater to people who enjoy water adventures? Using blue in your logo is an obvious choice.<\/p>\n

Yellow is often used by retail stores to grab the attention of window shoppers. If your logo will be used on a storefront, that might be a good color to go with.<\/p>\n

The right use of color gives your logo a more active, energetic feel. An outdoor adventure travel company needs an active logo!<\/p>\n

Active is Always Better Than Passive<\/h2>\n

As an adventurer yourself, no one should know this better than you!<\/p>\n

You know how to be active in life. But, how do you make a static, two-dimensional design move on the screen?<\/p>\n

Designs that don\u2019t move can still give the feeling of movement. Any icons or graphics should be in motion.<\/p>\n

Originally, the Twitter logo depicted a perched bird. That\u2019s a passive illustration.<\/p>\n

Later on, Twitter redesigned their logo to be a bird in flight. That\u2019s much more engaging to look at.<\/p>\n

But, what about logos that only use words?<\/p>\n

Using spirals, flicks, and forward movement in font choice looks more active. The Coca-Cola logo is a great example of an active font.<\/p>\n

Not so fast! Don\u2019t try using the Coke font as your own. It\u2019s crucial that your logo is different from everyone else\u2019s.<\/p>\n

Your Logo Should Be One-of-a-Kind<\/h2>\n

The whole point of having a logo is to create brand recognition. To earn that recognition, your branding can\u2019t look like another business\u2019s.<\/p>\n

It\u2019s fine to take a little inspiration from other logos you like. In fact, you can compile a list of a few logos that have the look you\u2019re going for.<\/p>\n

Study what it is that you like about these logos. Think about what you would do differently. But, be honest with yourself that you\u2019re not just copying their design.<\/p>\n

Steer clear of iconic color schemes. You might love the color pairing of purple and orange. Just make sure you\u2019re not using the same exact shades as the FedEx logo.<\/p>\n

One misconception in logo design is the more elements you add, the more unique it becomes. Don\u2019t fall into that trap!<\/p>\n

Don\u2019t Overdo Your Design<\/h2>\n

Adding too much to your design is a common pitfall when designing a logo<\/a>. You might think that more complicated additions will make it look more professional.<\/p>\n

In fact, it\u2019s quite the opposite!<\/p>\n

Think of some of the most famous logos. Most, if not all, are very simplistic.<\/p>\n

There shouldn\u2019t be too many colors or too many pictures. If you\u2019re worried that you\u2019ve done too much with your design, you have!<\/p>\n

Fix your mistake by removing an element and then reassessing. You might find that eliminating a flashy border or graphic makes all the difference.<\/p>\n

Another problem with overdoing your design is it makes it less timeless. Simple designs rarely go out of style.<\/p>\n

Design trends that you might try to incorporate could look dated in a few years. Keeping your design more simple will make it more versatile.<\/p>\n

Versatility is Key<\/h2>\n

You\u2019ll probably be using your outdoor adventure travel logo across different marketing materials. That\u2019s something you have to take into consideration during the design process.<\/p>\n

For example, a logo with smaller details might look great on a trade show booth. But, what about when it\u2019s shrunken down on a business card?<\/p>\n

All those little details could be unrecognizable.<\/p>\n

When you\u2019re designing your logo, think about all the ways you will use it. Make the logo versatile enough that it will look good at any size.<\/p>\n

You can also consider designing multiple free logos. That way you have a logo for every marketing need you have.<\/p>\n

Outdoor Adventure Travel Logo: The Takeaway<\/h2>\n

There are lots of other travel companies out there. One way to stand out is to have a logo that pops. With these tips, you\u2019ll be well on your way to designing just that.<\/p>\n

Still not confident that you can design a logo on your own? Check out this tutorial<\/a> for more tips! Plus, with a free logo maker, there\u2019s no pressure to get it perfect on the first try.<\/p>\n","protected":false},"excerpt":{"rendered":"

One thing you probably know as an entrepreneur is that having a great logo is extremely important. Seeing your logo is often people\u2019s first impression of your business. But, having someone design a logo for you can get really expensive. Luckily, there are other options. You can do it yourself! That might sound scary \u2013 […]<\/p>\n","protected":false},"author":99,"featured_media":3414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1280,1510],"tags":[],"yoast_head":"\nCreate a Logo For Your Outdoor Adventure Travel Company<\/title>\n<meta name=\"description\" content=\"For outdoor adventurists, you need to create a logo that is bold and exciting. 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