{"id":4050,"date":"2019-10-21T09:50:15","date_gmt":"2019-10-21T09:50:15","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/facebook-fail-the-dos-and-donts-of-building-the-best-facebook-ads"},"modified":"2019-11-01T18:52:15","modified_gmt":"2019-11-01T18:52:15","slug":"facebook-fail-the-dos-and-donts-of-building-the-best-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/facebook-fail-the-dos-and-donts-of-building-the-best-facebook-ads\/","title":{"rendered":"Facebook Fail: The Dos and Don’ts of Building the Best Facebook Ads"},"content":{"rendered":"\n

Did you know that Facebook\u00a0continues to be the most cost-effective advertising investment you\u00a0can make?<\/p>\n

It is cheaper than almost every\u00a0other source of\u00a0advertising.<\/p>\n

Plus, the targeting options are more precise than the rest.<\/p>\n

But just as with every other form of advertising, there are certain dos and don\u2019ts with which you should familiarize yourself before taking this smart step.<\/p>\n

The Dos and Don\u2019ts for Better Facebook Ads<\/h2>\n

Nothing challenges your credibility\u00a0quite like a shoddy ad.<\/p>\n

Obviously, you want to drive traffic to your site and not away.<\/p>\n

So when you\u2019re developing your Facebook ad, keep in mind a few simple actions to take (and NOT to take):<\/p>\n

DO Include a Clear Call-to-Action<\/strong><\/h2>\n

What is the purpose of your message? And what do you want your audience to do?<\/p>\n

You need to know the answers to these two questions if you\u2019re going to develop a concise\u00a0call-to-action.<\/p>\n

Furthermore, be sure that the overall concept and message of your ad is developed with your audience in mind. You should have a clear understanding of who your target audience is so your\u00a0call-to-action\u00a0will be desirable and relatable to them.<\/p>\n

Otherwise, you probably won\u2019t get many clicks.<\/p>\n

DO Proofread, Then Proofread Again\u00a0<\/strong><\/h2>\n

One set of eyes is never enough.<\/p>\n

In fact, when it comes to proofreading, there can really never be too many cooks in the kitchen.<\/p>\n

Your Facebook audience consists of hundreds, if not thousands or even millions, of viewers.\u00a0So it\u2019s absolutely\u00a0crucial<\/a> that you check your ad for\u00a0typos, proper capitalization, grammatical\/punctuation errors, and any other\u00a0mistakes.<\/p>\n

So it\u2019s clear that incorporating a clear CTA and proofreading are two relatively basic actions to take to build the foundation of your Facebook ad.<\/p>\n

But what are a couple of things you should avoid?<\/p>\n

DO NOT Overstuff with Info<\/strong><\/h2>\n

You don\u2019t have the luxury of your viewer\u2019s time.<\/p>\n

Your Facebook ad\u2019s message and call-to-action\u00a0must be simple enough for a viewer to comprehend within seconds. You need to put it right out there.<\/p>\n

Keep it simple. Be sure that your headline includes the name of your business and what you\u2019re offering.\u00a0Then any accompanying message needs to be consistent with your headline.<\/p>\n

And don\u2019t forget to add an image.\u00a0Speaking of which\u2026<\/p>\n

DO NOT Grab Just Any Image<\/strong><\/h2>\n

It should go without saying that your\u00a0image must be relevant. But make it a point to select images that will catch the viewer\u2019s eye too. Remember, you only have seconds to work with here.<\/p>\n

Find a way to incorporate your brand through colors, or by cleverly integrating your logo.<\/p>\n

Having the perfect image is also really helpful if you\u2019re planning to use Facebook dynamic ads<\/a> \u2013\u00a0\u00a0which are targeted Facebook ads that show one or more of your relevant products to people who have visited your website.<\/p>\n

And finally,\u00a0when it comes to choosing your ad\u2019s image, you want something clear and with high resolution. There should also be no more than 20% text.<\/p>\n

Boost Your Sales<\/h2>\n

We hope that this article about the dos and don\u2019ts of Facebook ads helps you on your journey toward generating more revenue.<\/p>\n

