{"id":4416,"date":"2020-11-23T21:30:04","date_gmt":"2020-11-23T21:30:04","guid":{"rendered":"https:\/\/www.onlinelogomaker.com\/blog\/8-golden-rules-of-tech-logo-design-and-yes-they-matter\/"},"modified":"2020-12-11T11:52:40","modified_gmt":"2020-12-11T11:52:40","slug":"8-golden-rules-of-tech-logo-design-and-yes-they-matter","status":"publish","type":"post","link":"https:\/\/www.onlinelogomaker.com\/blog\/8-golden-rules-of-tech-logo-design-and-yes-they-matter\/","title":{"rendered":"8 Golden Rules of Tech Logo Design (and Yes, They Matter)"},"content":{"rendered":"\n

Well over half a million<\/a> companies open up shop every year. Shortly thereafter, several thousands of those same companies close when they find themselves unable to engage customers in a meaningful way.<\/p>\n

While there are several reasons why companies fail, particularly in the technology space, one of the chief causes is the lack of branding. And at the center of every lackluster branding strategy is a lackluster logo<\/em>.<\/p>\n

Great tech logo design has often evaded entrepreneurs that are so focused on the product they lose sight of the artistic elements of business building. If that\u2019s the boat you\u2019re in, we\u2019re here to help.<\/p>\n

In this post, our team breaks down elements, steps, and considerations that comprise what we feel are the golden rules of excellent logo design in the tech space. Keep reading to take these game-changing tips in.<\/p>\n

1. Keep it Simple<\/h2>\n

Look no further than Apple\u2019s success to understand the power of simplicity. People love clean, accessible designs that make them feel organized and uncluttered. Your tech logo design should embody those qualities.<\/p>\n

Some of the most successful logos in the world (Nike\u2019s Swoosh for example) are comprised of a single element. Your logo should strive to do the same as the simplicity of its design will lead consumers to draw inferences surrounding the intuitiveness of your products.<\/p>\n

2. Get Psychological With Color<\/h2>\n

Color, to many, seems like an arbitrary addition designers throw on logos. In reality, color carries a deep psychological meaning that can affect the associations people make with your brand.<\/p>\n

The color purple is commonly associated with death. The color black is associated with power. Which color\/meaning would you prefer attached to your company?<\/p>\n

That\u2019s a question only you can answer but we ask that you do so with a full understanding of color\u2019s primal impact.<\/p>\n

3. Prioritize Recall<\/h2>\n

As you start to create logos during your drafting process, if nothing else, keep this single thought in mind \u2014 recall.<\/p>\n

The way you know a logo is successful is if the moment people look at it, they\u2019re immediately able to recall your company\u2019s name. Anybody that sees golden arches, for example, thinks McDonald\u2019s. Any time people see multi-colored peacock feathers, they think NBC.<\/p>\n

Your logo\u2019s ability to walk the line of simplicity and uniqueness to prompt recall will help it on its way to achieving the ubiquity the world\u2019s most successful designs enjoy.<\/p>\n

4. Be Medium Agnostic<\/h2>\n

You might design a tech logo that looks great on a website. How would that logo look blown up on a billboard though? What about if it was printed on a business card?<\/p>\n

As your company grows, so to will the mediums in which you engage consumers. Your logo needs to be ready for that dynamism so you\u2019re not forced to recreate it or alter it as new needs arise.<\/p>\n

5. Understand What Tech Logos Look Like<\/h2>\n

We would never advocate that you copy other\u2019s logos or strive to be exactly like competitors in your space. There are certain common qualities in logos that spur thoughts of tech when consumers look at them.<\/p>\n

To discover what those elements are in your market, analyze the most successful tech company logos you know of. Check out Apple\u2019s logo, Microsoft\u2019s, Oracle\u2019s, and others.<\/p>\n

Do you see common threads you can adopt? Can you spot the differences<\/a> in a logo that\u2019s selling disaster recovery services versus business continuity services?<\/p>\n

Make mental notes on what you learn and use those findings to your design\u2019s advantage.<\/p>\n

6. Don\u2019t Knock Text Till You Try It<\/h2>\n

Just about every tech entrepreneur we\u2019ve talked to starts down the path of creating shape\/graphic-based logos. We don\u2019t blame them as logos comprised of graphics are among the most popular.<\/p>\n

Still, we\u2019ve seen very successful logos lean solely on text. Think Coca-Cola or FedEx.<\/p>\n

All of that to say that if you\u2019re hitting a creative rut with graphics or just want to start on your logo design with a different mindset, focus on text. As long as your typeface is legible, you may come up with a design that\u2019s simple and original.<\/p>\n

7. Draft, Draft, and Draft Again<\/h2>\n

Your tech logo design\u2019s chances of resonating with an audience go up substantially each time you draft a new idea. So, don\u2019t be afraid of the process of drafting something up, setting it aside, and trying another design.<\/p>\n

Too many people get stuck on their original logo drafts and cut themselves off from the wonderful opportunities that may come from continuing to let their creativity flow.<\/p>\n

Don\u2019t be one of them.<\/p>\n

8. Get Feedback<\/h2>\n

The best way to gauge if your logo is achieving its intended end is to ask other people what they think. If possible, get your logo in front of people that are your target audience as their opinion matters most.<\/p>\n

Two or three feedback sessions could increase your logo\u2019s efficacy ten-fold so don\u2019t miss the opportunity to solicit feedback.<\/p>\n

The World\u2019s Next Greatest Tech Logo Design Could Be Living in You<\/h2>\n

Our team has hit you with a handful of rules that can help you structure your design process. Armed with them, we implore you to start playing with ideas and testing them with your audience.<\/p>\n

The world\u2019s next great tech logo design could be just one draft away from being in your possession. Work towards that reality and know that we wish you the best of luck as you do.<\/p>\n

For more tips on logo design and other business\/lifestyle topics, explore more of the content on our blog.<\/p>\n","protected":false},"excerpt":{"rendered":"

Well over half a million companies open up shop every year. Shortly thereafter, several thousands of those same companies close when they find themselves unable to engage customers in a meaningful way. While there are several reasons why companies fail, particularly in the technology space, one of the chief causes is the lack of branding. […]<\/p>\n","protected":false},"author":99,"featured_media":4417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1505],"tags":[],"yoast_head":"\n8 Golden Rules of Tech Logo Design (and Yes, They Matter) • Online Logo Maker's Blog<\/title>\n<meta name=\"description\" content=\"Well over half a million companies open up shop every year. 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