{"id":3563,"date":"2018-07-16T18:12:58","date_gmt":"2018-07-16T18:12:58","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3563"},"modified":"2018-07-16T18:12:58","modified_gmt":"2018-07-16T18:12:58","slug":"need-a-cool-logo-get-tips-and-inspiration-here","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/need-a-cool-logo-get-tips-and-inspiration-here\/","title":{"rendered":"Need a Cool Logo? Get Tips and Inspiration Here"},"content":{"rendered":"\n<p>The top characteristics of a successful brand include consistency, passion, and leadership. But you know one more thing that they did right? Their logos.<\/p>\n<p>Their logos are unique. Why are their simple but <a href=\"http:\/\/simple.siegelgale.com\/acton\/fs\/blocks\/showLandingPage\/a\/9371\/p\/p-0011\/t\/page\/fm\/0\" rel=\"nofollow\">elegant designs so memorable<\/a>?<\/p>\n<p>Chances are, you\u2019ve already memorized the logos of the top companies today, such as Apple, Android, HP, and McDonald\u2019s. These brands went through different changes and considered different things to come up with their logo.<\/p>\n<p>What\u2019s their secret? What makes a good logo exactly?<\/p>\n<p>It\u2019s not only one factor \u2013 it\u2019s a lot of things that all have to come together. Dive in for some tips on creating your own cool logo.<\/p>\n<h2>Know What You Want to Convey<\/h2>\n<p>Before deciding on colors and graphics, you have to know what you want the logo to convey first. The logo is the face of your brand, and so it should represent your brand\u2019s message, values, and personality.<\/p>\n<p>It should have meaning, and it should be clear the moment your consumers lay their eyes on it. Ask yourself, what feelings do you want the logo to invoke in the audience?<\/p>\n<p>When your company\u2019s purpose is clear to you, you\u2019ll make better choices when it comes to the design, colors, and other elements.<\/p>\n<h2>Research Your Audience<\/h2>\n<p>You know your company, now you have to know your audience. Your logo must be able to communicate your brand to them, so now your job is to think how your logo can do that.<\/p>\n<p>If your target market is the upper class, you\u2019ll want the logo to exude luxury. If it\u2019s millennials, you might want your logo to have some quirky elements.<\/p>\n<p>Consider the following factors when you\u2019re deciding on your target audience:<\/p>\n<ul>\n<li>Age group<\/li>\n<li>Gender<\/li>\n<li>Location<\/li>\n<li>Socioeconomic segmentation<\/li>\n<li>Education<\/li>\n<li>Lifestyles<\/li>\n<\/ul>\n<p>Once you\u2019ve determined your audience, you\u2019ll have a better action plan on making your logo.<\/p>\n<h2>The Right Colors Make All the Difference<\/h2>\n<p>One of the most important factors in making a logo is <a href=\"https:\/\/www.onlinelogomaker.com\/blog\/are-you-sending-the-right-message-with-your-logo-color-scheme\/\">choosing the right colors<\/a>. Each color has its own meaning, and each one carries its own ideas.<\/p>\n<p>Learn <a href=\"http:\/\/www.websiteautomatic.com\/\" rel=\"nofollow\">more about<\/a> meanings of colors, so you\u2019ll get an idea of the reactions you\u2019ll get from the audience. Don\u2019t be afraid to play with the color palette! You can even turn the logo into gray scale just to see if it works better.<\/p>\n<p>Examples of companies that make the right use of colors are McDonald\u2019s, and Kellogg\u2019s, and Coca-Cola. Notice how they all use red in their logos. Red is an extremely popular choice when it comes to food and beverage companies, as this color sparks the feeling of hunger.<\/p>\n<p>However, note how Adidas and <a href=\"https:\/\/www.onlinelogomaker.com\/blog\/the-7-coolest-tech-logos-of-all-time\/\">Apple\u2019s logos<\/a> are similarly effective as well despite the lack of popping colors.<\/p>\n<h2>Make Use of Negative Space<\/h2>\n<p>Want to be creative without adding too much graphics? Try playing around with negative space.<\/p>\n<p>Negative space is the space around or between the subjects. The space around the Adidas logo, for example, is negative space, as well as space in-between the slanted stripes.