{"id":4260,"date":"2020-09-23T19:45:04","date_gmt":"2020-09-23T19:45:04","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/a-simple-guide-to-the-common-types-of-seo\/"},"modified":"2025-12-19T14:51:40","modified_gmt":"2025-12-19T14:51:40","slug":"a-simple-guide-to-the-common-types-of-seo","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/a-simple-guide-to-the-common-types-of-seo\/","title":{"rendered":"A Simple Guide to the Common Types of SEO"},"content":{"rendered":"\n

Did you know that Google receives over 63,000 searches per second?<\/p>\n

The global powerhouse is the first place most people turn when they need to answer a question\u2014which offers an opportunity your business can\u2019t afford to pass up. If you want to be part of the answer your audience finds, search engine optimization can help get you there.<\/p>\n

But if you\u2019re just starting out in the world of SEO, knowing where to start can be overwhelming. We\u2019ve put together a list of the four common types of SEO you should know to make the most of your campaign.<\/p>\n

1. On-Page SEO<\/h2>\n

As the name suggests, on-page SEO refers to the content on the pages of your website. The goal here is to help search engines understand the content on your page, and to establish the page as a source of authoritative information on the subject.<\/p>\n

This type of SEO includes keyword research, which is designed to help you find the most appropriate keywords for the page, as well as keyword optimization to ensure that keyword appears in the right places. If you don\u2019t already have written content, SEO<\/a> services may include content creation as well.<\/p>\n

2. Technical SEO<\/h2>\n

This type of SEO refers to the unseen elements on your website, including your backend structure.<\/p>\n

To help search engines understand your website and recognize it as a quality site, technical SEO might include strategies that improve its speed and mobile-friendliness. It might also reorganize the site\u2019s architecture or ramp up the security as well, in addition to many others. All of these strategies, of course, should follow the established quality guidelines<\/a>.<\/p>\n

3. Off-Site SEO<\/h2>\n

When search engines consider how your website should appear in the search engine results pages, they also consider the relationships your site has built with other sites. Off-site SEO (also called \u201coff-page SEO\u201d) helps connect you to other authoritative websites, building a network that establishes your content as a trusted resource for your audience.<\/p>\n

To do this, off-site SEO will work to create high-quality backlinks<\/a> to your site. Backlinks are links from other authoritative websites to your site, and they\u2019re a great way to showcase your site as a good source of helpful information. Your off-site SEO efforts may include other strategies as well, including social media sharing and customer reviews.<\/p>\n

4. Voice Search SEO<\/h2>\n

This is one of the newest elements of SEO, but it\u2019s more than just a trend. With devices like Alexa and Google Home in many US households, it\u2019s important to make sure voice searches pull in your information correctly.<\/p>\n

Voice search SEO includes making your content more voice-search-friendly. This can mean organizing it into bulleted lists, setting the answers to vital questions apart from the rest of your content, or using popular vernacular spoken phrases in your written content.<\/p>\n

Take Advantage of All Four Common Types of SEO<\/h2>\n

Weaving together all four types of SEO is crucial for mastering your online presence, generating leads, and making more money online. The right optimization tactics can make or break your business\u2019s success, so it\u2019s worth the extra effort of pulling in these strategies\u2014or hiring an expert to do it for you!<\/p>\n

If you\u2019re interested in more of the business and technology tips that matter, check out our other blog posts for more guides.<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that Google receives over 63,000 searches per second? The global powerhouse is the first place most people turn when they need to answer a question\u2014which offers an opportunity your business can\u2019t afford to pass up. If you want to be part of the answer your audience finds, search engine optimization can help […]<\/p>\n","protected":false},"author":99,"featured_media":4261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1427],"tags":[],"yoast_head":"\nA Simple Guide to the Common Types of SEO • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Did you know that Google receives over 63,000 searches per second? 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