{"id":3768,"date":"2018-12-10T17:21:08","date_gmt":"2018-12-10T17:21:08","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/5-steps-to-successful-marketing-company-logos"},"modified":"2018-12-12T15:33:39","modified_gmt":"2018-12-12T15:33:39","slug":"5-steps-to-successful-marketing-company-logos","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/5-steps-to-successful-marketing-company-logos\/","title":{"rendered":"5 Steps to Successful Marketing Company Logos"},"content":{"rendered":"\n

According to Forbes, 50% of consumers suggest<\/a> their first use of a product or service is when they decide if they are going to be loyal to a company.<\/p>\n

As brand image continues to be one of the important factors that play into whether a potential customer will give your company a chance, it is more important than ever to get your marketing company logos right.<\/p>\n

A poorly designed logo could damage your company\u2019s brand more than any other graphics component. The reason it could damage your brand so deeply is that you use it on every marketing piece you create.<\/p>\n

Your marketing logo design is like your handshake before you can shake hands.<\/p>\n

Continue reading this article to learn the five steps to take to great a marketing agency logo that will work for and not against you.<\/p>\n

Marketing\u00a0Company Logos \u2013 Your Handshake Before the Handshake<\/h2>\n

When you are working with your designers, developers and graphic artists, you need to make sure everyone is working together. Your logo should be on point with your brand, and all of your other materials should flow well with it. Failing to coordinate your teams could result in products that are great separately but not impressive when put together.<\/p>\n

Now that you have the overall picture in mind let\u2019s focus on your marketing logo design<\/a> and the tips that will help you make a design that compliments your company.<\/p>\n

1. Think Long-term<\/h3>\n

When you are designing your logo, you need to think long-term. Your logo is likely to evolve as time progresses. Create a logo that is easy to upgrade and freshen up as your company grows.<\/p>\n

If you on growing a large company, you don\u2019t want to create a logo that creates the perception you are a small business. While there is nothing wrong with a small business, you need to let your potential customers know what you are all about.<\/p>\n

While you could rebrand and change your logo, this process will undo all of the branding work you did already.<\/p>\n

2. What Type of Local Do You Want?<\/h3>\n

When you talk to your designer, they usually will ask you what type of logo you want. The types of logos are typography, illustrative, and abstract. Here are some examples of these logo types:<\/p>\n