{"id":3785,"date":"2018-12-22T07:09:08","date_gmt":"2018-12-22T07:09:08","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/its-in-the-logo-heres-how-alcohol-advertising-can-affect-consumers"},"modified":"2019-01-11T18:09:37","modified_gmt":"2019-01-11T18:09:37","slug":"its-in-the-logo-heres-how-alcohol-advertising-can-affect-consumers","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/its-in-the-logo-heres-how-alcohol-advertising-can-affect-consumers\/","title":{"rendered":"It’s in the Logo: Here’s How Alcohol Advertising Can Affect Consumers"},"content":{"rendered":"\n

Alcohol sales have been quickly rising in recent years. In fact, in 2016, United States alcohol sales\u00a0increased by almost 5 percent to hit $25 billion<\/a>.<\/p>\n

And some studies show<\/a>\u00a0a direct link between\u00a0the\u00a0drinks people buy and\u00a0the alcohol advertising and brands they see.\u00a0<\/p>\n

What\u2019s making alcohol advertisements and brands so effective? We\u2019ve nailed down some key reasons for alcohol advertising successes.<\/p>\n

The Success of Alcohol Advertising\u00a0<\/h2>\n

Alcohol\u00a0promotions are at an all-time high. Over the last four decades,\u00a0spending for alcohol advertisements and branding has\u00a0jumped 400 percent<\/a>.\u00a0<\/p>\n

That money has landed in traditional ads like television, radio, and printed pieces. But it\u2019s also been put towards things like digital advertisement and product placement in shows, movies, and events.<\/p>\n

Those ads are helping companies build out their brands and pull in clients.<\/p>\n

Here\u2019s how alcohol advertising is hitting consumers.<\/p>\n

Locking Logos in the Customer\u2019s Mind<\/h2>\n

Alcohol companies start by building well-designed logos<\/a> that catch the consumer\u2019s eye. But in order to get that brand to stick with a consumer, they are using ads to reinforce that image.<\/p>\n

This strategy plays off a marketing strategy called The Rule of Seven<\/a>. The rule says a message needs to hit a customer seven times before they decide to interact with the product.<\/p>\n

Connecting Logos to Messages<\/h2>\n

A brand is no good if it doesn\u2019t have a meaning. And alcohol companies are connecting feelings and messages to their logo.<\/p>\n

This usually means picking out values that a consumer holds or desires and linking it to the brand.<\/p>\n

That builds loyalty. In fact, more than 60 percent of consumers<\/a>\u00a0say they trust a brand because they share its values.\u00a0<\/p>\n

Sharing the Stories They Choose to Tell<\/h2>\n

Telling a story is a powerful way to engage a consumer. In fact, science shows humans are drawn to stories<\/a>.<\/p>\n

Companies are using alcohol advertising to tell positive stories about their products. And they are weaving their messages into those stories. That way, the brand becomes associated with positive stories that they pick.<\/p>\n

It also helps keep brands away from being connected to negative stories. For instance, it would be unlikely to see an alcohol commercial that answers questions about A.A.<\/a>\u00a0<\/p>\n

And\u00a0this technique also may be causing anti-alcohol ads to work for alcohol companies. Some studies suggest anti-alcohol ads are\u00a0reinforcing positive views<\/a> of drinking among\u00a0heavy drinkers.<\/p>\n

Growing out Advertising on the Ground<\/h2>\n

Alcohol brands are also putting out their messages in grass-roots forms. That means they are connecting with consumers on a local level.\u00a0<\/p>\n

This takes the form of alcohol advertising at live concerts or sporting events. Companies use holidays like Cinco de Mayo or Halloween to promote products.\u00a0<\/p>\n

This is helping alcohol companies connect with even more customers on an even deeper level.<\/p>\n

Logos Beyond Alcohol Advertisement<\/h2>\n

Brands are using alcohol advertising to build\u00a0messages and bring in new customers. And the tool they are using is a well-crafted logo.<\/p>\n

Want to learn more about logo design and brand-making strategies? Check out our blog here<\/a> for the latest news and pro tips in logo creation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alcohol sales have been quickly rising in recent years. In fact, in 2016, United States alcohol sales\u00a0increased by almost 5 percent to hit $25 billion. And some studies show\u00a0a direct link between\u00a0the\u00a0drinks people buy and\u00a0the alcohol advertising and brands they see.\u00a0 What\u2019s making alcohol advertisements and brands so effective? We\u2019ve nailed down some key reasons […]<\/p>\n","protected":false},"author":99,"featured_media":3786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1480],"tags":[],"yoast_head":"\nIt's in the Logo: Here's How Alcohol Advertising Can Affect Consumers • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Alcohol sales have been quickly rising in recent years. 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