{"id":3873,"date":"2019-07-27T20:29:24","date_gmt":"2019-07-27T20:29:24","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3873"},"modified":"2019-07-27T20:29:26","modified_gmt":"2019-07-27T20:29:26","slug":"understanding-the-psychology-of-logo-colors-in-leaflet-design","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/understanding-the-psychology-of-logo-colors-in-leaflet-design\/","title":{"rendered":"Understanding the Psychology of Logo Colors in Leaflet Design"},"content":{"rendered":"\n<p>Branding says everything about your business. Some of the largest companies in the world have spent <a href=\"https:\/\/www.businessinsider.com\/heres-how-much-the-worlds-most-iconic-logos-cost-companies-2013-3#accenture-100-million-12\">millions of dollars<\/a> branding and rebranding their logos to connect with their customers and showcase their beliefs.<\/p>\n\n\n\n<p>Some brand logos are iconic, some rememberable, and others not so much. So what makes a logo stand out? What are the logo colors, fonts, and design that produce an attractive and enticing logo?<\/p>\n\n\n\n<p>In this article, we will explore how colors play with our emotions and how thorough designers have to be when creating a logo.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Psychology of Color<\/h2>\n\n\n\n<p>You\u2019ve heard of the practice of psychology \u2013 the study of the mind and behavior \u2013 but did you know there\u2019s such a thing as the psychology of color?<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.verywellmind.com\/color-psychology-2795824\" rel=\"nofollow\">psychology of color<\/a> refers to the way people feel or what they think when they see a specific color. Color is fascinating, in that it provokes emotions, thoughts, feelings when it\u2019s seen, though we rarely pay attention to it. Color can alter our thinking.<\/p>\n\n\n\n<p>When designers are creating a logo, like those at <a href=\"https:\/\/leafletcompany.ie\" rel=\"nofollow\">Leaflet Distribution Dublin<\/a>, understanding the spectrum of color is significant and essential. Each color speaks to us differently, and how they use that color within the logo is instrumental in communicating the brand\u2019s philosophy.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Questions, Questions, Questions<\/h2>\n\n\n\n<p>Designing a logo can be a fun and exciting time. It means you\u2019re finally launching your business and you\u2019re ready to show the world who you are. But there are a few questions to ask yourself about your business.\u00a0<\/p>\n\n\n\n<p>Here are some to consider:<\/p>\n\n\n\n<ul>\n<li>Who is your target market? Male or female?<\/li>\n<li>Is your brand whimsical or down-to-earth?<\/li>\n<li>Is the brand\u00a0trendy or classy?<\/li>\n<li>What\u2019s the age of your ideal customer?<\/li>\n<li>Is your ideal customer wealthy or more middle-class?<\/li>\n<\/ul>\n<p>These questions might seem silly at first. But once you start digging deeper into your brand, you\u2019ll learn how to create a logo that truly speaks to your company correctly. And, also, you\u2019ll probably even solidify your brand even further!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Logo Colors: What They Convey<\/h2>\n\n\n\n<p>As mentioned before, colors make us feel certain emotions, even though we may not realize it at the time. Walk into a room that\u2019s painted blue, and you\u2019ll get the sense of a calming atmosphere. Enter a bright, cheery yellow room, and you\u2019ll sense the complete opposite.\u00a0<\/p>\n\n\n\n<p>Even though there are variations of every color, in general, the color itself speaks something to us. Here is an essential color emotion guide\u00a0on how each color makes us feel and think.\u00a0<\/p>\n\n\n\n<p>Colors are divided into two categories \u2013 warm and cool. Let\u2019s take a look at the warm colors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Warm Colors<\/h2>\n\n\n\n<p>Warm colors are all very similar in that they produce many of the same emotions, but all in their unique way.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Red<\/h3>\n\n\n\n<p>Red is associated with fire, passion, gumption, and an overall go-get-\u2019em attitude. Males, in particular, are drawn to this color. If you want to grab anyone\u2019s attention, red is the color to use as it creates a sense of urgency. Red is known to increase heart rate, getting people pumped up for whatever comes their way.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Orange<\/h3>\n\n\n\n<p>Although orange is not as in-your-face as red, it still deserves a nod. Orange promotes friendliness, playfulness, and possess overall energy. This color is especially approachable if you\u2019re working with children.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yellow<\/h3>\n\n\n\n<p>Despite what some say, yellow isn\u2019t for the mellow! Yellow is like a bright smiley face, meant to bring joy, happiness, warmth, and cheerfulness to any logo. Yellow is unique, in that it needs to be balanced with other colors because too much or too little leaves you distracted or overwhelmed.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cool Colors<\/h2>\n\n\n\n<p>Now that we\u2019ve had a chance to get to know the warm colors let\u2019s take a closer look at their opposites \u2013 cool colors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blue<\/h3>\n\n\n\n<p>Blue is one of the most popular logo colors, with about 33% of brands using some form of blue. This color presents tranquility, peace, and maturity. If you want people to trust you (and your brand) adding blue is a perfect choice.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Green<\/h3>\n\n\n\n<p>Green is naturally associated with the outdoors, and that\u2019s exactly what it conveys. This color is all about newness, whether it be a change in health or even wealth. Seeing the color green brings us peace and a desire to promote growth in our lives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Purple<\/h3>\n\n\n\n<p>Purple is the color of luxury. Red and blue create this striking color used for those who wish to communicate boldness, power, and passion. Purple showcases a grand and distinguished brand with just a hint of mystery.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brown<\/h3>\n\n\n\n<p>Surprised to learn that brown is a cool color? Brown is a more serious color, appealing mostly to a male audience for it\u2019s earthy, tough-guy persona. Even though brown is not as popular as the other colors, using it can be tricky or brilliant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Black and White<\/h3>\n\n\n\n<p>These two colors are in a category by themselves. Black is modern, trendy, sleek, and sophisticated, but could also be seen as harsh. White expresses youthfulness, purity, and innocence.