{"id":3961,"date":"2019-08-25T18:00:30","date_gmt":"2019-08-25T18:00:30","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/?p=3961"},"modified":"2019-10-11T15:54:35","modified_gmt":"2019-10-11T15:54:35","slug":"logo-design-principles-how-to-create-a-remarkable-company-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/logo-design-principles-how-to-create-a-remarkable-company-logo\/","title":{"rendered":"Logo Design Principles: How to Create a Remarkable Company Logo"},"content":{"rendered":"\n

Did you know the hidden arrow<\/a> in the FedEx logo represents precision and speed?<\/p>\n\n\n\n

Are you looking to design your logo but not sure where to begin? Not to worry! In this guide, we\u2019ll go over design principles to use as you create your logo<\/a>.<\/p>\n\n\n\n

Want to learn more? Keep reading to find out.<\/p>\n\n\n\n

Keep It Simple<\/h2>\n\n\n\n

Take a moment to think of the most famous brands in the world. Did you think of McDonald\u2019s or Apple? Those two companies have a simple logo that\u2019s recognized around the globe.<\/p>\n\n\n\n

When working on your logo, go simple instead of complex. A simplistic logo is easy to print and can engage your audience instead of confusing them.<\/p>\n\n\n\n

Choose a Balanced Logo<\/h2>\n\n\n\n

A logo is an icon no matter if it\u2019s a graphic symbol or text.\u00a0When creating a logo, you want to maintain a sense of balance. Don\u2019t place elements together at random.\u00a0<\/p>\n\n\n\n

When thinking about the look, keep your audience, and services in mind. Pick a logo that has a balanced appearance reflecting your business.\u00a0<\/p>\n\n\n\n

Think About Symbols<\/h2>\n\n\n\n

Your logo doesn\u2019t have to describe what your business does. For example, most shoe manufacturers don\u2019t choose a shoe as their logo.<\/p>\n\n\n\n

Pick an icon that can still communicate your brand without using the company name. This way, you can use the icon as an image that stands alone on the packaging.<\/p>\n\n\n\n

If it\u2019s too obvious, a viewer won\u2019t experience the sense of discovery. Try not to go too abstract.<\/p>\n\n\n\n

Easy to Adapt<\/h2>\n\n\n\n

Your logo should work on a small business card or a massive billboard. Use it on a t-shirt, brochures, or stamps. A strong logo will look great with different colors or one color.<\/p>\n\n\n\n

When working on your logo, imagine how it will look on different marketing materials. This will help you make sure it\u2019s flexible and looks striking in various formats.<\/p>\n\n\n\n

Take Your Time Deciding on Colors<\/h2>\n\n\n\n

Before picking a color, think about what message you\u2019ll send to customers. Do the colors reinforce the mood you\u2019re trying to communicate? Blue can express loyalty, freshness, and trust. Green symbolizes cleanliness and nature.<\/p>\n\n\n\n

Think about what colors work well with white and black backgrounds. Don\u2019t include more than three colors in a logo. Too many colors will increase the cost when you have to print materials.<\/p>\n\n\n\n

Uniqueness Factor<\/h2>\n\n\n\n

Will your logo stand out from the competition? Keep working on your logo if you think it\u2019s too predictable or bland. You don\u2019t want it to become invisible to your audience. Avoid typical cliches like pinwheels and clip art.<\/p>\n\n\n\n

Research your competition. If your business is a PayStubCreator<\/a>, research the industry and watch for patterns. Avoid mimicking those logos and create something that stands out.<\/p>\n\n\n\n

Logo Design Principles<\/h2>\n\n\n\n

We hope you found this guide on creating a memorable logo helpful. With these logo design principles, brainstorm your company\u2019s future logo.\u00a0<\/p>\n\n\n\n

Don\u2019t forget to bookmark our site. This way, you won\u2019t miss out on any of our resources.<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know the hidden arrow in the FedEx logo represents precision and speed? Are you looking to design your logo but not sure where to begin? Not to worry! In this guide, we\u2019ll go over design principles to use as you create your logo. Want to learn more? Keep reading to find out. Keep […]<\/p>\n","protected":false},"author":99,"featured_media":3962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"\nLogo Design Principles: How to Create a Remarkable Company Logo<\/title>\n<meta name=\"description\" content=\"You'll use your logo on everything from business cards to paycheck stubs, so make it a good one. 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