{"id":3604,"date":"2018-07-09T16:27:25","date_gmt":"2018-07-09T16:27:25","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3604"},"modified":"2018-07-20T16:29:13","modified_gmt":"2018-07-20T16:29:13","slug":"is-a-simple-logo-design-the-key-to-success","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/is-a-simple-logo-design-the-key-to-success\/","title":{"rendered":"Is a Simple Logo Design the Key to Success?"},"content":{"rendered":"\n

It only takes a customer ten seconds to form a first impression<\/a> of your brand\u2019s logo. In that ten seconds, they\u2019re taking in everything. And while there are a number of different elements that go into creating a recognizable logo, like color, for example, all of those elements boil down to one simple rule.<\/p>\n

That rule is simplicity.<\/p>\n

Whether you\u2019re working with a designer or attempting to create your own logo, you might be tempted to jazz it up with fancy designs or a lot of colors. But, in terms of creating a recognizable, trustworthy logo, that would be a mistake.<\/p>\n

Read on to learn more about simple logo design<\/a> and why it\u2019s important for your business and your brand.<\/p>\n

Symbolism and Recognition<\/h2>\n

Think about the Olympic Rings icon<\/a>. It\u2019s one of the oldest and best-known examples of a graphic logo. It is instantly recognizable and impossible to be mistaken for something else.<\/p>\n

It was created in 1912 and hasn\u2019t changed much in the 100+ years it has been around. But even though it\u2019s simple, it\u2019s incredibly effective. When you look at it, you know what it stands for.<\/p>\n

There\u2019s a use for every element in the picture, but you don\u2019t need to know what those uses are in order to understand and relate the picture to the Olympics. It isn\u2019t a sports-related graphic, it\u2019s not trying to tell you what happens during the games, but you know exactly what it means when you look at it.<\/p>\n

This is an example of how a simple logo design can take your brand from something your customers might recognize to something that they understand completely the second they look at it.<\/p>\n

Logo Design Basics<\/h2>\n

There are a number of qualities that all good logos have<\/a>. One of those qualities, and arguably the most effective, is the simplicity and clarity of a logo.<\/p>\n

A logo is a brand\u2019s face. As a company builds awareness of their brand, customers begin to make connections between the logo and the brand. If a logo is complicated, it makes it much harder for customers to make that association.<\/p>\n

It\u2019s very easy for uniqueness to get mistaken as complicated. In fact, it\u2019s actually pretty hard to make a unique, simple logo. It\u2019s for that reason that a lot of people opt to create complex ones instead because they\u2019re actually much easier to design in a unique way.<\/p>\n

But when you consider logo designs of popular companies, like McDonalds, Target, and Apple, you see how highly simplistic logos can be immensely helpful in creating brand recognition.<\/p>\n

Make a Lasting Impression<\/h3>\n

A simple logo is much easier to absorb and understand. They\u2019re easy to recall later on as well. They\u2019re often easy to associate with a positive experience because it triggers memory centers in the brain and doesn\u2019t bog the brain down with sending an unclear message, or too many messages all at once.<\/p>\n

Sending a Clear Message<\/h3>\n

The design of a busy logo will send a convoluted message. Your customers might connect your brand and your logo, sure. But you could be seriously damaging your brand design efforts. You want to keep your logo targeted and simple.<\/p>\n

If you do that, the message you\u2019re sending with your logo will be clear, concise, and much more likely to be taken at face value.<\/p>\n

Easy Recall<\/h3>\n

It\u2019s much easier to remember one sentence than it is to remember one paragraph. The less information you\u2019re being asked to memorize, the better your recall will be.<\/p>\n

A complicated logo is a lot like that long paragraph. It\u2019s filled with information and makes it harder for the average customer to remember it exactly the way you want them to.<\/p>\n

Word of Mouth<\/h3>\n

If your logo is simple enough to commit to memory, your customer will also be able to describe it to someone else. So when they\u2019re trying to remember the name of your company, or where you\u2019re located, they\u2019ll be able to tell them what the logo looks like instead.<\/p>\n

Easily Recognizable<\/h3>\n

When your logo is simple, you can even recognize it from the corner of your eye. A much more complicated one will take a while and will require a precise line of sight in order to fully understand.<\/p>\n

When you\u2019re designing a logo, you know the purpose is to bring your brand to a customer\u2019s mind right away. The quicker and easier this process is, the better it is for your brand.<\/p>\n

Quick Emotional Reactions<\/h3>\n

Think about one of the major brands we mentioned earlier, like McDonald\u2019s. When you imagine that logo, all of the emotions you feel should come up to the surface immediately. This is exactly the reaction you want from your customer as well.<\/p>\n

If a logo design is complicated, your customer\u2019s brain will spend more time trying to put together the picture of what they\u2019re seeing rather than what they\u2019re feeling when they see it.<\/p>\n

Versatility<\/h3>\n

A good logo is one that can be used in all environments.<\/p>\n

You\u2019ll want to put your logo everywhere. You\u2019ll want it in print, on a t-shirt, on business cards, on the web, on ink stamps, on signs, on promotional gifts, and more. You\u2019ll want to make sure it looks good in color and black and white. It should translate well when it\u2019s large and when it\u2019s small.<\/p>\n

Simple designs are best for this purpose as well. When there\u2019s less to see, less gets lost in translation.<\/p>\n

Harder to Counterfeit<\/h3>\n

When your logo is full of colors and complicated design, it\u2019s much easier for other brands to copy it. A simple change is enough to consider it fair game for them to use and steal your status and followers.<\/p>\n

If you stick to a few colors and a simple design with minimal details, it\u2019s much harder to fool an unsuspecting customer with a counterfeit.<\/p>\n

How to Design a Simple Logo<\/h2>\n

Trying to create a simple, effective logo can be a lot harder than you\u2019d expect. But when you sit down and try to come up with a strategy, you can actually understand your business better.<\/p>\n

Think about the elements that relate to your business and simplify them. Keep it fresh, modern, and unique. You\u2019ll surely have your own process for creating your logo, but when you keep simplicity in mind, you\u2019ll create something effective.<\/p>\n

Your unique taste should leave a mark and no matter what it looks like in the end, your goal is to create something that\u2019s focused on your brand.<\/p>\n

Keep it Simple<\/h2>\n

A simple logo design doesn\u2019t mean a simple business. It has no sway in what your business model or message is. In fact, it actually passes along a message of awareness and understanding to your customer. You want that first ten seconds that your logo is making an impression on your customer to deliver the message that you know what they want and how to deliver it to them.<\/p>\n

For more information on logo development, visit us today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

What do the Nike swoosh, the Apple logo, and McDonald’s have in common? Simple logo designs. We’re analyzing if that is related to their success in this post.<\/p>\n","protected":false},"author":99,"featured_media":3605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[73,60],"yoast_head":"\nIs a Simple Logo Design the Key to Success?<\/title>\n<meta name=\"description\" content=\"What do the Nike swoosh, the Apple logo, and McDonald's have in common? Simple logo design. 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