{"id":3583,"date":"2018-07-30T03:26:58","date_gmt":"2018-07-30T03:26:58","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3583"},"modified":"2018-07-19T03:27:43","modified_gmt":"2018-07-19T03:27:43","slug":"how-to-choose-the-best-typeface-for-your-wordmark-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/how-to-choose-the-best-typeface-for-your-wordmark-logo\/","title":{"rendered":"How to Choose the Best Typeface for Your Wordmark Logo"},"content":{"rendered":"\n

If we ask you \u201cWhat\u2019s in a word,\u201d how would you answer?<\/p>\n

Well, you can take a page out of Google\u2019s book.<\/p>\n

Nowadays, people don\u2019t only use it to refer to the $132.1 billion-worth<\/a> company. They also use it to refer to the action of \u201csearching via Google\u201d (like \u201cJust Google it!\u201d). Some even use it as an adjective (think \u201cGoogle-worthy\u201d topics).<\/p>\n

Before its inception though, you wouldn\u2019t find the word Google in the dictionary. That\u2019s because the name came from a typo of the mathematical term<\/a> \u201cgoogol.\u201d<\/p>\n

From there, company\u2019s wordmark logo became one of the most recognizable today.<\/p>\n

This then brings us to the next question:<\/p>\n

Wouldn\u2019t it be awesome if your own brand logo can have the same impact on consumers?<\/p>\n

How exactly can you come up with a powerful wordmark design though?<\/p>\n

Keep reading to learn how to use the best typeface for your logo!<\/p>\n

Know Thy Enemy\u2019s Typeface<\/h2>\n

First things first: Find out what typeface your direct competition already uses.<\/p>\n

The last thing you want, after all, is for anyone to mistake their typeface with your brand name. Also, your brand is one of a kind, so that means your logo should be too.<\/p>\n

As such, take the time to do some background-checking on your competitors. Look at what they use for their typefaces. Steer clear from these and use another, or better yet, have one engineered (AKA custom typeface) for your business.<\/p>\n

It\u2019s also a good idea to keep yourself in the loop of the latest logo design trends<\/a>. This way, you can figure out whether your ideas make the cut or if you should trim them from your final decision.<\/p>\n

Shoot the Serif or the Sans-Serif?<\/h2>\n

What does Sony and The New York Times have in common?<\/p>\n

A Serif typeface, that\u2019s what!<\/p>\n

FedEx and Microsoft, on the other hand, use Sans Serif typefaces.<\/p>\n

With these examples, can you now distinguish the difference now between a Serif and a Sans Serif?<\/p>\n

Simply put, Serifs have those fancy features on the ends of each stroke (think Times New Roman, Garamond, and Georgia). Sans Serifs (like Arial and Tahoma) don\u2019t.<\/p>\n

It\u2019s for this reason that you\u2019ll find Serifs used in normal body texts while Sans is for smaller texts (like web copy, for instance). But this is only one way to differentiate the two.<\/p>\n

Since we\u2019re talking about brand logos, when should you use which then?<\/p>\n

It depends on the type of mood, emotions, and perceptions you want to instill in consumers.<\/p>\n

Say, for instance, your brand\u2019s offers have something to do with kids. In this case, a Sans may work in your favor, since their simplicity makes them easy to recognize. It\u2019s simple, clean, and minimalistic, making it a good way to create a logo with a modernized look.<\/p>\n

Legibility in All Sizes<\/h2>\n

Whether you go for a Serif or a Sans, you need to make sure your chosen wordmark font keeps its legibility in all instances.<\/p>\n

No matter what the font size is. Regardless of what channel (print or digital) you put it in.<\/p>\n

A critical consideration for this is the typeface\u2019s weight. How thick (or thin) is it? Do you need to add a bit of texture to it or keep it solid?<\/p>\n

You also need to make a case with your typeface\u2019s case. How readable is it in all uppercase (and lowercase) letters? What does it look like with a combination of uppercase and lowercase?<\/p>\n

The important thing is to experiment and try out all possible sizes and case combinations. This way, you can ensure consumers can read your logo \u2013 whether printed out or displayed on computer\/laptop screens, tablets, or smartphones \u2013 without any problem.<\/p>\n

The Right Color Can Make or Break Your Wordmark Logo<\/h2>\n

More than one billion people<\/a> from all over the world know right away what they\u2019re looking at when they see the six-letter Google. (Maybe apart from China, where it\u2019s banned.)<\/p>\n

Most, if not all, can even tell right away what colors make up the company\u2019s logo. In other words, when they see the combination of blue, red, yellow, and green, Google\u2019s most likely the first thing to pop into their mind.<\/p>\n

This should already tell you that your logo\u2019s color scheme tells a lot<\/a> about your brand.<\/p>\n

First, different colors set off different emotions. That includes consumer behaviors \u2013 buying decisions<\/a>, in particular.<\/p>\n

Red, for instance, stirs feelings of urgency. That\u2019s why stores love them for discount or sales signs.<\/p>\n

Blue, on the other hand, signals safety, security, and trustworthiness. You need only to think about companies like Bank of America, IBM, Paypal, Facebook, and Oreo among many others.<\/p>\n

Black exudes sophistication (why, hello there, classy little black dress). It also represents authority and power, which is why you\u2019ll find it in the logos of Mercedes-Benz, Nikon, Giorgio Armani, Gucci, etc.<\/p>\n

All these said, you need to consider color scheme as important as the typeface when creating your word-only logo.<\/p>\n

Reinforce Your Brand\u2019s Uniqueness with a Character Feature in Its Logo<\/h2>\n

Vans most likely wouldn\u2019t be as recognizable if it wasn\u2019t for that line extending from the V in its logo. The same goes for the XX in Exxon Mobile. Or that lopsided E in Dell\u2019s logo.<\/p>\n

What we\u2019re saying is that it\u2019s possible to make typeface logos recognizable and recallable with only a single character feature. Of course, this doesn\u2019t work for all brands, but it\u2019s something that you should consider if you want to make your unique logo even more unique.<\/p>\n

Wow Your Customers with Only A Single Look at Your Logo<\/h2>\n

Creating the best wordmark logo takes research and planning. But so long as you follow these tips, you\u2019ll leave your customers exclaiming wow at first sight. In fact, your logo can make your brand a household name.<\/p>\n

Want more tips and tricks that\u2019ll help you get your logo imprinted in your customers\u2019 minds? Then make sure you check our other blog posts<\/a> out!<\/p>\n","protected":false},"excerpt":{"rendered":"

A workmark logo is one of the top ways to represent your brand. And every good logo needs an appropriate typeface. Here’s how to choose the best typeface for your wordmark.<\/p>\n","protected":false},"author":99,"featured_media":3584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[73,1553],"yoast_head":"\nHow to Choose the Best Typeface for Your Wordmark Logo<\/title>\n<meta name=\"description\" content=\"A workmark logo is one of the top ways to represent your brand. And every good logo needs an appropriate typeface. 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