When it comes to the logo for your resume writing service, you\u2019ll need to go big or go home. Business logos are often the first things potential clients will see, so yours needs to make a statement.<\/p>\n
There are lots of details to consider when creating your logo, but happily, we\u2019ve got you covered. We\u2019ve put together a list of 11 steps from conception to completion, that\u2019ll make designing your logo as easy as pie.<\/p>\n
Keep reading to find out how.<\/p>\n
Before you do a single thing, get out your notepad (digital or paper, whatever floats your boat), and get into the mind of your ideal client<\/a>.<\/p>\n To define your target market, you\u2019ll need to ask\u2013and answer\u2013questions like:<\/p>\n Once you have your answers, it\u2019s time to move on.<\/p>\n The key thing to remember here is, what your clients would want and like is way more important than your own personal preferences.<\/p>\n For example, you might like the cutesy, kawaii-with-lots-of-fuzzy-pandas-and-smiley-popsicles kind of style. But if you\u2019re marketing to professionals in need of a high-end resume writing service, a cute fuzzy logo isn\u2019t going to cut it.<\/p>\n On the other hand, if you\u2019re reaching out to prospects fresh-out-college, then something cool and a little more laid-back might be just what the doctor ordered.<\/p>\n Next thing to do is to go online and check out your neighboring resume writing service websites. There, you\u2019ll be able to take a good look at their logos and the kind of customers they appeal to.<\/p>\n What can you learn from your competitors? Is there a certain pattern in the style they use? Are crisp, clean lines all the rage with your client base, or do they prefer something a little softer?<\/p>\n You\u2019ll also want to focus on who of your competition is the most successful. Chances are, their logo is one that sticks in the consumer\u2019s mind. So, take note and learn from their successes. That could be you, one day.<\/p>\n Now you\u2019ve got an idea of who you\u2019re trying to attract and what\u2019s worked so far, you can start to design your logo for your resume writing service.<\/p>\n Again, take out your pad and pencil (it could be an Apple pencil, we don\u2019t mind), and go to town. You want to get every line and curve, every thought and lightbulb idea onto that sheet of paper.<\/p>\n From steps 1 and 2, you\u2019ll probably have a good idea of what you\u2019re aiming for. Now, the only limit is your imagination, so draw everything that comes to mind.<\/p>\n As you move down through our list, it\u2019ll be easier to narrow down which design is the one for you.<\/p>\n You want your logo to be memorable, and to make it stick you\u2019ll need to keep it simple.<\/p>\n The best logos use minimal colors, symbols, and text, but make the biggest statement. Love them or hate them, brands like McDonald\u2019s, Apple and Starbucks have got it right.<\/p>\n These 3 brands use just 2 colors in their logo, simple shapes, and no text. Well, unless you count Starbucks, whose instantly recognizable typeface is a logo in itself.<\/p>\n The point we\u2019re making is, keep fuss to a minimal. Your logo represents your brilliant, professional and easy-to-use service. Unnecessary clutter will take away from that message and put potential clients off.<\/p>\n When creating a logo for your resume writing service, you need to send a clear message to your clients about what it is you do. So, think about the exact service you\u2019ll be giving your customers, and tailor your logo accordingly.<\/p>\n The Ultimate Medical Academy<\/a>, for example, has a clear and comprehensive resume-writing guide. The guide tells readers exactly what their resume should look like.<\/p>\n In the same way, write down a clear description of your service, and what your client should expect from it. Now, incorporate that clear message into your logo.<\/p>\n The full version of your logo should include the name of your resume writing service. You want people to know what you\u2019re called, and for your company name to stick in their mind.<\/p>\n After all, before he was The Artist Formerly Known As Prince, Prince was, well, \u201cPrince.\u201d It was his brand name, catchy and memorable and cool. It was only after he got super-famous he could drop the name without a backward glance.