{"id":3607,"date":"2018-07-05T16:31:19","date_gmt":"2018-07-05T16:31:19","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3607"},"modified":"2018-07-20T16:32:29","modified_gmt":"2018-07-20T16:32:29","slug":"7-hard-fast-rules-of-logo-making","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/7-hard-fast-rules-of-logo-making\/","title":{"rendered":"7 Hard & Fast Rules of Logo Making"},"content":{"rendered":"\n

Branding is the best way to get your company noticed. It\u2019s what you could call the summation of your marketing campaign, or even the face your company. What image you choose to project can make or break your business.<\/p>\n

One of the biggest aspects of branding is your logo. Your chosen graphic becomes the figurehead for your company and makes your first impression.<\/p>\n

Flashy logos project a different brand vision than subdued, text-only logos. It\u2019s up to you what type of logo you want to project to consumers; just ensure it\u2019s unique and representative of your vision.<\/p>\n

However, despite the enormous variety in logo making, there are some hard and fast rules that good logos should follow. Deviate from the standard too much and you\u2019ll send customers running in the opposite direction.<\/p>\n

To help you get started we\u2019re breaking down 7 rules for logo making that every business should follow. Let\u2019s get started.<\/p>\n

Logo Making 101<\/h2>\n

Logos are more important today than ever to represent your company. The explosion of the internet and web-enabled devices mean we\u2019re becoming more and more visually oriented. U.S. adults spend over 10 hours per day<\/a> looking at screens, and thus inevitably looking at logos.<\/p>\n

Think tech companies for a second. Facebook, Twitter, Instagram, etc. You\u2019re probably picturing either the website itself or its logo. They\u2019re one excellent example of the capitalizing on screen-time with memorable logos.<\/p>\n

So it all begs the question, what goes into a successful logo? What do you need to succeed? How do you create a logo as ubiquitous as Facebook\u2019s or Twitter\u2019s?<\/p>\n

Well\u2026<\/p>\n

Hire a Professional<\/h3>\n

First and foremost, it\u2019s best to consult a professional. This doesn\u2019t mean you can\u2019t have control over the creative process. In fact, it\u2019s important that you do remain in control over most aspects of your logo.<\/p>\n

However, complete control doesn\u2019t mean shutting down suggestions from the people who design logos day in and day out. Professional logo designers know what works and what doesn\u2019t.<\/p>\n

Plus, they have the expertise in actually creating your logo. Chances are your staff doesn\u2019t have an in-house graphics professional. Logo design programs like InDesign and Illustrator take years to learn, and even longer to master.<\/p>\n

Unique to Your Brand<\/h3>\n

Though just because you need to find a professional doesn\u2019t mean you can\u2019t start brainstorming in the interim. As we touched on above, keeping your logo unique is priority number one when it comes to initial design.<\/p>\n

Think of it this way. You want your logo to remind people about your company. If it\u2019s too similar to another company\u2019s logo, the entire premise is gone before it started.<\/p>\n

If you\u2019re selling cars you want people to think of your dealership when they see tour logo. Not your dealership and the one right down the road. You need to capture as much consumer attention as possible.<\/p>\n

Balance<\/h3>\n

So how do you keep your logo unique? Balance makes a good starting point. By balance, we mean keeping the elements of your logo proportional to one another. You don\u2019t want the text to overpower the graphics, and vice versa.<\/p>\n

Likewise, you don\u2019t want color to overtake your entire design. Too much color can actually distract from parts of the logo. If someone only sees florescent yellow they might miss the text-based branding.<\/p>\n

Scaling<\/h3>\n

After balance you\u2019ll want to take into account how your logo scales. By scaling, we\u2019re referring to how it looks in small, medium, and large formats. It\u2019s almost certain that you\u2019ll use your logos across different mediums that require different logo sizes.<\/p>\n

The key to creating something that scales well is two-fold. First, you need to ensure the logo elements scale. This means text that doesn\u2019t become unreadable and graphics that still look reasonable, small or large.<\/p>\n

Second, ensure the logo gets created in the vector file format<\/a>. Vector graphics use mathematical designs to create your image, and also so don\u2019t distort when scaled.<\/p>\n

Typography Matters<\/h3>\n

We already mentioned text several times above. While we are talking about text (again) we\u2019re focusing this time specifically on the font<\/a>. The font you choose can make or break your overall design, including your scaling.<\/p>\n

Always strike a balance between eye-catching and readable. You want to draw in consumers but also ensure your writing is legible no matter the logo\u2019s size or the consumer\u2019s distance from the logo.<\/p>\n

Match Your Brand<\/h3>\n

You can have a unique, scaling, balanced, logo with high-quality typography<\/a> but still find it\u2019s worth nothing if the logo doesn\u2019t match your brand. After all, your chosen design needs to represent your brand in the eyes of the consumer.<\/p>\n

The way you choose to make this happen is entirely up to your creative team and the professional you\u2019ve hired. Twitter\u2019s logo reminds people they\u2019re \u201ctweeting\u201d with a small bird.<\/p>\n

Facebook\u2019s logo consists of just a blue styled \u201cF\u201d. It\u2019s less direct than Twitter, but still invokes the same universal thought, \u201cOh, that\u2019s Facebook.\u201d Google, on the other hand, takes the most direct approach. Their logo is simply \u201cGoogle.\u201d<\/p>\n

The variance in some of the most prominent logos shows that despite your choice, it\u2019s all about capturing your brand image. Google doesn\u2019t need much of an image, while Twitter keeps it whimsical with their bird.<\/p>\n

Keep it Simple<\/h3>\n

Finally, just keep it simple. People need to think about your company when they see or remember your logo. You want to stay memorable, but not as the brand that has that one cool logo.<\/p>\n

Why? While it does sound great that you\u2019re memorable, chances are nearly 100 percent (ok, they\u2019re 100 percent) that your company doesn\u2019t sell logos.<\/p>\n

Choosing a Logo Maker<\/h2>\n

Choosing a professional logo maker means finding someone known for high-quality work who has the time, experience, and resources to make sure your logo fits your vision. Logo making is time-consuming; let a professional do the work while you focus on other parts of your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

You want to make the best logo for your company, but there are some logo making rules you have to abide by. Don’t start without reading this guide!<\/p>\n","protected":false},"author":99,"featured_media":3608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[73,1557],"yoast_head":"\n7 Hard Rules of Logo Making<\/title>\n<meta name=\"description\" content=\"You want to make the best logo for your company, but there are some logo making rules you have to abide by. 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