{"id":3971,"date":"2019-08-26T19:15:06","date_gmt":"2019-08-26T19:15:06","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/10-genius-tips-for-creating-a-professional-law-firm-logo"},"modified":"2019-08-30T13:57:33","modified_gmt":"2019-08-30T13:57:33","slug":"10-genius-tips-for-creating-a-professional-law-firm-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/10-genius-tips-for-creating-a-professional-law-firm-logo\/","title":{"rendered":"10 Genius Tips for Creating a Professional Law Firm Logo"},"content":{"rendered":"\n

According to the American Bar Association<\/a>, there are\u00a01,352,027 lawyers in the U.S. as of 2019. Without a distinctive brand, your law firm could end up fading into the crowd. So how do you stand out?<\/p>\n

To build your brand, you need to start with a professional law firm logo.<\/p>\n

A strong, unique logo can represent your entire law firm. You won\u2019t just stand out. Potential clients will even begin to recognize your firm on-sight.<\/p>\n

Here are 10 genius tips to help you get started. With these tips, you can create a professional logo that stands out from all the rest.\u00a0<\/p>\n

1. Know Your Niche<\/h2>\n

No two law firms are exactly alike. Your distinct expertise can help you stand out and attract a specific set of clients.<\/p>\n

Before you start designing your law firm logo, consider your audience. Think about them in terms of likes, dislikes, needs, and demographics. These details can tell you a lot about how to appeal to your clients.<\/p>\n

Your firm\u2019s specialty can help you break apart from the pack, too.<\/p>\n

Does your firm focus on environmental law, or perhaps car accidents? Firms that specialize in these areas would use different imagery than maritime attorneys<\/a>. Knowing your niche can help you find the right imagery for your logo.\u00a0<\/p>\n

The\u00a0goal of good logo design is to tell people who you are and what you do with the right imagery. Recognizing your niche in\u00a0the design can help clients recognize it, too.<\/p>\n

2. Keep It Simple<\/h2>\n

If you want a memorable logo, keep it simple. There are other ways to stand out as a law firm without a messy, complicated logo. After all, a complicated logo is more difficult to remember.\u00a0<\/p>\n

You shouldn\u2019t make it so simple that it looks like all the rest, though.\u00a0<\/p>\n

Instead of choosing overused imagery, try art that keeps it simple but leaves an impression.<\/p>\n

A simple logo also improves its functionality, which we\u2019ll get to below.<\/p>\n

3. Consider Color<\/h2>\n

According to this research<\/a>, color can improve brand recognition by up to 80%.<\/p>\n

When choosing your brand\u2019s color scheme, keep color psychology in mind.<\/p>\n

For example, we associate the color yellow with energy, red with passion, and green with growth. Different shades of these colors, however, can also change the meaning. If you choose blue, light blue conveys calmness, which darker blues conveys intelligence.<\/p>\n

Try to choose three\u00a0main colors for your law firm logo. That way, you can create various versions of your logo based on the use.<\/p>\n

What if you create shirts with different colors or want to use a white banner instead of a white one? Creating versions of your logo with different color schemes can help make your logo easier to use.<\/p>\n

4. Don\u2019t Forget Function<\/h2>\n

Speaking of banners, shirts, and other marketing materials, your logo needs to work for multiple functions.\u00a0<\/p>\n

For example, you\u2019ll want your logo to display\u00a0on your website and social media. If you have a responsive website, your logo will change sizes depending on the browser window\u2019s size.<\/p>\n

Meanwhile, your logo will need to expand for much larger sizes if you\u2019re using it for a billboard.<\/p>\n

In other words, your logo needs to work whether it\u2019s getting bigger or smaller. Make sure you save your law firm logo in the proper file sizes to make resizing easier.<\/p>\n

5. Select a Firm Font<\/h2>\n

Your font can help you stand out just as much as the imagery and color scheme can.<\/p>\n

First and foremost, the font should be easy to read. Otherwise, how will people know who you are? Choose a font that\u2019s clean, but feel free to look beyond the standard fonts.<\/p>\n

Avoid cursive or script fonts, which don\u2019t work well for law logos.\u00a0<\/p>\n

You can choose traditional, modern, or somewhere in between. The font you choose depends on your law firm\u2019s brand and the message you\u2019re trying to convey.<\/p>\n

6. Check out the Competition<\/h2>\n

If you\u2019re trying to stand out from the crowd, you need to know what that crowd looks like, first.\u00a0<\/p>\n

Go ahead and research the competition. What are they doing to stand out? What message does their logo convey?<\/p>\n

Ask yourself what you like and don\u2019t like about their logos. Researching the competition can help you determine what approach you want to take for your own logo.\u00a0<\/p>\n

7. Focus on Your Name<\/h2>\n

Most law firms build their reputation on their firm\u2019s name. Since the name is the focal point of the logo design, find a way to bring it into the spotlight.<\/p>\n

Take a look at where the name is located in the logo design. Is it overshadowed by the imagery?<\/p>\n

What about the font and size? Play around with your law firm\u2019s logo until you find the right combination.<\/p>\n

8. Hire a Professional<\/h2>\n

A professional designer can help you avoid basic mistakes. They also know the latest design trends. With their help, your logo will look good and appeal to your target audience.\u00a0<\/p>\n

Hiring a professional who has worked with law firms in the past can give you some insight, too.<\/p>\n

9. Keep It Up-To-Date<\/h2>\n

The latest trends in graphic design change all the time. If you want your logo to stand out from the crowd, it\u2019s going to need an update from time to time.\u00a0<\/p>\n

You don\u2019t have to scrap your entire logo and start over.<\/p>\n

Instead, you can make small changes to make sure your firm still looks fresh and relevant.\u00a0<\/p>\n

10. Make It Unique\u00a0<\/h2>\n

Your law firm is already unique, but why?<\/p>\n

Pinpoint your unique value\u2014what you offer that no other firm can. While you\u2019re at it, consider your company mission. Since they\u2019re both unique to your company, capturing your value and mission in your logo will make the design unique, too.<\/p>\n

Looking Good: 10 Tips for a Professional Law Firm Logo<\/h2>\n

Look good, feel good, and stand out from the crowd. Using these 10 tips, you can create a professional law firm logo to help you attract new clients. With these tips, you\u2019ll outshine the competition in no time!<\/p>\n

Check out our online logo maker today to get started with your own logo!<\/p>\n","protected":false},"excerpt":{"rendered":"

According to the American Bar Association, there are\u00a01,352,027 lawyers in the U.S. as of 2019. Without a distinctive brand, your law firm could end up fading into the crowd. So how do you stand out? To build your brand, you need to start with a professional law firm logo. A strong, unique logo can represent […]<\/p>\n","protected":false},"author":99,"featured_media":3972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1487],"tags":[],"yoast_head":"\n10 Genius Tips for Creating a Professional Law Firm Logo • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"According to the American Bar Association, there are\u00a01,352,027 lawyers in the U.S. as of 2019. 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