When you\u2019re ready to start making some tough decisions about your logo design, we know that the colors you plan to include are one of the things that you\u2019ll think about first.<\/p>\n
But what sort of business color schemes<\/a> will help you to connect with your target market?<\/p>\n And what are the best colors for logos when it comes to evoking emotion in the people who see it?<\/p>\n That\u2019s what this post is all about.<\/p>\n From selecting branded colors to understanding how the associations people have with colors will influence your choice of logo design, we\u2019ll tell you everything you need to know.<\/p>\n When you\u2019re trying to come up with business color schemes, the very first thing that you need to consider is the overall message and story behind your brand.<\/p>\n For example, if you\u2019re a consulting company that is goal-oriented, got its start in Silicon Valley, and works primarily with customers within the financial sector?<\/p>\n Then calming colors like light pinks and pastel purples aren\u2019t exactly consistent with the message that you\u2019re trying to send.<\/p>\n However, if you\u2019re running an online boutique dedicated to Kawaii fashions? Then those pastel hues will be the perfect selection.<\/p>\n If you\u2019re stuck on how to choose the right colors for your logo, take a look back at your Instagram feed. Which colors do you see primarily in your photos? If you\u2019re an outdoor company, you\u2019ll likely see lots of browns, blues, and greens.<\/p>\n But if you work in event planning, you might realize that gold, silvers, and classic black are better fits for your brand.<\/p>\n Another awesome way to come up with the right color choices for your logo?<\/p>\n Create a mood board.<\/p>\n Gather together pictures (from anywhere) that you feel best represent your brand. Then, look for color consistencies, and go from there.<\/p>\n Finally, researching the social media accounts of your target market is also an awesome way to make a final decision about your business color schemes. Take a look at the colors they gravitate towards, and make note of any consistencies.<\/p>\n Don\u2019t expect to get things right on the first try, either. You\u2019ll likely need to play around with tons of different color combinations before you commit to the best logo color schemes for your brand.<\/p>\n Another key element that you\u2019ll need to consider when you\u2019re coming up with logo color schemes?<\/p>\n Make sure that you\u2019ve taken the time to think about the emotions<\/a> that certain colors can create in the people that interact with your logo.<\/p>\n For example, did you know that the color red has been scientifically proven<\/a> to elevate blood pressure levels, as well as to increase your overall heart rate?<\/p>\n This is the perfect choice if you\u2019re a discount store that wants to create a sense of urgency, but it\u2019s not exactly a great fit for a bridal gown company, where stress levels are likely already high.<\/p>\n Additionally, you\u2019ll need to think about which colors are recognized as a part of a certain industry.<\/p>\n For example, when people see the color green, they\u2019re likely to associate it with the financial industry.<\/p>\n When they see oranges or yellows, they might associate your brand with relating to being outside in the sun (like a tanning salon or a travel agency specializing in beach vacations.)<\/p>\n Talk with your team \u2014 and even consider creating a poll on your company social media accounts \u2014 to learn more about the kinds of associations that your target market has with certain colors.<\/p>\n So, you\u2019ve finally settled on colors that you think resonate well with both your brand and your target market.<\/p>\n But have you taken the time to consider how the choices you\u2019ve made will look with the colors of text and the font that you\u2019re planning on using on things like your website or physical business cards?<\/p>\n If not, now is the time to do so.<\/p>\n In general, if you\u2019d like to keep things as legible as possible, we suggest that you go with no more than three different colors in your logo design \u2014 though if you can cut that number down to two, all the better.<\/p>\n If you\u2019re dead set on using more than three colors, then ensure that they compliment each other well. You can use this article<\/a> on which colors best compliment one another as an excellent starting point.<\/p>\n Finally, keep in mind that when it comes to any images you want to include in your logo design, less is more.<\/p>\n Choose one central image, and ensure that it\u2019s completely in line with your branding strategy. If you can create a secret image or sneak in a hidden meaning into your logo, as these companies did<\/a>?<\/p>\n It\u2019s an awesome way to generate buzz about your brand \u2014 which is especially important if you\u2019re still in the growth stages.<\/p>\n Now that you\u2019ve finalized your color choices, your font styles, and even made a choice about the central image that you\u2019re planning to use in your logo?<\/p>\n It\u2019s time to start bringing your business color schemes to life.<\/p>\n But as we mentioned earlier in this post, it\u2019s likely that you\u2019ll go through several different re-designs of your potential logo before you decide on \u201cthe one.\u201d<\/p>\n Looking to find a free online logo maker tool to help make that trial and error process easier \u2014 and even fun?<\/p>\n1. Consider Your Brand First<\/h2>\n
2. Know the Emotions Colors Can Evoke<\/h2>\n
3. Ensure Your Colors Keep Things Legible<\/h2>\n
Making Business Color Schemes a Part of Your Logo: What Now?<\/h2>\n