All great logo designers always have a tough decision to make before beginning their next project: should the logo be an abstract, creative graphics or a text logo?<\/p>\n
There are pros and cons to both sides. Abstract logos are innovative. They\u2019re eye-catching and easy to memorize when the designer knows how to pull it off.<\/p>\n
Text logos, on the other hand, are often misjudged as boring. These aren\u2019t usually the first thing that comes to mind when a business owner says they want a game-changing, iconic logo.<\/p>\n
However, think of Marvel Entertainment, Supreme Clothing, and FedEx Shipping<\/a>. All of these logos are known and loved around the world; they\u2019re a prime example of everything great text logos can be.<\/p>\n If you want to master how to make a text logo people will pay attention to, here are all the steps you need to follow.<\/p>\n The font is the main visual attraction of any text logo. When it\u2019s good, it\u2019s stunning, and when it\u2019s bad, it\u2019s a huge turn-off. In other words, every other aspect of your logo can be spot-on, but if you miss the mark with the font you choose, it\u2019s game over.<\/p>\n So, take your time to get it right. Do some research on which fonts are most powerful online versus in print. Think about the characteristics of your brand and how those would translate with a stiff, sharp-edged font or a flowy, free-hand looking type.<\/p>\n Don\u2019t be afraid to compare a few fonts side by side, either. You won\u2019t always know which direction to take your logo in right off the bat. Make the effort to put a few ideas through the design process if you truly want to end up with the best result.<\/p>\n As important as the ideal font is, it can\u2019t carry the strength of your final logo design. The next thing to consider is spacing.<\/p>\n Imagine if FedEx spaced their letters the way Delta Airlines does. It wouldn\u2019t be the same logo anymore, because the arrow between the \u201cE\u201d and the \u201cx\u201d would be much harder to recognize.<\/p>\n Even if there isn\u2019t any symbolism in your logo, there\u2019s power in the way each letter is separated. Some logos start with letters close together then progressively create more spacing, while others do this approach in the opposite manner. More often than not, though, a text logo\u2019s spacing is the same throughout; you just have to make it perfect in order for it to mean something.<\/p>\n Another element of the logo worth picking apart until it reaches perfection is the color. If you already have your brand colors chosen, stick with those for the logo. Make one of them the primary brand color or play with the thought of using multiple colors in the logo.<\/p>\n If you have no brand colors to work with yet, your text logo will help decide what they will be. Brainstorm different color combinations and think about the emotions you want to be associated with your brand. Then, find the colors to make such sentiments occur in the hearts and minds of your audience.<\/p>\n It may take some time for you to find the best choice, but when you do, the best option will be crystal clear. Keep in mind you can always stick with black and white if you want your text logo to be totally classic.<\/p>\n Here\u2019s something to think about: making your text logo mean something other than your brand name. Sure, the brand\u2019s name has to be displayed. But, why not find ways to incorporate a hidden message<\/a>, or at least consider the thought of a tagline below the main text?<\/p>\n These are additional features that make all the difference. They give users reason to do a double-take, and they create stronger connections with your audience.<\/p>\n People will feel like they\u2019re in on a secret message when they find the hidden meaning in your logo. More so, something as simple as displaying your brand values or company mission under the main text can be quite powerful. Each has a way of tugging at people\u2019s heartstrings and making them remember your brand.<\/p>\n Just when you think you\u2019ve created the best logo with text possible, think again. There are always a few edits worth making when a logo is in its first stages. The more you take the time to fine-tune every detail, the better the overall outcome will be.<\/p>\n If you\u2019re having trouble finding any opportunities for improvement, get another set of eyes on your logo. Send it to your business partners and your friends and family.<\/p>\n Partners will have a practical eye; they won\u2019t be afraid to tell you what isn\u2019t on-brand or how to best represent the company. Those who aren\u2019t in your industry and are looking at it from a supportive perspective, though, will be able to offer fresh ideas to the table. They may have a suggestion you hadn\u2019t even thought of yet.<\/p>\n Still, all the notes are worth hearing and acting on. You don\u2019t have to change the vision for a text logo entirely just to please someone else. But, it\u2019s worth listening to what others have to say and recognizing when their points are valid.<\/p>\n It\u2019s one thing to know how to make a text logo that the world will love and another to know how to operate a logo-making system! Not all logo design platforms are alike.<\/p>\n1. Choose Your Font Carefully<\/h2>\n
2. Play with Spacing<\/h2>\n
3. Find the Perfect Color<\/h2>\n
4. Consider Adding a Bonus Message<\/h2>\n
5. Ask for Feedback<\/h2>\n
How to Make a Text Logo with OnlineLogoMaker<\/h2>\n