{"id":4299,"date":"2020-10-06T08:45:04","date_gmt":"2020-10-06T08:45:04","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/a-simple-guide-to-creating-marketing-logos\/"},"modified":"2020-10-09T16:25:37","modified_gmt":"2020-10-09T16:25:37","slug":"a-simple-guide-to-creating-marketing-logos","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/a-simple-guide-to-creating-marketing-logos\/","title":{"rendered":"A Simple Guide to Creating Marketing Logos"},"content":{"rendered":"\n<p>Did you know that Pepsi paid <a href=\"https:\/\/medium.com\/@EveryDesigns\/amazing-facts-about-logo-design-that-might-shock-you-58bc4a086176\" rel=\"nofollow\">$1 million<\/a> to design their logo?<\/p>\n<p>That might sound excessive, but Pepsi knew the importance of good design.\u00a0Some other brands who also got the message include McDonald\u2019s, Apple, and Nike, all of whom can be recognized by millions of people from just their logo!<\/p>\n<p>Whether you\u2019re aiming for global fame or just want to build up local recognition, a logo is always a good place to start. But how do you design yours?<\/p>\n<p>Find out more in our guide to how to create marketing logos to win over your audience.<\/p>\n<h2>1. Define Your Brand<\/h2>\n<p>Logo marketing is all about showing the world who your brand is. You really want your design to show off the personality of your brand, but to do that you have to make sure\u00a0<em>you\u00a0<\/em>know it too. Here are some questions to help you work out your brand identity:<\/p>\n<ul>\n<li>Why did you start your business?<\/li>\n<li>What are the most important values in your business?<\/li>\n<li>How do you stand out from competition?<\/li>\n<li>What 3 words best describe your brand?<\/li>\n<\/ul>\n<h2>2. Do Your Research<\/h2>\n<p>Once you\u2019ve worked out who you are, it\u2019s time to do some research. Start by finding inspiration from other brand logos and compiling a mood board. You could make a physical board or use a website like Pinterest so you can share it easily.\u00a0<\/p>\n<p>You also need to check out the competition. Look at what colors they\u2019re using, the style of their designs, and how their brand personalities are coming across. You can use some of this for inspiration but make sure your logo ideas are different enough to stand out.\u00a0<\/p>\n<h2>3. Choose Your Design Style<\/h2>\n<p>Once you have a clear idea of what you need, it\u2019s time to move onto logo design! Start by deciding on the styles you like. Some different options include:<\/p>\n<ul>\n<li>Classic and traditional<\/li>\n<li>Retro<\/li>\n<li>Minimalist<\/li>\n<li>Quirky and fun<\/li>\n<li>Hand drawn\u00a0<\/li>\n<\/ul>\n<h2>4. Look at Color and Typography<\/h2>\n<p>When creating marketing logos, color is vital. Not only should this help bring out your brand personality and tie in with colors you\u2019re already using, it can also be used to influence your customers. <a href=\"https:\/\/coschedule.com\/blog\/color-psychology-marketing\/\" rel=\"nofollow\">Look into color psychology<\/a> to find out more!<\/p>\n<h2>5. Work With Your Designer<\/h2>\n<p>Just as when creating content, where you\u2019d use a company like <a href=\"https:\/\/farmfreshcontent.com\/\" rel=\"nofollow\">Farm Fresh Content Marketing<\/a> to get the job done properly, you need a logo designer. You\u2019ll need to communicate effectively with your designer. Make sure they know all the information you\u2019ve collected above and you both have a clear idea about the kind of logo you want.\u00a0<\/p>\n<p>If you\u2019d prefer to design yours yourself, use an online logo maker to create it. These tools make the design process a lot easier and quicker, and you can build a professional logo in less than an hour!<\/p>\n<h2>Create Professional Marketing Logos<\/h2>\n<p>Once you\u2019ve been through these steps and found an awesome designer or logo maker, it\u2019s time to start creating your marketing logos! You should have a few different options designed so that you can pick the perfect logo for your brand.<\/p>\n<p>If you enjoyed this article, be sure to check out more on our website!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that Pepsi paid $1 million to design their logo? That might sound excessive, but Pepsi knew the importance of good design.\u00a0Some other brands who also got the message include McDonald\u2019s, Apple, and Nike, all of whom can be recognized by millions of people from just their logo! Whether you\u2019re aiming for global [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":4300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,1427],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Simple Guide to Creating Marketing Logos &bull; Online Logo Maker&#039;s Blog<\/title>\n<meta name=\"description\" content=\"Did you know that Pepsi paid $1 million to design their logo? That might sound excessive, but Pepsi knew the importance of good design.