{"id":4065,"date":"2019-11-03T19:35:09","date_gmt":"2019-11-03T19:35:09","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-for-selecting-the-right-product-packaging"},"modified":"2025-06-23T18:30:13","modified_gmt":"2025-06-23T18:30:13","slug":"5-tips-for-selecting-the-right-product-packaging","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-for-selecting-the-right-product-packaging\/","title":{"rendered":"5 Tips For Selecting The Right Product Packaging"},"content":{"rendered":"\n<p>You\u2019ve spent thousands of dollars developing your product. Wouldn\u2019t it be a shame to ruin its chances by choosing the wrong packaging?<\/p>\n<p>We explore the basics of product packaging.<\/p>\n<h2><strong>Things to Consider for Product Packaging<\/strong><\/h2>\n<p>When you\u2019re deciding <a href=\"https:\/\/www.shopify.com\/retail\/how-to-design-great-product-packaging-for-retail\" rel=\"nofollow\">how to package products<\/a>, you\u2019ll need to consider several things. Everything from size to budget and how the product will be shipped matters.<\/p>\n<p>Let\u2019s look at 5 different factors.<\/p>\n<h3><strong>1. Budget<\/strong><\/h3>\n<p>Packaging for products can get expensive, so it\u2019s important to determine a budget. Knowing how much you can spend will dictate the type of materials you use, as well as the design.<\/p>\n<h3><strong>2. Cost of Packaging<\/strong><\/h3>\n<p>You need to determine how much you plan to charge when packaging products.\u00a0You will need to consider your customers and calculate how much you think they will spend.<\/p>\n<h3><strong>3. Packaging Materials<\/strong><\/h3>\n<p>There are many different kinds of materials for packaging. Here are some common types of materials.<\/p>\n<p><strong>Paperboard<\/strong> \u2013 Coated white chipboard for folding cartons, trays and sleeves. Lightweight and suitable for food, dairy, pharmaceuticals, hardware items, and retail products.<\/p>\n<p><strong>Corrugated<\/strong> \u2013 Paperboard with fluted medium-stock paper laminated to it. Suitable for produce, fragile items, heavy items, subscription boxes, shipping boxes, and e-commerce packages.<\/p>\n<p><strong>Carded Packaging<\/strong> \u2013 You will find many options for produce, fragile items or for items that will be hanging on a display.<\/p>\n<ul>\n<li>\n<strong>Blister packs<\/strong> \u2013 Pre-formed plastic packaging, which is used for consumer goods, perishables and pharmaceuticals.<\/li>\n<li>\n<strong>Clamshells<\/strong> \u2013 Packaging that is made from two identical \u201cshells\u201d connected by a hinge.<\/li>\n<li>\n<strong>Skin packs<\/strong> \u2013 The product is placed on a corrugated piece of cardboard. A see-through plastic sheet is then placed on top.<\/li>\n<\/ul>\n<p><strong>Shrink Films<\/strong> \u2013 Flexible, lightweight materials that work well when using printed designs.<\/p>\n<p><strong>Natural Fibers<\/strong> \u2013 Natural fibers give your product a cool \u201cearthy\u201d vibe, which may fit well with your brand and company values.<\/p>\n<p><strong>Seamless Tins<\/strong> \u2013 Packaging such as <a href=\"https:\/\/atlanticcan.com\/tin-containers\/seamless-tins\/\" rel=\"nofollow\">candle tins<\/a>\u00a0are perfect for shipping a wide range of products. Along with candles, you can ship lip balm, herbs, salves, and waxes.<\/p>\n<h3><strong>4. Packaging Design and Branding<\/strong><\/h3>\n<p>Your company has a brand or message you want to send. Packaging products play a role in branding your items, too.<\/p>\n<p>You must determine your target audience. In other words, who is most likely to buy your product? Decide what will appeal most to that audience. The design of a product geared toward tween girls will be quite different than a product for seniors.<\/p>\n<p>The colors, shapes, graphics, logos, and images of the packaging should all work to attract your audience.<\/p>\n<p><strong>And don\u2019t forget the barcode.<\/strong><br>\nA well-designed package isn\u2019t complete without a scannable barcode. Barcodes are essential for selling through retailers and marketplaces like Amazon, and they make your product look professional and retail-ready. You can\u00a0<a class=\"c-link\" href=\"https:\/\/barcodes.pro\/buy-barcodes\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/barcodes.pro\/buy-barcodes\" data-sk=\"tooltip_parent\">buy barcodes<\/a>\u00a0online in UPC or EAN formats, and get both the number and ready-to-print images to include directly in your packaging design.<\/p>\n<h3><strong>5. Transportation and Shipping<\/strong><\/h3>\n<p>Lastly, you need to consider how your products will be transported. Whether you put them on a truck or a plane, or if you deliver them yourself, the design must be functional and allow for easy shipment.<\/p>\n<p>You also want to make sure the packing is durable so your products don\u2019t get destroyed while they\u2019re being shipped.<\/p>\n<h2><strong>Packaging Makes the Product<\/strong><\/h2>\n<p>A picture is worth a thousand words. So is product packaging. Use this handy guide to help you choose the right packaging so your products will be a complete success.<\/p>\n<p>If you need more information about branding, marketing, and logo design, be sure to check out our resources and services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve spent thousands of dollars developing your product. Wouldn\u2019t it be a shame to ruin its chances by choosing the wrong packaging? We explore the basics of product packaging. Things to Consider for Product Packaging When you\u2019re deciding how to package products, you\u2019ll need to consider several things. Everything from size to budget and how [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":4066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1202],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips For Great Product Packaging &bull; Online Logo Maker&#039;s Blog<\/title>\n<meta name=\"description\" content=\"When you\u2019re deciding how to package products, you\u2019ll need to consider everything from size to budget and how the product will be shipped.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onlinelogomaker.com\/blog\/5-tips-for-selecting-the-right-product-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips For Great Product Packaging &bull; 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