<\/p>\n\n\n\n<p>While they do well on their own as a logo color, they\u2019re even more powerful when combined with the colors above.\u00a0<\/p>\n\n\n\n<p>Combining these two to get gray or even silver\u00a0indicates a similar feel to blue \u2013 maturity with a touch of seriousness. The hue matters as well, because a darker gray gives off a bolder feel, while a lighter silver adds approachability.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Color for Your Brand<\/h2>\n\n\n\n<p>A logo without color is like a\u00a0business without a personality. Logo colors speak to your clients and customers and represent who you are as a brand. Choosing the right ones will propel you forward for a bright future.<\/p>\n\n\n\n<p>Ready to get started on your logo today? For free? Check out our online logo maker and be on your way to promoting your brand today!\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding says everything about your business. Some of the largest companies in the world have spent millions of dollars branding and rebranding their logos to connect with their customers and showcase their beliefs. Some brand logos are iconic, some rememberable, and others not so much. So what makes a logo stand out? What are the [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":3874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding the Psychology of Logo Colors in Leaflet Design<\/title>\n<meta name=\"description\" content=\"Looking to grab attention with your company marketing material? It&#039;s important to understand the psychology behind logo colors and how this influences consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onlinelogomaker.com\/blog\/understanding-the-psychology-of-logo-colors-in-leaflet-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding the Psychology of Logo Colors in Leaflet Design\" \/>\n<meta property=\"og:description\" content=\"Looking to grab attention with your company marketing material? It&#039;s important to understand the psychology behind logo colors and how this influences consumers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.onlinelogomaker.com\/blog\/understanding-the-psychology-of-logo-colors-in-leaflet-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Logo Maker&#039;s Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinelogomaker\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-27T20:29:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-27T20:29:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2019\/07\/load-image-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@logogenerator\" \/>\n<meta name=\"twitter:site\" content=\"@logogenerator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Logo Design Tips and Tricks\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"4 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\",\"name\":\"Online Logo Maker\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/onlinelogomaker\",\"https:\/\/www.instagram.com\/onlinelogomaker\/\",\"https:\/\/www.youtube.com\/channel\/UCQ9jGSx6qnAo6_hC290O5Pg\",\"https:\/\/www.pinterest.com\/onlinelogomaker\/\",\"https:\/\/twitter.com\/logogenerator\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2016\/12\/onlinelogomaker.png\",\"width\":1551,\"height\":199,\"caption\":\"Online Logo Maker\"},\"image\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#website\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/\",\"name\":\"Online Logo Maker&#039;s Blog\",\"description\":\"Your number #1 design blog is all about design, branding, freebies and trends!\",\"publisher\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.onlinelogomaker.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/understanding-the-psychology-of-logo-colors-in-leaflet-design\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2019\/07\/load-image-5.jpg\",\"width\":2000,\"height\":1333},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/understanding-the-psychology-of-logo-colors-in-leaflet-design\/#webpage\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/understanding-the-psychology-of-logo-colors-in-leaflet-design\/\",\"name\":\"Understanding the Psychology of Logo Colors in Leaflet Design\",\"isPartOf\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/understanding-the-psychology-of-logo-colors-in-leaflet-design\/#primaryimage\"},\"datePublished\":\"2019-07-27T20:29:24+00:00\",\"dateModified\":\"2019-07-27T20:29:26+00:00\",\"description\":\"Looking to grab attention with your company marketing material? It's important to understand the psychology behind logo colors and how this influences consumers.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.onlinelogomaker.com\/blog\/understanding-the-psychology-of-logo-colors-in-leaflet-design\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/understanding-the-psychology-of-logo-colors-in-leaflet-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/understanding-the-psychology-of-logo-colors-in-leaflet-design\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#\/schema\/person\/28cb4f414d5d505a876e7a296efb8735\"},\"headline\":\"Understanding the Psychology of Logo Colors in Leaflet Design\",\"datePublished\":\"2019-07-27T20:29:24+00:00\",\"dateModified\":\"2019-07-27T20:29:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/understanding-the-psychology-of-logo-colors-in-leaflet-design\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/understanding-the-psychology-of-logo-colors-in-leaflet-design\/#primaryimage\"},\"articleSection\":\"Logo Design\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#\/schema\/person\/28cb4f414d5d505a876e7a296efb8735\",\"name\":\"Logo Design Tips and Tricks\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7a9c6e455cad6bdda2fc9088755135d8?s=96&d=mm&r=g\",\"caption\":\"Logo Design Tips and Tricks\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/3873"}],"collection":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/comments?post=3873"}],"version-history":[{"count":1,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/3873\/revisions"}],"predecessor-version":[{"id":3875,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/3873\/revisions\/3875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/media\/3874"}],"wp:attachment":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/media?parent=3873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/categories?post=3873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/tags?post=3873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}