{"id":3612,"date":"2018-06-23T16:33:16","date_gmt":"2018-06-23T16:33:16","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3612"},"modified":"2018-07-20T16:34:08","modified_gmt":"2018-07-20T16:34:08","slug":"how-to-use-blue-in-your-logo-to-convey-trust","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/how-to-use-blue-in-your-logo-to-convey-trust\/","title":{"rendered":"How to Use Blue in Your Logo to Convey Trust"},"content":{"rendered":"\n

When designing or re-designing a business logo<\/a>, one of the most important steps is choosing the colors.<\/p>\n

Color can have a major impact on somebody\u2019s emotional reaction to a brand. With the right knowledge, you can take advantage of color to benefit your company.<\/p>\n

One of the most powerful colors is blue. This is because blue evokes feelings of trust<\/a>.<\/p>\n

In this article, we\u2019ll show you why blue is the color of trust and how to use blue for your business.<\/p>\n

Why is Blue Trustworthy?<\/h2>\n

Why does blue make things feel trustworthy?<\/p>\n

Color is a favorite area of study for scientists and psychologists. Through a number of studies, they research how color affects our minds.<\/p>\n

Despite the many studies, it\u2019s hard to nail down a singular scientific reason our brains equates blue to trust. But we do know many correlations and associations most people have with blue.<\/p>\n

Everybody Likes Blue<\/h3>\n

Blue is the most popular color around the world.<\/p>\n

One study found that 42% of males and 30% of females would pick blue as their favorite color<\/a>. Red and green are next on the list.<\/p>\n

If you ask any random person what their favorite color is, they\u2019ll probably say blue. If blue isn\u2019t their favorite, it\u2019s probably second or third. Very few people dislike blue, which makes it a very safe color for branding and marketing.<\/p>\n

In simple terms, blue is a popular color.<\/p>\n

Blue is Familiar<\/h2>\n

If you want to see blue, all you have to do is step outside and look up.<\/p>\n

Between the blue hues of the sky above and the bluish tint of oceans and lakes, blue has some decent real estate.<\/p>\n

Besides sky and water, blue pigment is rare<\/a> in nature. Greens and browns are much more common. Its natural rarity hasn\u2019t stopped humans from using blue in just about everything.<\/p>\n

Walk down any given street and you\u2019ll see blue all around you. Blue cars, blue clothing, blue mailboxes, blue signs, blue storefronts, blue packaging. This color is everywhere.<\/p>\n

That familiarity with the color blue likely contributes to the trust factor. People are comfortable with the things they\u2019re familiar with.<\/p>\n

By using blue in your logo and marketing materials, you\u2019re falling in line with a lot of other brands. This might seem counterintuitive, as you would think that making your brand stick out from the crowd would be more beneficial.<\/p>\n

But, when it comes to being trustworthy, sticking out isn\u2019t necessarily the best course of action.<\/p>\n

Blue is Both Bold and Calm<\/h3>\n

Blue is unique in that it displays a vibrant boldness while also being calm and relaxing.<\/p>\n

When you think of red, you think of power. You think of fire and heat and strength.<\/p>\n

But you might also associate red with Darth Vader\u2019s lightsaber or the Soviet Union or Hell. Red is powerful, but it\u2019s often associated with evil or something sinister. Not exactly something to want for your brand.<\/p>\n

Blue, however, shows power and confidence without the evil connotation. This is Luke Skywalker\u2019s lightsaber, not Vader\u2019s.<\/p>\n

Despite being such a bold color, blue is also a calm, cool color.<\/p>\n

Studies have shown that blue relaxes your mood, and even lowers your blood pressure<\/a>. Darker blues are often recommended as bedroom wall colors to help you calm down before bed and sleep better.<\/p>\n

Even the brightest shades of blue are easy on the eyes, compared with harsh warm colors like yellow and orange.<\/p>\n

Blue is thus a versatile color. It\u2019s strong and bold without being extreme. Regardless of which shade or tint you choose, you\u2019re getting an effective, likable color that plays to many emotions, including trust.<\/p>\n

Which Companies Use Blue?<\/h2>\n

Because of the reasons we\u2019ve described above, blue is a very popular color to use on logos and other branding materials<\/a>.<\/p>\n

Many of the world\u2019s largest and most recognizable corporations choose to use blue as their primary color. In many cases, the desire for the unconscious evocation of trust plays a significant role in the decision.<\/p>\n

Banking and Finances<\/h3>\n

The financial sector is perhaps the industry which most desires and requires the trust of their clients. After all, they deal with people\u2019s money, and often in large sums.<\/p>\n

Banks, investment groups, and insurance companies love to incorporate blue into their color scheme to try and earn some of that color-derived trust. Here\u2019s a collection of some of the largest financial companies that use blue in their branding:<\/p>\n