{"id":3737,"date":"2018-10-23T08:10:38","date_gmt":"2018-10-23T08:10:38","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3737"},"modified":"2018-10-23T08:10:38","modified_gmt":"2018-10-23T08:10:38","slug":"the-importance-of-logos-in-website-design-explained","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/the-importance-of-logos-in-website-design-explained\/","title":{"rendered":"The Importance of Logos In Website Design Explained"},"content":{"rendered":"\n

You know that designing the right logo<\/a> is an essential part of your branding and print marketing process.<\/p>\n

Your logo can help decorate your product labels, jazz up the cover of a product catalog, or even make your storefront stand out.<\/p>\n

But have you stopped to consider the importance of logo design as it relates to your website? Are you taking the necessary steps to ensure that your logo is working as effectively in the digital world as it is in print?<\/p>\n

This post is here to help you find out.<\/p>\n

Keep on reading to learn more about why the use of company logos on websites \u2014 and other web presences \u2014 is so important.<\/p>\n

We\u2019ll also let you know where you can create stunning logo designs online.<\/p>\n

A Logo on Your Website Builds Brand Recognition<\/h2>\n

You\u2019ve worked hard to create products and services that you\u2019re proud to stand behind.<\/p>\n

However, no matter how unique what you have to offer to customers is, you\u2019ll always have competitors. The right logo can help to set you apart from other brands within your industry. It ensures that people end up with the products they want from your brand and not the lesser version of what you have to offer from your competitors.<\/p>\n

In other words, the right logo design can eliminate consumer confusion.<\/p>\n

But there\u2019s another reason for the importance of logo design within your website. A well-designed logo will increase your overall brand recognition.<\/p>\n

This means that your customers will be able to create an instant connection between your products\/services and your brand. That\u2019s because you\u2019ve included the main symbol of your brand, your logo, on your website.<\/p>\n

After all, nearly 80%<\/a> of Americans say that they prefer to do their shopping online.<\/p>\n

In other words?<\/p>\n

If you don\u2019t brand your company online, you risk losing up to 80% of your business. Can you afford to lose 80% of your profits every quarter?<\/p>\n

We didn\u2019t think so.<\/p>\n

Now, let\u2019s talk about where else you should put your logo online.<\/p>\n

A Logo Creates Consistency Across Your Web Presence<\/h2>\n

The importance of a logo isn\u2019t only about helping you to increase your brand recognition<\/a> on your website alone.<\/p>\n

It also helps your target market and current customers recognize you wherever you are on the web. (Your company\u2019s website isn\u2019t the only place that your brand exists on the Internet \u2014 right?)<\/p>\n

Take a look at your current social media pages.<\/p>\n

If you have different profile pictures on your Twitter, Facebook, and Instagram pages? Your market is going to have a tough time determining if those accounts belong to your brand, or if they belong to another company with the same name.<\/p>\n

But if your profile picture is consistently a photo of your company\u2019s logo? Customers will know right away that it\u2019s you.<\/p>\n

The same goes for your third-party listing sites, like Yelp and Google My Business<\/a>. Even if you write guest posts under the company name, your \u201cAbout the Author\u201d photo should be a picture of your logo design.<\/p>\n

In brief: while using a company\u2019s logo on your website is important for brand recognition, your website isn\u2019t the only place that you should use it.<\/p>\n

After all, you didn\u2019t work so hard on creating your logo design to limit it to one place, right? And speaking of logo design\u2026<\/p>\n

When Should You Consider Professional Website Logo Design?<\/h2>\n

We\u2019ve covered the importance of logo design as it relates to both your website and your overall web presence.<\/p>\n

Now, let\u2019s talk about how you can bring your dream design to life.<\/p>\n

If you\u2019re struggling to create a design that\u2019s clean and simple but still reflective of your company\u2019s values, hire a professional design team.<\/p>\n

Of course, you need to know what to look for in a quality website design company. Companies like L Form don\u2019t only help with SEO and responsive website design.\u00a0They also assist you with corporate branding and logo design. Visit the site<\/a> to learn more about what to look for in the right web design company.<\/p>\n

You should also ask your web design team to help you to find the best place for your logo on your website. Remember that your company\u2019s NAP (that\u2019s name, address, and phone number) should appear on every page of your website. The same goes for your company\u2019s logo.<\/p>\n

This is because not every visitor to your website will land on exclusively your home page. If you\u2019ve developed a strong internal and external linking strategy, they\u2019re more likely to end up on specific blog posts or product pages.<\/p>\n

The Importance of Logo Design: Wrapping Up<\/h2>\n

We hope that this post has helped you to understand the importance of logo design as it relates to your website as a whole.<\/p>\n

Ready to try out some of your ideas, and see if they look as good on the page as they do in your head? Use our free online logo maker tool<\/a> to get started.<\/p>\n

Plus, even if you do decide to go with a professional web design company or graphic designer, having a few mock-ups of potential logo designs will help to make sure they understand your vision.<\/p>\n

So, what else goes into making a strong logo design? How do you choose the right colors, fonts, and images to make a lasting impression on your market?<\/p>\n

We\u2019ll continue to cover all these topics and more, so keep on checking back with us for the latest logo news.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you’re in the process of building your website, special attention must be paid to your site or company’s logo design. Click here to find out the importance of logo design.<\/p>\n","protected":false},"author":99,"featured_media":3738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1361],"tags":[1597,1598,800],"yoast_head":"\nThe Importance of Logos In Website Design Explained • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"If you're in the process of building your website, special attention must be paid to your site or company's logo design. 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