Especially in today\u2019s increasingly digital world, you know that your law firm logo design needs to be able to turn heads, keep people on your website, and increase your brand recognition.<\/p>\n
And while you have the legal knowledge to make any witness quake in their boots?<\/p>\n
When it comes to creative and modern logo design for your law firm, you\u2019re not as confident.<\/p>\n
Don\u2019t panic. Instead, read on.<\/p>\n
In this post, we\u2019re sharing with you six of the most important things that you need to take into consideration when dreaming up your law firm logo.<\/p>\n
From making sure you have a legal logo that can stand the test of time to knowing when the time is right to work with a graphic designer<\/a>, we\u2019ll tell you what you need to know.<\/p>\n Especially if you\u2019re designing a law firm logo, it\u2019s essential that you stay away from trends.<\/p>\n While having a trendy logo might get you noticed?<\/p>\n Ask yourself if it\u2019s really for the right reasons.<\/p>\n While a central image of a pink barrister\u2019s wig for your all-female law firm or a drawing depicting a lawyer chasing an ambulance might get a few laughs?<\/p>\n Unprofessional images<\/a> like this aren\u2019t exactly going to win you new clients.<\/p>\n While these might be more extreme examples (at least, we hope they are) it\u2019s just as important to steer clear of trendy fonts and the so-called \u201ccolor of the year.\u201d<\/p>\n Remember that, if you have to re-design your logo every year, it\u2019s going to be tough for potential clients to keep track of your brand. Aim for a logo with a classic look.<\/p>\n Think bold, legible font that\u2019s easy to resize for a variety of applications, from business cards to billboards. Additionally, when choosing a strong central image, go with something you know will never go out of style.<\/p>\n Columns, stars, the scales of justice, and even a drawing that uses your state\u2019s seal in some way are all classic images for a law firm logo design<\/a>.<\/p>\n Remember that it\u2019s possible to create a sleek and modern logo design with the right formatting, a bespoke font, and a wise color selection. You don\u2019t need to rely on cheap \u201cgimmicks\u201d in order to get your firm noticed.<\/p>\n So, now that you know more about what to avoid at all costs when you\u2019re creating your law firm logo?<\/p>\n Let\u2019s talk about how you can get inspiration from others when it comes to dreaming up the perfect design. The goal of conducting this sort of \u201ccompetitor research\u201d is just as much about knowing what works as it is about avoiding over-used images in your own design.<\/p>\n Look for common elements that you find attractive in a logo design.<\/p>\n Perhaps the words and images used in the design are well-balanced. You might notice that the color scheme of the logo is malleable enough to be used in other design aspects, like a law firm\u2019s website.<\/p>\n For an example of how the colors of a law firm\u2019s logo can inform other website design choices, check out the Finelli & Shaw<\/a> website.<\/p>\n The black and yellow-gold \u201ccompany colors\u201d of the logo translate well to the yellow, black, and white design of the website as a whole.<\/p>\n Think about how your law firm logo\u2019s colors, font, and other elements will work with the rest of your branding strategy.<\/p>\n Earlier in this post, we spoke about the importance of focusing on creating modern logos, while at the same time working to ensure that your design doesn\u2019t become overly trendy.<\/p>\n But in addition to avoiding trends and hard-to-read fonts?<\/p>\n You also want to be certain that your design doesn\u2019t look overcrowded. Just as you are with the cases you decide to take on, when it comes to your logo design, you\u2019ll need to be selective.<\/p>\n If your law firm\u2019s name is especially long, ask yourself if you need a central image at all. Is a drawing representing your firm worth running the risk of overcrowding your logo design? Is including one more color in your overall design scheme really as important as legibility?<\/p>\n And what about white space<\/a>? Do you have enough of it?<\/p>\n White space can make your entire logo design pop, and also makes it possible for you to have more of a minimalist design. White space communicates to clients that you\u2019re not desperate to get their attention.<\/p>\n It says that your law firm\u2019s reputation \u2014 and its name alone \u2014 is strong enough to stand on its own.<\/p>\n Let\u2019s face it: for many people, the idea of a day in court is incredibly stressful.<\/p>\n Are the colors that you\u2019ve chosen to make a part of your logo design actually stressing potential clients out even more than they already are?<\/p>\n This is where taking the time to learn a little bit about the psychology of color really comes in handy. For example, did you know that using red in your logo design can actually cause those who see it to experience an increase in their blood pressure levels?<\/p>\n Additionally, people have certain associations with specific colors.<\/p>\n If you\u2019re an eco-friendly law firm, it would serve you well to use green, brown, or blue in your design. If you\u2019re a corporate law firm, sticking with basic black and white may be your best bet.<\/p>\n So, you\u2019ve decided to adopt a more modern logo design for your law firm.<\/p>\n Instead of more cliched and expected images that represent the legal profession<\/a>, you\u2019ve come up with something a bit more unique.<\/p>\n Before you commit to a final image?<\/p>\n Ask yourself whether or not the drawing you want to go with is an active design as opposed to a static one.<\/p>\n But what is active design?<\/p>\n Let\u2019s look at the Apple logo as an example. The image isn\u2019t of a whole apple. Instead, the brand\u2019s central image is an apple that\u2019s had a large bite taken out of it. The same with Twitter\u2019s logo. It doesn\u2019t show a bird balancing on a light pole. Instead, it shows a bird in flight.<\/p>\n Both of these either hint at a past action, or actually show the central image in some sort of movement.<\/p>\n This is much more compelling than a static, stamp-like design. So, make sure that you show a gavel coming down, as opposed to one just sitting on a desk somewhere.<\/p>\n At the end of the day, the law is what you know, do, and love best.<\/p>\n No one expects you to be a creative logo designer on top of knowing the ins and outs of personal injury law in your state.<\/p>\n Part of wanting the best when it comes to your law firm\u2019s branding and marketing strategy is knowing when it\u2019s the right time to hand the reigns over to someone else.<\/p>\n1. Keep it Classic<\/h2>\n
2. Get Inspiration from Other Firms<\/h2>\n
3. Minimalism Is Best<\/h2>\n
4. Choose Your Colors Wisely<\/h2>\n
5. Keep Images Active<\/h2>\n
6. When in Doubt, Ask a Professional<\/h2>\n