Your AV company is in the business of communicating through images and sound, so why is your logo so generic?<\/p>\n
There\u2019s a reason why top global companies spend millions on logos. It only takes a few seconds<\/a> to form a first impression of a logo and as little as five impressions to secure brand loyalty.<\/p>\n With only a few seconds to impress, what do you do? Ditch the stock logos and think like your favorite brands!<\/p>\n Let\u2019s take a look at five more reasons to leverage logo customization.<\/p>\n Your AV company has to stand out in a sea of competition. But something as simple as color can increase recognition by as much as 80%<\/a>.<\/p>\n Your logo plays a vital role in leveraging color in brand strategy, but you can\u2019t just throw paint on a canvas and see what sticks. Color and mood are inextricably linked<\/a>. Ask yourself, what do you want customers to feel about your brand?<\/p>\n As an AV company, consider the psychological impact of the following colors:<\/p>\n \u201cWelcoming\u201d light blue, as seen in logos from Walmart and Airbnb.<\/p>\n Purple conveys both calmness and creativity, which you can see from Yahoo! and Hallmark\u2019s logo.<\/p>\n Red elicits a sense of urgency, which makes it perfect for CNN, CVS, and YouTube.<\/p>\n Yellow stimulates the mind and elicits a sense of optimism, as you can see in the famous Shell logo, Best Buy, and National Geographic.<\/p>\n The color white represents wholeness, completeness, and feelings of hope, as leveraged by Atema Partners<\/a>, Adidas, Apple, and ABC.<\/p>\n Don\u2019t miss an opportunity by treating your logo colors like an afterthought. Let\u2019s dig in more into the true value of brand recognition.<\/p>\n Going without a decent logo can have more consequences than you think. An ill-conceived logo can completely misrepresent your business. Just ask Pepsi<\/a> and the 2012 Olympic Games.<\/p>\n But a compelling logo can help turn a new brand into a household name, like Apple, Nike, and The Walt Disney Company. And more recently, Twitter, Slack, Uber, and Netflix. And kids play a much bigger role than you ever would have thought.<\/p>\n Studies show that brand loyalty is established as early as six years old. In fact, more than 90% of children<\/a> surveyed can correctly match brands to their logos. This means if kids absorb your logo at a young age they\u2019re more likely to be customers as adults.<\/p>\n Need another powerful reason for a custom logo? Consumers may have less power over their purchases than you think. This comes down to the power of the subconscious mind.<\/p>\n What does these mean for your logo? Everything.<\/p>\n Harvard Business school professor, Gerald Zaltman, found that 95% of purchase decisions<\/a> are dictated by the subconscious mind. According to Zaltman, your senses help guide your subconscious mind, and there\u2019s no better way to evoke positive emotion than with an effective logo.<\/p>\n An AV company, in particular, can look to Zaltman\u2019s communication industry example. Aside from color and shape, Zaltman found that purchases are also linked to tactile experiences. That\u2019s why the look of \u201cfinishing\u201d and \u201csheen\u201d are particularly effective in audiovisual logos.<\/p>\n You may not be able to control your customers\u2019 subconscious mind, but leveraging the psychology of design does give you an advantage.<\/p>\n Consumers hate mixed messages. Does your logo clearly represent what your AV company is really about? You need visual impact to clearly communicate your values and principles with little to no words.<\/p>\n That\u2019s what an effective logo brings to the table. Through your logo, you can tell the world what kind of AV company you have. Do you want to appeal to high-end clientele or consumers who want discount AV services?<\/p>\n The best way to truly tell if your logo communicates with your target base is through focus groups, test audiences, user testing, and surveys. This will let you know whether you\u2019re ready to launch or go back to the drawing board.<\/p>\n A poor quality logo screams \u2018unprofessional\u2019, but a complicated logo can be just as bad. So how can you stand out without taking a chance on logo design?<\/p>\n Truth is, a simple and clean logo design is often the most credible. Just look at Google, Apple, Nike, Microsoft, and Spotify. Four prolific companies with simple logos and colors.<\/p>\n What does this mean? Editing matters. Forget crazy gimmicks and make sure your logo is clear, professional, and relevant. This will help you establish your AV brand in the industry.<\/p>\n Here are a few more ways to establish credibility<\/a> and trustworthiness in logo design:<\/p>\n Of course, this means quality matters. But don\u2019t hire a logo designer just yet. Learn how to create and customize your own AV company logo with this quick and easy design guide<\/a>.<\/p>\n You know why you need a custom logo, now it\u2019s time to give your AV company a design that matches its mission.<\/p>\nColor Boosts Brand Recognition by 80%<\/h2>\n
Brand Recognition Starts Young<\/h2>\n
95% of Purchase Decisions Are Subconscious<\/h2>\n
Logos Communicate Who You Are<\/h2>\n
Logos Give Your AV Company Credibility<\/h2>\n
\n
Get Started<\/h2>\n