{"id":3753,"date":"2018-11-10T15:10:43","date_gmt":"2018-11-10T15:10:43","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3753"},"modified":"2018-11-10T15:10:43","modified_gmt":"2018-11-10T15:10:43","slug":"how-to-show-your-logo-in-your-presentation-without-looking-too-pushy","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/how-to-show-your-logo-in-your-presentation-without-looking-too-pushy\/","title":{"rendered":"How to Show Your Logo in Your Presentation Without Looking Too Pushy"},"content":{"rendered":"\n

With every PowerPoint presentation, you put your brand on the line.<\/p>\n

What? PowerPoint? Really?<\/p>\n

It\u2019s true. It\u2019s easy to forget that PowerPoint presentations are also a form of marketing. Not only do you want to educate your audience, you want to increase brand awareness<\/a> with every slide.<\/p>\n

That\u2019s why it\u2019s important to show your logo in the most effective way possible.<\/p>\n

But how do you do this without being too pushy?<\/p>\n

Read on to find out more.<\/p>\n

Is Your Logo the Right Fit for Your Brand?<\/h2>\n

If your logo doesn\u2019t translate well across your marketing materials, that\u2019s a sign that you may need to go back to the drawing board \u2013 literally.<\/p>\n

One of the basic principles<\/a> of successful logo design is adaptability. Ask yourself: How well does your logo adapt to brochures, social media, TV commercials, and informational marketing materials like PowerPoint presentations?<\/p>\n

A strong logo should maintain its integrity when it\u2019s shrunk down for business cards or blown up for billboards.<\/p>\n

The same applies to your PowerPoint presentations. If your logo still distracts despite being minimized, transparent, or animated, you may want to rethink your logo design altogether.<\/p>\n

Focus groups and A\/B testing<\/a> can reveal whether or not your logo successfully adapts across all marketing material.<\/p>\n

How to Brand Your PowerPoint Presentations<\/h2>\n

After fine tuning your logo, your next step is to \u2018brand\u2019 your presentations.<\/p>\n

But what does \u2018branding\u2019 a presentation even mean?<\/p>\n

For starters, it doesn\u2019t mean plastering your logo all over your slides. It means working in tandem with other elements to successfully reflect a brand\u2019s message. You can\u2019t successfully integrate a logo without the right accompanying font, color scheme, tagline, slide border design, and media.<\/p>\n

You\u2019ll want to find a way to integrate these branding elements without coming across as pushy.<\/p>\n

How to Master the Art of Subtlety<\/h2>\n

Informational marketing, in particular, must put authoritative information front and center. This includes your data, statistics, charts, results, case studies, and company forecasts.<\/p>\n

One way to subtly integrate your logo is to tweak its opaqueness to create a more transparent look. This is ideal for introductory slides, conclusions, and slides with testimonials, mission statements, and company history.<\/p>\n

Ideally, only your introductory and conclusion slide should prominently feature your logo.<\/p>\n

Show Your Logo \u2018In Action\u2019<\/h2>\n

If you\u2019re including professional photos in your slides, make sure your logo is visible on employee uniforms, equipment, company vehicles<\/a>, packaging, and work environments. This is a great way to show your logo \u2018in action.\u2019<\/p>\n

Ask yourself how you want people to feel about your brand and put that feeling to work in your presentation.<\/p>\n

If you\u2019re an organic garden company promoting your new plant food, you may want to include a picture of a customer using your name-brand plant food.<\/p>\n

Likewise, if you run a factory, make sure your company logo is visible on your workers\u2019 attire.<\/p>\n

Integrate Digital Media<\/h2>\n

You\u2019ve heard time and time again that content is king, but don\u2019t forget that video is the king of content. Still, more than 70% of consumers prefer video and almost 60% of executives<\/a> prefer watching video.<\/p>\n

As content preferences continue to evolve, it\u2019s vital to read more<\/a> on how to improve your PowerPoint presentations. That\u2019s why more companies are integrating digital media into their slides.<\/p>\n

But how do you include digital media without pushing your brand too hard? Branded company videos.<\/p>\n

Make sure all your company videos begin and end with your logo. Preferably, animate your logo to grab your audience from the start. You may want to consider an original instrumental to accompany your animated logo as well.<\/p>\n

Integrate Social Media<\/h2>\n

Another way to subtly show your logo is to embed social media content into your slides.<\/p>\n

Content can include:<\/p>\n