\u00a0Some other brands\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onlinelogomaker.com\/blog\/a-simple-guide-to-creating-marketing-logos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Simple Guide to Creating Marketing Logos &bull; Online Logo Maker&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"Did you know that Pepsi paid $1 million to design their logo? That might sound excessive, but Pepsi knew the importance of good design.\u00a0Some other brands\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.onlinelogomaker.com\/blog\/a-simple-guide-to-creating-marketing-logos\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Logo Maker&#039;s Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinelogomaker\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-06T08:45:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-09T16:25:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2020\/10\/e82a924ba261ea98af371cd0c7f018a4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1335\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@logogenerator\" \/>\n<meta name=\"twitter:site\" content=\"@logogenerator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Logo Design Tips and Tricks\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\",\"name\":\"Online Logo Maker\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/onlinelogomaker\",\"https:\/\/www.instagram.com\/onlinelogomaker\/\",\"https:\/\/www.youtube.com\/channel\/UCQ9jGSx6qnAo6_hC290O5Pg\",\"https:\/\/www.pinterest.com\/onlinelogomaker\/\",\"https:\/\/twitter.com\/logogenerator\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2016\/12\/onlinelogomaker.png\",\"width\":1551,\"height\":199,\"caption\":\"Online Logo Maker\"},\"image\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#website\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/\",\"name\":\"Online Logo Maker&#039;s Blog\",\"description\":\"Your number #1 design blog is all about design, branding, freebies and trends!\",\"publisher\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.onlinelogomaker.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/a-simple-guide-to-creating-marketing-logos\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/wp-content\/uploads\/2020\/10\/e82a924ba261ea98af371cd0c7f018a4.jpg\",\"width\":2000,\"height\":1335,\"caption\":\"Marketing Logos\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/a-simple-guide-to-creating-marketing-logos\/#webpage\",\"url\":\"https:\/\/www.onlinelogomaker.com\/blog\/a-simple-guide-to-creating-marketing-logos\/\",\"name\":\"A Simple Guide to Creating Marketing Logos &bull; Online Logo Maker&#039;s Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/a-simple-guide-to-creating-marketing-logos\/#primaryimage\"},\"datePublished\":\"2020-10-06T08:45:04+00:00\",\"dateModified\":\"2020-10-09T16:25:37+00:00\",\"description\":\"Did you know that Pepsi paid $1 million to design their logo? That might sound excessive, but Pepsi knew the importance of good design.\\u00a0Some other brands\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.onlinelogomaker.com\/blog\/a-simple-guide-to-creating-marketing-logos\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/a-simple-guide-to-creating-marketing-logos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/a-simple-guide-to-creating-marketing-logos\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#\/schema\/person\/28cb4f414d5d505a876e7a296efb8735\"},\"headline\":\"A Simple Guide to Creating Marketing Logos\",\"datePublished\":\"2020-10-06T08:45:04+00:00\",\"dateModified\":\"2020-10-09T16:25:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/a-simple-guide-to-creating-marketing-logos\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/a-simple-guide-to-creating-marketing-logos\/#primaryimage\"},\"articleSection\":\"Logo Design,Marketing and Promotion\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#\/schema\/person\/28cb4f414d5d505a876e7a296efb8735\",\"name\":\"Logo Design Tips and Tricks\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.onlinelogomaker.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7a9c6e455cad6bdda2fc9088755135d8?s=96&d=mm&r=g\",\"caption\":\"Logo Design Tips and Tricks\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/4299"}],"collection":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/comments?post=4299"}],"version-history":[{"count":1,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/4299\/revisions"}],"predecessor-version":[{"id":4327,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/posts\/4299\/revisions\/4327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/media\/4300"}],"wp:attachment":[{"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/media?parent=4299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/categories?post=4299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onlinelogomaker.com\/blog\/wp-json\/wp\/v2\/tags?post=4299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}