And for more inspiring articles about all things marketing, keep checking back with our regularly updated blog!<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that Facebook\u00a0continues to be the most cost-effective advertising investment you\u00a0can make? It is cheaper than almost every\u00a0other source of\u00a0advertising. Plus, the targeting options are more precise than the rest. But just as with every other form of advertising, there are certain dos and don\u2019ts with which you should familiarize yourself before taking […]<\/p>\n","protected":false},"author":99,"featured_media":4051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1427],"tags":[],"yoast_head":"\nThe Dos and Don'ts of Building Facebook Ads • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Facebook\u00a0continues to be the most cost-effective advertising investment you\u00a0can make, but be sure to check out these tips for building great Facebook ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onlinelogomaker.com\/blog\/facebook-fail-the-dos-and-donts-of-building-the-best-facebook-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Dos and Don'ts of Building Facebook Ads • Online Logo Maker's Blog\" \/>\n<meta property=\"og:description\" content=\"Facebook\u00a0continues to be the most cost-effective advertising investment you\u00a0can make, but be sure to check out these tips for building great Facebook ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.onlinelogomaker.com\/blog\/facebook-fail-the-dos-and-donts-of-building-the-best-facebook-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Logo Maker's Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinelogomaker\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-21T09:50:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-01T18:52:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2019\/10\/e63fa932b4705f4526e4a3f7f26255bb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@logogenerator\" \/>\n<meta name=\"twitter:site\" content=\"@logogenerator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Logo Design Tips and Tricks\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\",\"name\":\"Online Logo Maker\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/onlinelogomaker\",\"https:\/\/www.instagram.com\/onlinelogomaker\/\",\"https:\/\/www.youtube.com\/channel\/UCQ9jGSx6qnAo6_hC290O5Pg\",\"https:\/\/www.pinterest.com\/onlinelogomaker\/\",\"https:\/\/twitter.com\/logogenerator\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2016\/12\/onlinelogomaker.png\",\"width\":1551,\"height\":199,\"caption\":\"Online Logo Maker\"},\"image\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#website\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/\",\"name\":\"Online Logo Maker's Blog\",\"description\":\"Your number #1 design blog is all about design, branding, freebies and trends!\",\"publisher\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.onlinelogomaker.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/facebook-fail-the-dos-and-donts-of-building-the-best-facebook-ads\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2019\/10\/e63fa932b4705f4526e4a3f7f26255bb.jpg\",\"width\":940,\"height\":627,\"caption\":\"person on Facebook on laptop\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/facebook-fail-the-dos-and-donts-of-building-the-best-facebook-ads\/#webpage\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/facebook-fail-the-dos-and-donts-of-building-the-best-facebook-ads\/\",\"name\":\"The Dos and Don'ts of Building Facebook Ads • Online Logo Maker's Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/facebook-fail-the-dos-and-donts-of-building-the-best-facebook-ads\/#primaryimage\"},\"datePublished\":\"2019-10-21T09:50:15+00:00\",\"dateModified\":\"2019-11-01T18:52:15+00:00\",\"description\":\"Facebook\\u00a0continues to be the most cost-effective advertising investment you\\u00a0can make, but be sure to check out these tips for building great Facebook ads.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.onlinelogomaker.com\/blog\/facebook-fail-the-dos-and-donts-of-building-the-best-facebook-ads\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/facebook-fail-the-dos-and-donts-of-building-the-best-facebook-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/facebook-fail-the-dos-and-donts-of-building-the-best-facebook-ads\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#\/schema\/person\/28cb4f414d5d505a876e7a296efb8735\"},\"headline\":\"Facebook Fail: The Dos and Don’ts of Building the Best Facebook Ads\",\"datePublished\":\"2019-10-21T09:50:15+00:00\",\"dateModified\":\"2019-11-01T18:52:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/facebook-fail-the-dos-and-donts-of-building-the-best-facebook-ads\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/facebook-fail-the-dos-and-donts-of-building-the-best-facebook-ads\/#primaryimage\"},\"articleSection\":\"Marketing and Promotion\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#\/schema\/person\/28cb4f414d5d505a876e7a296efb8735\",\"name\":\"Logo Design Tips and Tricks\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7a9c6e455cad6bdda2fc9088755135d8?s=96&d=mm&r=g\",\"caption\":\"Logo Design Tips and Tricks\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/4050"}],"collection":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/comments?post=4050"}],"version-history":[{"count":1,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/4050\/revisions"}],"predecessor-version":[{"id":4058,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/4050\/revisions\/4058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/media\/4051"}],"wp:attachment":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/media?parent=4050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/categories?post=4050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/tags?post=4050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}