{"id":3952,"date":"2019-08-21T18:28:59","date_gmt":"2019-08-21T18:28:59","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3952"},"modified":"2019-08-21T18:29:01","modified_gmt":"2019-08-21T18:29:01","slug":"a-quick-guide-to-the-different-types-of-logos-and-how-to-use-them","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/a-quick-guide-to-the-different-types-of-logos-and-how-to-use-them\/","title":{"rendered":"A Quick Guide to the Different Types of Logos (And How to Use Them)"},"content":{"rendered":"\n

While some brands have spent hundreds of millions of dollars<\/a> on logos, other brands like Twitter have famously spent around $10 for theirs. When you\u2019re thinking about what types of logos are right for your brand, you have to start by knowing what all of the types are. Logotypes carry with them some meaning and requirements.<\/p>\n\n\n\n

Here are some of the most common types of logos that brands around the world are using.<\/p>\n\n\n\n

Monogram Logos<\/h2>\n\n\n\n

These are the logos that are based on the brand\u2019s name. They often entail a unique font put together in a unique way. Usually, companies create their own special fonts for these logos.<\/p>\n\n\n\n

Look at NASA, HBO, or CNN for this type of logo. These should be used when the name of the company or brand is much longer than you\u2019d want to have to repeat again and again. When the brand is better known by the acronym or monogram than the full title, more is invested in these logos than full names.<\/p>\n\n\n\n

Typography-based logo design relies on just a few letters. These logos are all about minimalism. They help to streamline your brand with a longer than usual name. Remembering the name National Aeronautics and Space Administration is a little more work than NASA.<\/p>\n\n\n\n

Wordmarks<\/h2>\n\n\n\n

While you might have a font for monogram logos, logotypes or wordmarks aren\u2019t focused on the acronym. They use the whole name of the company drawn out.<\/p>\n\n\n\n

CocaCola is one of the most famous as well as Disney. Lots of people try to play on these logos or to rip them off as satire. That\u2019s because they\u2019re so powerful and ubiquitous.<\/p>\n\n\n\n

A wordmark logo works when a brand has a name that\u2019s unique and easy to remember. Attractive words and things that sound good together really hit home the power of the logo and font.<\/p>\n\n\n\n

The point here is to capture the essence of the word or the brand.<\/p>\n\n\n\n

Symbols<\/h2>\n\n\n\n

In these cases, a simple shape or symbol is the main aspect of the logo. While some times the name of the brand is placed side by side with the logo, other times, the logo is a stand-in for the brand name.<\/p>\n\n\n\n

Think about the logos for Apple or Target. How often do you just see the logo and know exactly what brand is being depicted?<\/p>\n\n\n\n

Choosing a logo symbol means choosing an image to embody your brand. That\u2019s hard when you want to have a broad appeal. How do you showcase a broader meaning with a simple logo?<\/p>\n\n\n\n

That\u2019s why so many brands spend millions trying to reinvent their look. For some ideas, take the time to view more<\/a> options available.<\/p>\n\n\n\n

Going Abstract<\/h2>\n\n\n\n

Logos with pictures but no literal interpretation are common among some of the biggest brands in the world. The Nike logo is one of the famous and most ubiquitous of these types of logos. While it might mean something, the image itself is pretty abstract.<\/p>\n\n\n\n

Abstract logos still confine a business to a single pictorial representation, so make sure that you agree with the way that your brand is being depicted. Consider all of the negative consequences or the worse possible interpretations. While it\u2019s unlikely that your representation is going to mean the worst, it\u2019s important to explore the edges of interpretation.<\/p>\n\n\n\n

An abstract logo is great for conveying a brand\u2019s purpose symbolically. Look at the Nike logo again. It has freedom and movement all in one simple gesture.<\/p>\n\n\n\n

Mascot Logos<\/h2>\n\n\n\n

Can your brand handle a mascot? Depending on the types of products and services you\u2019re dealing with, it can be a blessing or a curse.<\/p>\n\n\n\n

Most of the time, you find them on brands that are more oriented toward kids and families. They\u2019re meant to be cartoonish, vibrant, and exciting. Creating something unique to represent your brand is the goal when you\u2019re choosing a mascot.<\/p>\n\n\n\n

The mascot that you choose is an ambassador of your brand. Food brands and sports teams are some of the most common brands using these types of logos. They are fun on t-shirts, hats, and all kinds of swag.<\/p>\n\n\n\n

When your goal is to create a positive and fun atmosphere related to your brand, these are the way to go.<\/p>\n\n\n\n

Letterforms<\/h2>\n\n\n\n

Letterforms take the minimalism of monogram logos to another level. They\u2019re also called letter logos. These brand marks have to be bold and beautiful, using powerful colors and memorable shapes. It\u2019s challenging to think of just one letter to represent your brand, but it\u2019s powerful when it works.<\/p>\n\n\n\n

These logos are great because they can be used as small images for the web and printed big and bold on billboards. A well-designed letter logo can invoke your brand no matter where they are.<\/p>\n\n\n\n

Design is everything when you\u2019re choosing just one letter. It needs to be strong and memorable and use a color that\u2019s bold and exciting. The letter needs to pop and be able to resonate when people see it.<\/p>\n\n\n\n

McDonald\u2019s has long been the leader in this type of logo but Yahoo! and Netflix have their own powerful and memorable versions.<\/p>\n\n\n\n

Different Types of Logos Bring Different Associations<\/h2>\n\n\n\n

As stated above, the types of logos available bring certain requirements from brands and designers alike. Using the wrong type could be presumptuous while another type could limit your brand\u2019s reach. It\u2019s all about knowing what you represent as a brand.<\/p>\n\n\n\n

When you\u2019re trying to design the perfect logo, consider using a logo maker tool to help support your efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"

While some brands have spent hundreds of millions of dollars on logos, other brands like Twitter have famously spent around $10 for theirs. When you\u2019re thinking about what types of logos are right for your brand, you have to start by knowing what all of the types are. Logotypes carry with them some meaning and […]<\/p>\n","protected":false},"author":99,"featured_media":3953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"\nTypes of Logos (And How to Use Them)<\/title>\n<meta name=\"description\" content=\"Every business needs to find the perfect logo to represent their brand. 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