Do you need a blog logo?<\/p>\n
That\u2019s a question many beginner bloggers ask themselves.<\/p>\n
Here\u2019s how you answer that question. Do you want an easy way to stand out from other bloggers in your niche? Do you plan to promote your blog on Facebook, Instagram, or Pinterest? Do you want people to remember your blog?<\/p>\n
If you answered yes to these questions, then your blog needs a logo.<\/p>\n
Are you ready to learn why a blog logo is important and how to design one?<\/p>\n
Let\u2019s get started.<\/p>\n
Your content and good headlines are critical components of your blog. Even if you have those pieces down pat, do you still need a logo?<\/p>\n
Yes, and here\u2019s why.<\/p>\n
A logo is the visual identity of your blog. It\u2019s also what your readers will remember. They won\u2019t remember your great headlines or your well-written content.<\/p>\n
They\u2019ll remember what they felt about your content and they\u2019ll connect that emotion to your logo.<\/p>\n
Almost 93% of communication<\/a> is visual. In conversation, you process someone\u2019s gestures more than what they\u2019re saying. The same is true with reading. You\u2019ll remember posts with images over the actual content of the post.<\/p>\n Here are a few examples. Can you name any of Nike\u2019s shoes besides Air Jordans? No, but you remember the iconic swoosh.<\/p>\n Same with Adidas. You probably can\u2019t name their product lines, but you know the three stripes.<\/p>\n As you start thinking about designing a logo for your blog, take a look at the different types of logos.<\/p>\n Wordmark<\/strong>: Google and FedEx are good examples of a wordmark logo. It\u2019s a stylized version of your blog\u2019s name. This is a way to draw attention to the name of your blog and help people remember what it\u2019s called.<\/p>\n A good wordmark logo is clear and readable in small and large image sizes. It\u2019s unique so it\u2019s memorable, but not so unique it detracts from your blog.<\/p>\n Lettermark<\/strong>: This is similar to a wordmark, but uses initials instead of the entire name of the blog.<\/p>\n Symbol<\/strong>: This is a symbol that uses little to no text, like Apple\u2019s logo, the three stripes of Adidas or Nike\u2019s swoosh.<\/p>\n Combination: This is a combination of a watermark and symbol. This is a great option for a blog because you can incorporate your blog\u2019s name and have a symbol to help people remember your blog.<\/p>\n Creating Your Blog Logo<\/p>\n How do you go about creating your logo? Start with your blog and your audience. You want your blog to connect with your audience. You also want your logo to connect with your audience, too.<\/p>\n Who do you want to read your blog? You can start with their basic demographic information. Know their age, gender, education, and total household income (THI).<\/p>\n What do they need when they come to your blog? When they discover and visit your blog, what are they looking for? They\u2019re trying to solve a problem or answer a question. You need to uncover what that is.<\/p>\n Are there other brands that they love and trust? Why do they love those brands?<\/p>\n Knowing these basic insights about your reader will make it much easier to create a logo that resonates with them. It will also help you craft your blog content just for your readers and offer solutions.<\/p>\n When you\u2019re creating your blog logo, you\u2019re essentially aligning your blog\u2019s personality with your readers\u2019 personality. The logo visually ties the two together. That\u2019s how you attract the right readers to your blog.<\/p>\n Back to your blog\u2019s personality. If you don\u2019t know the answer or your blog doesn\u2019t have a personality, here\u2019s how you create one.<\/p>\n Would you describe Your blog as fun or serious?<\/p>\n When you approach your blog, is it with a lot of playful energy or are you a bit more cautious?<\/p>\n Do you see your blog being approachable or professional?<\/p>\n Is your blog an upscale or premium brand? Is it an accessible brand?<\/p>\n What are other brands that have a similar personality?<\/p>\n By answering these questions, you\u2019ll have a solid idea as to what your brand\u2019s personality is.<\/p>\n Remember, you want your font to express your personality and your reader\u2019s personality. If you discovered that your blog and readers have a fun personality, the font should match.<\/p>\n The font also needs to be functional. It has to be legible in different sizes on your site and in your social media images.<\/p>\n You can then go onto sites like Google Fonts to experiment with different fonts. FontSquirrel and FontSpace are other good sources for fonts.<\/p>\n You can experiment and test different fonts to see which ones work best.<\/p>\n Color also matters<\/a> in creating your logo. People process color and interpret its meaning quickly<\/a> at an unconscious level.<\/p>\n How a color in processed and interpreted is largely based on an individual\u2019s personal experiences that have shaped their worldview.<\/p>\n Take the color red, for example. In Western culture, it conveys love and passion. Other cultures will tell a different story.<\/p>\n In India, red runs the gamut of emotions. It\u2019s associated with fear, wealth, fire, purity, and seduction for starters.<\/p>\n In South Africa, it\u2019s associated with violence and mourning.<\/p>\n You need to choose a color that best reflects the emotional appeal of your blog to your audience.<\/p>\n If you were on the fence about getting a blog logo, you should understand by now why it\u2019s an important piece of your blog.<\/p>\n It reflects the personality of your readers and your blog. It\u2019s also how people remember your blog.<\/p>\n The good news is that it doesn\u2019t take much to design one. You can create a logo is less than 10 minutes with Online Logo Maker. It has plenty of font and symbol options, so you can create a combination logo with no problem.<\/p>\nTypes of Logos<\/h2>\n
Your Blog\u2019s Audience<\/h2>\n
Does Your Blog Have a Personality?<\/h2>\n
Choosing Typography to Match Your Personality<\/h2>\n
Color<\/h2>\n
Create Your Blog Logo<\/h2>\n