{"id":4002,"date":"2019-09-17T12:55:02","date_gmt":"2019-09-17T12:55:02","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/brand-awareness-taking-a-look-at-the-importance-of-having-a-great-company-logo"},"modified":"2019-09-20T15:15:33","modified_gmt":"2019-09-20T15:15:33","slug":"brand-awareness-taking-a-look-at-the-importance-of-having-a-great-company-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/brand-awareness-taking-a-look-at-the-importance-of-having-a-great-company-logo\/","title":{"rendered":"Brand Awareness: Taking a Look at the Importance of Having a Great Company Logo"},"content":{"rendered":"\n

When you start a small business, your to-do list is a mile long. It\u2019s easy to push things like designing a company logo to the back burner \u2014 but you\u2019d be making a huge mistake.<\/p>\n

There are tons of reasons that you need to start strong with a recognizable logo. You need your brand to have a big impact right out of the gate.<\/p>\n

Design, color, font all play a big role in how you\u2019re perceived and what kind of business you attract. For example, almost 100%<\/a> of customers make a snap decision based on product color alone.<\/p>\n

Learn why and how you need to build a business logo that pops right now \u2014 keep reading!<\/p>\n

Your Company Logo Is You<\/h2>\n

You know that saying \u201ca picture is worth a thousand words\u201d? That\u2019s what a logo is all about.<\/p>\n

Your logo is all you. When your potential customer spots your mark, they associate it with your values, quality, and service.<\/p>\n

Sets You Apart<\/h2>\n

Did you know the simple Nike swoosh is the most recognized logo<\/a> in the world? It goes to show that you don\u2019t have to be flashy to distinguish yourself.<\/p>\n

Build a logo for your brand that people will remember, one that stands out among the competition.<\/p>\n

Fosters Loyalty<\/h2>\n

You don\u2019t just want to close a sale, you want to build a relationship. Having a strong logo is all about that post-funnel customer care.<\/p>\n

Happy customers are loyal customers. Help them find you and promote you with a memorable logo.<\/p>\n

Logo Design Defines Your Values<\/h2>\n

When you\u2019re designing your company logo, you get to know yourself really well. You have to ask yourself a lot of questions and do a deep dive on your brand.<\/p>\n

Don\u2019t just slap together random images. Think about what you stand for and who your customers are.<\/p>\n

Even if you\u2019re not creative, you can come up with a few images that you feel represent who you are. You can even use guides, like this template<\/a>, to help put together the right look.<\/p>\n

Use Your Logo to Inspire<\/h2>\n

A strong company deserves a strong logo. Once you figure out what look you\u2019re going for, stand behind it.<\/p>\n

Knowing your brand and having a symbol that represents all that you stand for is key to inspire others. Your employees will feel pride and investors will understand your mission and goals.<\/p>\n

Makes Branding Easy<\/h2>\n

Having a great logo makes it easy to brand your business. You don\u2019t have to work too hard to convey who you are.<\/p>\n

Put that logo on tons of merchandise and give it out. Get your brand out into the world and in front of potential customers.<\/p>\n

Mark Your Business With an Inspiring Logo<\/h2>\n

There are plenty more reasons why you should make designing a killer company logo a top priority. These should be enough to get you started.<\/p>\n

We know you\u2019re now convinced that an amazing logo can take your brand from good to great. If you want to get more ideas, check out our articles on logo inspiration!<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

When you start a small business, your to-do list is a mile long. It\u2019s easy to push things like designing a company logo to the back burner \u2014 but you\u2019d be making a huge mistake. There are tons of reasons that you need to start strong with a recognizable logo. You need your brand to […]<\/p>\n","protected":false},"author":99,"featured_media":4003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1361,1607],"tags":[],"yoast_head":"\nBrand Awareness: Taking a Look at the Importance of Having a Great Company Logo • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"When you start a small business, your to-do list is a mile long. 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