{"id":3973,"date":"2019-08-26T22:00:03","date_gmt":"2019-08-26T22:00:03","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/make-it-tasty-the-top-tips-for-creating-a-food-logo"},"modified":"2019-08-26T22:00:03","modified_gmt":"2019-08-26T22:00:03","slug":"make-it-tasty-the-top-tips-for-creating-a-food-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/make-it-tasty-the-top-tips-for-creating-a-food-logo\/","title":{"rendered":"Make it Tasty: The Top Tips for Creating a Food Logo"},"content":{"rendered":"\n

The food retail industry is projected to rake in a staggering 5.75 trillion dollars<\/a> this year. As global populations continue to balloon, that number will keep trending upwards.<\/p>\n

All of that opportunity in the food niche has inspired many entrepreneurs to enter the fray by opening restaurants, creating private-label goods for grocery store distribution and more.<\/p>\n

Whether you\u2019re in that camp of new \u201cfood-preneurs\u201d or you\u2019ve been in the game for a while, you\u2019re going to need a strong logo to make an impact in a market that\u2019s becoming increasingly crowded. Our write-up below shares some tips that can help you craft a food logo that your customers will find mouth-watering!<\/p>\n

1. Incorporate Your Signature Item<\/h2>\n

Does your food brand have a signature item? If it does, making that item a focal point of your logo\u2019s design is a great idea.<\/p>\n

In a perfect world, your logo will communicate with customers in an instant who you are<\/em> and what you do<\/em>. If you\u2019re a food brand that sells burgers, having a burger in your logo immediately achieves those ends.<\/p>\n

To be clear, logos don\u2019t need to be that obvious for your brand to be successful. Look no further than an apple being \u201cApple\u2019s\u201d logo for their computer products. We will say though that clarity is usually the best foundation to build your logo on.<\/p>\n

2. Think About What Makes Your Brand Special<\/h2>\n

Maybe having a burger as the logo for your burger brand is too obvious for your taste and you\u2019re looking to do something that\u2019s more unique. We think that\u2019s a great idea!<\/p>\n

That aspiration begs the question: What makes you unique?<\/p>\n

Are your burgers vegan? Are your salads constructed from veggies that were sourced from fair-trade farmers?<\/p>\n

If there\u2019s something special about your food brand that people would be hard-pressed to find elsewhere, featuring that unique tidbit in your design can help your logo pop.<\/p>\n

3. Color Means a Lot to Food Logos<\/h2>\n

Color can have a psychological effect on humans. As a food retailer, what\u2019s the psychological effect that you\u2019d like to have on prospective customers that see your logo?<\/p>\n

If making money is important to you, hunger should be at the top of your list.<\/p>\n

To that end, make sure that the colors you use in your logo are appetizing. Brown and green aren\u2019t going to make people want to eat. Yellow and red, on the other hand, can really work in your favor<\/a>.<\/p>\n

4. Don\u2019t Think About Color Until You Love Your Logo in Black & White<\/h2>\n

Yes. Color is essential when it comes to effective food logo design. The problem is that people get so fixated on color when they\u2019re conceptualizing their logo that they forget to spend enough time ensuring that their logo\u2019s base is excellent.<\/p>\n

The base of your logo (its black and white sketch) should be visually appealing and communicative. Once you can confirm that it\u2019s both of those things, you can start using color to plus it out.<\/p>\n

If you lead your logo\u2019s design with color and not with a strong art foundation, your logo is going to be mediocre.<\/p>\n

5. Have a Look at Your Competition<\/h2>\n

There are thousands of players in the food space that are wildly successful. All of them have logos. Take a look at the big players in your food niche to see if you can find commonalities in the logos that they use.<\/p>\n

What do those companies do that you like? What can you do differently to stand out?<\/p>\n

A little bit of competitive research can go a long way when it comes to avoiding mistakes and increasing your odds of stumbling onto a great idea.<\/p>\n

6. Think About Versatility<\/h2>\n

Your food logo is going to be present in almost every piece of marketing collateral that you present to the world. Does it have the versatility that it needs to look great in all of those places?<\/p>\n

For example, a giant hotdog might look great on a rectangular billboard. How would it look in a square Instagram post though?<\/p>\n

What about when you get into food packaging design<\/a>? Will your logo look great on a food box\/bag?<\/p>\n

Think hard about how your logo will be leveraged over the lifespan of your business. Choose a final design that you predict will be easy to work with.<\/p>\n

7. Consult With Your Customers<\/h2>\n

Your company and all of its branding pieces exist for one purpose: to sell things to your customers. Therefore, it stands to reason that you should source feedback from your customers to make sure that your logo is having the effect that you want it to have.<\/p>\n

If you already have a customer base, create a few logo designs and ask for their feedback. Figure out which design they like best and leverage their suggestions to make that design even better.<\/p>\n

Don\u2019t have a customer base yet? No problem!<\/p>\n

Figure out who your target customer is, put together a focus group and get that group\u2019s feedback on your designs.<\/p>\n

Getting feedback from the group that matters most to your company\u2019s success is an excellent way to help refine your design quickly and come away with a final food logo that really works.<\/p>\n

Finishing Up Our Tasty Food Logo Tips<\/h2>\n

Creating a good food logo isn\u2019t dissimilar to creating a great logo for any kind of business. There are though, a few special considerations that coincide with food that are worth leaning on to make your logo truly mouthwatering!<\/p>\n

We hope that our tips have helped you move closer to your ultimate logo and we invite you to use our free logo making tools if you\u2019d like to start drafting up some designs!<\/p>\n","protected":false},"excerpt":{"rendered":"

The food retail industry is projected to rake in a staggering 5.75 trillion dollars this year. As global populations continue to balloon, that number will keep trending upwards. All of that opportunity in the food niche has inspired many entrepreneurs to enter the fray by opening restaurants, creating private-label goods for grocery store distribution and […]<\/p>\n","protected":false},"author":99,"featured_media":3974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"\nMake it Tasty: The Top Tips for Creating a Food Logo • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"The food retail industry is projected to rake in a staggering 5.75 trillion dollars this year. 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