{"id":3515,"date":"2018-05-20T23:05:01","date_gmt":"2018-05-20T23:05:01","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3515"},"modified":"2018-05-20T23:05:01","modified_gmt":"2018-05-20T23:05:01","slug":"how-to-conduct-a-successful-logo-redesign","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/how-to-conduct-a-successful-logo-redesign\/","title":{"rendered":"How to Conduct a Successful Logo Redesign"},"content":{"rendered":"\n

Is your business in need of rebranding? Maybe your old logo and colors are starting to feel outdated or disconnected from your company\u2019s identity.<\/p>\n

If so, it might be time to redesign your logo. Businesses often give their logo design a refresh or even change it completely when they want their company to make a new impression.<\/p>\n

Use this guide to help you execute a logo redesign that matches the vision you have in mind.<\/p>\n

Tips on Executing a Successful Logo Redesign<\/h2>\n

Creating a brand new logo for your business is more than just coming up with an attractive badge, text, or graphic image. Your logo plays a pivotal role in your business.<\/p>\n

It says a lot about who you are an what you do just at a glance. Sometimes it\u2019s your first impression; one that can either draw in or detract new business. To make it count, you have to do your due diligence and understand the key elements that will make your logo a success.<\/p>\n

Here\u2019s how you do it:<\/p>\n

Identify Your Brand<\/h3>\n

Before you even hit the drawing board with your logo design<\/a>, take an in-depth look at the company\u2019s identity and who they\u2019re trying to reach.<\/p>\n

What is your target demographic?<\/p>\n

How do they perceive your product or services?<\/p>\n

Take the elements of your brand that will appeal to your consumers, then have the graphic designer find a way to bring those elements to life through an image.<\/p>\n

This doesn\u2019t have to be a literal translation. It can merely be an impression that reminds the consumer of who your business is and what it offers.<\/p>\n

Evoke the right desires and emotions, and your logo will serve its purpose.<\/p>\n

Consider Your Colors<\/h3>\n

Colors aren\u2019t just aesthetics. They have the power to sway their observers. It\u2019s called the psychology of color<\/a>, and it\u2019s been studied, tested with positive results.<\/p>\n

Marketing companies now often use color to evoke certain emotional responses. For example, McDonald\u2019s use of red and yellow.<\/p>\n

Red is meant to stimulate desire and hunger, while the yellow inspires optimism and happiness. Combined they make consumers associate the golden arches and red backdrop with a pleasant way to satiate their hunger.<\/p>\n

Keep It Simple<\/h3>\n

Lastly, design a logo<\/a> that is both simple and adaptable. Your logo should be able to fit on any form of marketing collateral, from one-inch labels to large banners and signs.<\/p>\n

Also, make sure to review how it looks both in color and black and white. This is important because you may not always be able to control how your logo is shared.<\/p>\n

If it is printed in black and white, you want to make sure it remains legible and easy to recognize.<\/p>\n

Don\u2019t Have the Time or Money for a Logo Redesign?<\/h2>\n

Sometimes hiring a graphic designer to create a killer new logo for your business isn\u2019t an option. Whether it\u2019s due to a time constraint or limited budget, some companies find the responsibility for their logo redesign falls into their own hands.<\/p>\n

If this is you, don\u2019t panic! We have a way for you to whip up a brand new logo for free\u2013no experience required! Simply open up our online logo maker<\/a> and start getting creative.<\/p>\n","protected":false},"excerpt":{"rendered":"

Is your company looking to refresh their existing logo in favor of something that better reflects their current vision? Here’s a handy guide on how to conduct a successful logo redesign.<\/p>\n","protected":false},"author":99,"featured_media":3516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[1220,73,1538],"yoast_head":"\nHow to Conduct a Successful Logo Redesign<\/title>\n<meta name=\"description\" content=\"Is your company looking to refresh their existing logo in favor of something that better reflects their current vision? Here's a handy guide on how to conduct a successful logo redesign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onlinelogomaker.com\/blog\/how-to-conduct-a-successful-logo-redesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Conduct a Successful Logo Redesign\" \/>\n<meta property=\"og:description\" content=\"Is your company looking to refresh their existing logo in favor of something that better reflects their current vision? Here's a handy guide on how to conduct a successful logo redesign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.onlinelogomaker.com\/blog\/how-to-conduct-a-successful-logo-redesign\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Logo Maker's Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinelogomaker\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-20T23:05:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2018\/05\/logo-redesign-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@logogenerator\" \/>\n<meta name=\"twitter:site\" content=\"@logogenerator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Logo Design Tips and Tricks\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\",\"name\":\"Online Logo Maker\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/onlinelogomaker\",\"https:\/\/www.instagram.com\/onlinelogomaker\/\",\"https:\/\/www.youtube.com\/channel\/UCQ9jGSx6qnAo6_hC290O5Pg\",\"https:\/\/www.pinterest.com\/onlinelogomaker\/\",\"https:\/\/twitter.com\/logogenerator\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2016\/12\/onlinelogomaker.png\",\"width\":1551,\"height\":199,\"caption\":\"Online Logo Maker\"},\"image\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#website\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/\",\"name\":\"Online Logo Maker's Blog\",\"description\":\"Your number #1 design blog is all about design, branding, freebies and trends!\",\"publisher\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.onlinelogomaker.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/how-to-conduct-a-successful-logo-redesign\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2018\/05\/logo-redesign-1.jpeg\",\"width\":2000,\"height\":1333,\"caption\":\"logo redesign\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/how-to-conduct-a-successful-logo-redesign\/#webpage\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/how-to-conduct-a-successful-logo-redesign\/\",\"name\":\"How to Conduct a Successful Logo Redesign\",\"isPartOf\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/how-to-conduct-a-successful-logo-redesign\/#primaryimage\"},\"datePublished\":\"2018-05-20T23:05:01+00:00\",\"dateModified\":\"2018-05-20T23:05:01+00:00\",\"description\":\"Is your company looking to refresh their existing logo in favor of something that better reflects their current vision? Here's a handy guide on how to conduct a successful logo redesign.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.onlinelogomaker.com\/blog\/how-to-conduct-a-successful-logo-redesign\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/how-to-conduct-a-successful-logo-redesign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/how-to-conduct-a-successful-logo-redesign\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#\/schema\/person\/28cb4f414d5d505a876e7a296efb8735\"},\"headline\":\"How to Conduct a Successful Logo Redesign\",\"datePublished\":\"2018-05-20T23:05:01+00:00\",\"dateModified\":\"2018-05-20T23:05:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/how-to-conduct-a-successful-logo-redesign\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/how-to-conduct-a-successful-logo-redesign\/#primaryimage\"},\"keywords\":\"branding,Logo Design,new logo\",\"articleSection\":\"Logo Design\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.onlinelogomaker.com\/blog\/how-to-conduct-a-successful-logo-redesign\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#\/schema\/person\/28cb4f414d5d505a876e7a296efb8735\",\"name\":\"Logo Design Tips and Tricks\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7a9c6e455cad6bdda2fc9088755135d8?s=96&d=mm&r=g\",\"caption\":\"Logo Design Tips and Tricks\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/3515"}],"collection":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/comments?post=3515"}],"version-history":[{"count":2,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/3515\/revisions"}],"predecessor-version":[{"id":3518,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/3515\/revisions\/3518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/media\/3516"}],"wp:attachment":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/media?parent=3515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/categories?post=3515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/tags?post=3515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}