{"id":4152,"date":"2020-04-01T16:20:04","date_gmt":"2020-04-01T16:20:04","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/making-your-brand-4-logo-design-basics-to-know"},"modified":"2020-04-01T16:20:04","modified_gmt":"2020-04-01T16:20:04","slug":"making-your-brand-4-logo-design-basics-to-know","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/making-your-brand-4-logo-design-basics-to-know\/","title":{"rendered":"Making Your Brand: 4 Logo Design Basics to Know"},"content":{"rendered":"\n

Most people need to see your brand at least 5 times<\/a> before they\u2019ll remember it.<\/p>\n

How can you speed up the process and make your brand stand out from the crowd? You need the ultimate logo to represent your business!<\/p>\n

Even if you\u2019re not a graphic designer, there\u2019s no reason why you can\u2019t learn a few logo design basics. Here are 4 important ones to get you started.<\/p>\n

1. Match Your Brand\u2019s Vibe<\/h2>\n

We all love puppies, but unless you own a pet shop, it\u2019s probably not the most logical choice for your logo options.<\/p>\n

Your first step is to sit down and think about your brand\u2019s identity. What qualities do you hope to convey to your customers? What are the beliefs and values that are important to you (and your business)?<\/p>\n

Write down a list of words you want your customers to associate with your company. What problems do they have, and how does your product provide the solution? The clearer your brand identity, the closer you\u2019ll be to designing a great logo.<\/p>\n

2. Color Is Key<\/h2>\n

Before you start playing around with that free logo maker<\/a>, you need to narrow down your color choices.<\/p>\n

If your company is up and running, it\u2019s logical to choose colors that are already part of your branding. If you\u2019re just starting out, take a few minutes to brush up on color psychology<\/a>.<\/p>\n

How do you want your customers to feel when they see your logo? Blue invokes feelings of trust and dependability, while red stirs energy and emotion.<\/p>\n

We all have a favorite color, but don\u2019t let sentiment sway your decision. Make sure the color(s) you choose match your brand identity.<\/p>\n

3. Choose the Right Font<\/h2>\n

Custom font is always a great choice\u2014look at the Coca-Cola logo, for example.<\/p>\n

If you don\u2019t have the ability or budget to create custom font, at least make sure you select a font that matches your brand. Swirly, whimsical font might be perfect for a cupcake shop, but it would look out of place in an accountant\u2019s office.<\/p>\n

Another option is to combine your wordmark with a relevant symbol. If you sell sunglasses, you may find a clever way to incorporate shades into your logo design.<\/p>\n

But before you get too excited\u2026<\/p>\n

4. Keep It Simple<\/h2>\n

One of the logo design basics most often overlooked is the need to keep it simple. You may love the idea of your company name combined with a guitar, a cup of coffee, and some music notes, but this will only make your logo design cluttered.<\/p>\n

Some of the most powerful brands<\/a> in the world have the simplest logos. Think of the Nike swoosh or McDonald\u2019s golden arches.<\/p>\n

Remember that you\u2019re creating a logo, not a mural. Choose one or two strong design elements to make your logo simple, appealing, and memorable.<\/p>\n

Logo Design Basics: Ready, Set, Design!<\/h2>\n

You might feel overwhelmed by the thought of creating a logo for your business. After all, how can you sum up your entire company in a single image?<\/p>\n

Start by considering your brand\u2019s vibe. Select colors and fonts that complement your branding. And above all, keep your logo design simple, clean, and uncluttered.<\/p>\n

What will you do with these logo design basics? You could try to make a logo yourself, but you\u2019re likely to get better results from a professional designer.<\/p>\n

Contact us today to learn more about our design services. We look forward to working with you!<\/p>\n","protected":false},"excerpt":{"rendered":"

Most people need to see your brand at least 5 times before they\u2019ll remember it. How can you speed up the process and make your brand stand out from the crowd? You need the ultimate logo to represent your business! Even if you\u2019re not a graphic designer, there\u2019s no reason why you can\u2019t learn a […]<\/p>\n","protected":false},"author":99,"featured_media":4153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"\nMaking Your Brand: 4 Logo Design Basics to Know • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Most people need to see your brand at least 5 times before they'll remember it. 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