<\/p>\n So, if your resume writing service gets so massively famous that the world will already know who you are, then great. But, for now, use your company name.<\/p>\n You could stay conservative and use a sheet of paper as part of your resume writing service logo. It\u2019s safe, recognizable and easy to remember, after all.<\/p>\n But, if you\u2019re itching to think outside the box and be a little more daring, then you can do that, too.<\/p>\n You can still incorporate paper into your logo, but instead of a pristine sheet, maybe turn it into something else. A crumpled ball of paper, a pretty paper airplane or an origami bird all have something in common: they\u2019re made of paper.<\/p>\n Another tool you can use is that of hidden images<\/a>. Hidden images show intelligence and creativity, which will definitely strike a chord with many in your target audience.<\/p>\n If you\u2019re determined to go even bolder, though, then we tip our hats to you. The 3 brands we mentioned before did just that, and with great success.<\/p>\n Apple used a simple logo that seems predictable, except for one thing: the bite mark in that humble apple is iconic. Take a look at it\u2013you\u2019ll see what we mean.<\/p>\n And McDonalds\u2019 logo is just a take off the first letter of their name, but it makes a huge statement.<\/p>\n Starbucks, though, takes the prize for one of the world\u2019s most successful and obscure logos. Who\u2019d have thought of associating a mermaid with a cup of joe? Not us, but it works.<\/p>\n You\u2019ve fleshed out the bare bones of your logo idea, and your resume writing service is getting its mascot. But before you go full-steam ahead, you need to think about colors.<\/p>\n It\u2019s easy to think, I\u2019ll just pick the colors I like. There\u2019s a little more to it than that. For one thing, it\u2019s very likely that the colors you use in your logo will also be used across your website, in your stationery, and any merchandise you might produce.<\/p>\n Another thing you have to think about though is, where will your logo be displayed? If it\u2019s solely web-based, then the colors you use won\u2019t matter as much.<\/p>\n If your logo will be printed, either in color or black and white, though, the colors you choose will make a difference. Pale shades or fainter colors don\u2019t pick up well in black and white and can be difficult to match even for a color printer.<\/p>\n Now you\u2019re coming to your final choice of logo image, and it\u2019s going to give your resume writing service wings to fly all over the internet.<\/p>\n So, take another look at the ideas you\u2019ve come up with and make sure you\u2019re choosing the right logo for your business. Does the image say what you want it to? Will people look at it and know what it is you do?<\/p>\n Look at your choice critically and get some outside advice. Trusted friends and family will be able to give you the critiquing you need so you can tweak your logo to perfectly reflect your service.<\/p>\n You\u2019ve got your image locked down and that is a feat, so give yourself a mighty pat on the back!<\/p>\n The last thing you need to choose is the right typeface that\u2019ll bring your image to life and tell the world who you are.<\/p>\n When choosing your final font, it needs to be:<\/p>\n Your font says a lot<\/a> about you and will provide many of your customers with the first impression of your business.<\/p>\n The final step in the process will get you the most beautiful and user-friendly logo of them all.<\/p>\n Once you\u2019ve got the exact design of your logo down pat, you\u2019ll need to make it digital. The way to do that is to make it a vector graphic.<\/p>\n Vector images are different from traditional JPEGs because you can scale them down or scale them up, all the way to infinity. And you won\u2019t lose a single pixel.<\/p>\n\n
It\u2019s All About Them (Like It or Not)<\/h3>\n
2. Check Out the Competition<\/h2>\n
3. Brainstorm with a Pencil<\/h2>\n
4. Keep It Simple<\/h2>\n
5. Keep It Clear<\/h2>\n
6. Tell Them Your Name<\/h2>\n
7. Go Bold and Stand Out from the Crowd<\/h2>\n
Think Outside the Box\u2026<\/h3>\n
\u2026 Or, Go Nuts<\/h3>\n
8. Choose Your Colors Wisely<\/h2>\n
9. A Picture Speaks a Thousand Words\u2026<\/h2>\n
10. \u2026But Your Typeface Makes All the Difference<\/h2>\n
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11. Make It a Vector SVG Graphic<\/h2>\n