<\/p>\n<p>Many companies use this space to add a flair to their cool logos. Take the FedEx logo, for instance. The negative space between E and x looks like an arrow, doesn\u2019t it?<\/p>\n<p>It\u2019s subtle yet clever. It leaves a lasting impression on its customers, which makes it an effective logo.<\/p>\n<p>Another example is the Spartan Golf Club logo. The subject shows a golfer and the trajectory of its swing, but the clever use of negative space creates a second image of a Spartan helmet.<\/p>\n<h2>Know the Latest Digital Design Trends<\/h2>\n<p>Study the current market and be aware of the <a href=\"https:\/\/thenextweb.com\/contributors\/2017\/12\/30\/10-logo-design-trends-will-dominate-2018\/\" rel=\"nofollow\">latest logo trends<\/a>. This 2018, you\u2019ll see a lot of minimalist cool logo designs. Simple shapes and fonts are everywhere, which is most welcome since they\u2019re easy on the eyes.<\/p>\n<p>However, it\u2019s also a good idea to stay away from the current trends. You want your logo to still be relevant in the years to come. Sure, you can update it down the road, but that will require a lot of money and risks.<\/p>\n<p>Furthermore, you want your logo to be unique. When the logos of every other startup businesses this 2018 look the same, how will your customers be able to differentiate you at a glance?<\/p>\n<h2>Custom Lettering is Your Friend<\/h2>\n<p>Sometimes, a logo doesn\u2019t need more than a good font. Google, Canon, IBM, and The New York Times are only a few examples of brands that have effective logos despite only having letters in their logos.<\/p>\n<p>What makes it effective (aside from colors), is the lettering. Most have commissioned their own typeface so that it\u2019s unique to their brand. You won\u2019t find it as an option in Microsoft Word, unlike Comic Sans that other brands seem to think as a good choice.<\/p>\n<p>Another famous example is the Coca-Cola logo. The typeface is unique, which makes it easily recognizable.<\/p>\n<p>It also spurred some imitations. Still, it will make you think of the beverage company.<\/p>\n<p>This is another reason why you must consider getting a custom typeface \u2013 to make your brand stand out from the rest. Imitating a famous font only says that your brand is second-rate.<\/p>\n<h2>Make It Your Own<\/h2>\n<p>Ever noticed how every time you see an apple with a bite, you immediately associate it with Apple?<\/p>\n<p>This is what you want to achieve \u2013 when people easily recognize the logo as yours even when it doesn\u2019t have your name attached to it.<\/p>\n<p>Observe the Evernote logo. An elephant head isn\u2019t a very unique idea, isn\u2019t it? Its relation to a note-taking app isn\u2019t clear as well.<\/p>\n<p>However, the way the logo represents the elephant head \u2013 from the folded trunk to the fold in the ear \u2013 makes it unique. Even without the Evernote lettering below it, you\u2019ll think of the app when you spot the elephant head.<\/p>\n<p>Twitter is also a great example, as well as Nike with the check mark.<\/p>\n<h2>Create Your Own Cool Logo Now<\/h2>\n<p>Have an idea for a cool logo? Make it into reality now with our online logo maker. Register now and create the perfect logo for your brand for free.<\/p>\n<p>Not sure how to start or how to use our logo maker tool? Feel free to visit us now and <a href=\"https:\/\/www.onlinelogomaker.com\/tutorial\">check out our tutorial<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many believe that making a cool logo is simple, but it&#8217;s not. It takes time and effort. You also need professional advice and some inspiration for your idea. Here&#8217;s some advice for designing the best logo for your business.<\/p>\n","protected":false},"author":99,"featured_media":3564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[1547,73],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Need a Cool Logo? Get Tips and Inspiration Here &bull; Online Logo Maker&#039;s Blog<\/title>\n<meta name=\"description\" content=\"Many believe that making a cool logo is simple, but it&#039;s not. It takes time and effort. You also need professional advice and some inspiration for your idea. 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