{"id":4156,"date":"2020-04-06T18:00:09","date_gmt":"2020-04-06T18:00:09","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/a-look-into-why-your-business-needs-an-animated-logo-in-2020"},"modified":"2020-04-06T18:00:09","modified_gmt":"2020-04-06T18:00:09","slug":"a-look-into-why-your-business-needs-an-animated-logo-in-2020","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/a-look-into-why-your-business-needs-an-animated-logo-in-2020\/","title":{"rendered":"A Look Into Why Your Business Needs an Animated Logo in 2020"},"content":{"rendered":"\n

You probably know all about the importance of your logo. It creates the first impression that anyone will have of your company.<\/p>\n

Maybe you haven\u2019t redesigned your logo in a while, and you need a new one. Or perhaps you have a brand new one.<\/p>\n

Whatever the case,\u00a0you should consider adding animation to your logo.<\/p>\n

There are many benefits to having an animated logo. Here\u2019s why your business should have an animated logo in 2020.<\/p>\n

What Is An Animated Logo?<\/h2>\n

It\u2019s exactly what it sounds like.<\/p>\n

You already know the importance of your logo. It\u2019s the foundation of a successful marketing strategy.<\/p>\n

Yet, the days of print-focused and static graphic design are fading into the past. With modern technology, there are more opportunities than ever to make your brand more noticeable.<\/p>\n

An animated logo aims to do precisely that.<\/p>\n

The level of animation can be anything from simple moves to\u00a0a short video. You choose from a variety of logo design ideas<\/a>. Then your company and designers get together to discuss your business goals and the type of personality you wish to demonstrate to clients.<\/p>\n

There are several reasons your company needs an animated logo in 2020.\u00a0<\/p>\n

Creates Brand Awareness<\/strong><\/h2>\n

Think about the MTV logo<\/a>.<\/p>\n

MTV was a pioneer in the animated logo movement.\u00a0It required the viewer to stay tuned for more than a second or two. This allowed for time for the logo to imprint in the viewer\u2019s mind.<\/p>\n

Animated logos are just more memorable and recognizable than static logos. One interaction with an animated logo and the consumer is not as likely to forget it.<\/p>\n

Thirty years later,\u00a0that logo remains one of the most recognizable logos in popular culture.\u00a0<\/p>\n

It Tells a Story<\/h2>\n

An animated logo\u00a0is part of a longer storytelling process.<\/p>\n

Animating your logo enables it to work as a short video telling a unique story of your product or company. And with every story comes emotion.<\/p>\n

When you use video content, you\u2019re setting an\u00a0emotional connection with the viewer. They will view your company as something more complex than just a simple representation.<\/p>\n

Another big perk is that your \u201cstory\u201d can be shared across multiple platforms. An animated logo is far more likely to be shared than a static one, especially if it\u2019s dynamic and exciting.\u00a0<\/p>\n

Shows a Level of Professionalism<\/h2>\n

It\u2019s safe to say that most consumers\u00a0are not marketing experts.\u00a0<\/p>\n

Even so, they do have an understanding of what\u2019s trending. And even if they don\u2019t realize it on a conscious level, they want to associate with companies that are keeping up with the latest innovations. This shows there\u2019s an advanced level of professionalism.<\/p>\n

For example, you may not have noticed that a\u00a0lot of famous companies are already using animated versions of their logos.<\/p>\n

But if you start paying attention to companies using animated logos versus those that don\u2019t, you\u2019re likely to find those with animated logos with leave a better impression.<\/p>\n

Get\u00a0Noticed with an Animated Logo\u00a0<\/h2>\n

Even more importantly, get noticed and then remembered with an animated logo.\u00a0<\/p>\n

Take a look at our tutorial to help get you started and inspired.<\/p>\n

And for the most recent logo design tips, keep checking back with our blog!<\/p>\n","protected":false},"excerpt":{"rendered":"

You probably know all about the importance of your logo. It creates the first impression that anyone will have of your company. Maybe you haven\u2019t redesigned your logo in a while, and you need a new one. Or perhaps you have a brand new one. Whatever the case,\u00a0you should consider adding animation to your logo. […]<\/p>\n","protected":false},"author":99,"featured_media":4157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"\nA Look Into Why Your Business Needs an Animated Logo in 2020 • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"You probably know all about the importance of your logo. It creates the first impression that anyone will have of your company. 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