{"id":4070,"date":"2019-11-19T10:46:44","date_gmt":"2019-11-19T10:46:44","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/the-psychology-of-design-choosing-the-best-colors-for-a-logo"},"modified":"2020-01-28T18:17:07","modified_gmt":"2020-01-28T18:17:07","slug":"the-psychology-of-design-choosing-the-best-colors-for-a-logo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/the-psychology-of-design-choosing-the-best-colors-for-a-logo\/","title":{"rendered":"The Psychology of Design: Choosing the Best Colors for a Logo"},"content":{"rendered":"\n

Did you know that 85% of consumers<\/a> buy from a certain brand because of the colors used in their marketing materials?<\/p>\n

So, if you were thinking of using your favorite color for your logo, think again, as that might not be the best strategy.<\/p>\n

Keep reading as we go through the meaning of some of the most commonly used colors in marketing and other tips that\u2019ll be useful for creating your logo. By the end, you\u2019ll have all the tools you need to pick the\u00a0best colors for a logo!<\/p>\n

1. Blue<\/h2>\n

Blue invokes calmness and confidence. It makes the brand look intelligent, safe and trustworthy. If you want your logo to look professional as can be, this is your color.<\/p>\n

Popular for<\/strong>: IT and healthcare<\/p>\n

Not so popular for<\/strong>: Food and\u00a0fashion<\/p>\n

2. Red<\/h2>\n

We all know that red is the color of passion and seduction. This color is often used by marketers because it creates a sense of urgency in the consumer, which many times leads to sales.<\/p>\n

Popular for<\/strong>: Sports and food<\/p>\n

Not so popular for<\/strong>: Transportation services and baby products<\/p>\n

3. Green<\/h2>\n

As environmental awareness grows, so does the usage of green by brands. This color represents nature, peace, and freshness, and it\u2019s definitely the one to choose if you want to create an eco-friendly brand.<\/p>\n

Popular for<\/strong>: Health brands and energy<\/p>\n

Not so popular for<\/strong>: Car brands and fashion<\/p>\n

4. Orange<\/h2>\n

If you want your brand to have a friendly image, you should make orange your logo\u2019s main color. It symbolizes energy and boldness, and it\u2019s the ideal one if you want to appeal to young people.<\/p>\n

Popular for<\/strong>: Food and entertainment<\/p>\n

Not so popular for<\/strong>: Finance and fashion<\/p>\n

6.\u00a0Yellow<\/h2>\n

Finally, yellow is a very optimistic color, so it\u2019s the way to go if you want to create a joyful, warm image of your brand. This color is also very celebratory and action-oriented.<\/p>\n

Popular for<\/strong>: Entertainment and food<\/p>\n

Not so popular\u00a0for<\/strong>: IT and fashion<\/p>\n

Choosing the Best Colors for a Logo: Two Extra Tips<\/h2>\n

As you can see, there are entire definitions behind each color, and that\u2019s something you can\u2019t ignore when designing a logo. But there are other tips you can use in the process:<\/p>\n

    \n
  • Don\u2019t stick to one color<\/strong><\/li>\n<\/ul>\n

    Choosing a palette will give you a lot more freedom when creating other visual pieces. If you\u2019re not sure what other tones go with your main one, simply generate a color palette from images\u00a0that are connected to your brand.<\/p>\n

      \n
    • Experiment, experiment, experiment<\/strong><\/li>\n<\/ul>\n

      Even if the first logo you come up with looks good, try it out in other colors. This way you can also show your different creations to other people and ask for their opinion. Remember,\u00a0many heads think better than one!<\/p>\n

        \n
      • Keep it balanced<\/strong><\/li>\n<\/ul>\n

        Too many strong colors and your logo will be overwhelming. Too many neutral ones and no one will notice it. The secret is in finding a balance between the two.<\/p>\n

        So, What Color Will It Be?<\/h2>\n

        Don\u2019t worry \u2013 you don\u2019t have to make the decision right away. But now you are well-equipped to choose the best colors for a logo, so get thinking!<\/p>\n

        If you\u2019d like to read more articles\u00a0on how to create the perfect logo, make sure to keep exploring our blog.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Did you know that 85% of consumers buy from a certain brand because of the colors used in their marketing materials? So, if you were thinking of using your favorite color for your logo, think again, as that might not be the best strategy. Keep reading as we go through the meaning of some of […]<\/p>\n","protected":false},"author":99,"featured_media":4071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"\nChoosing the Best Colors for a Logo • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Here we go through the meaning of some of the most commonly used colors in marketing and other tips to pick the\u00a0best colors for a logo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onlinelogomaker.com\/blog\/the-psychology-of-design-choosing-the-best-colors-for-a-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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