It’s no secret that food trucks are big business! In fact, according to mobile food truck industry statistics, around 2.5 billion people purchase food from food trucks and street kiosks every day!
The shrinking global economy and desire to avoid closed spaces puts food trucks in an exciting position for growth right now – but there’s also a lot of competition. If you want to succeed, you need to get creative and stay a step (or three!) ahead of your competitors. Here are three ideas to consider.
1. Differentiate Yourself
The food truck industry growth rate is expected to continue rising. As more people start to open food trucks, everyone will need to find some way to make their truck unique and memorable. If all you’re doing is slinging burgers and hot dogs, you’ll likely see your business start to go down.
The three things you can focus on are:
- A clever name
- An established brand
- A unique offering
Food trucks with funny or memorable names are already a step ahead. Next, you’ll want to make sure you have distinctive logos and branding and a cohesive menu that strongly reflects your brand.
2. Embrace Events and Festivals
Taking your food truck on the road is a great way to increase your business. Attending local festivals, fairs, and other events will help you maximize your visibility and reach large crowds at once.
Catering weddings, parties, and corporate events is another incredible opportunity! Since COVID-19 has most people staying home, many food truck owners are also doing great business by contacting local homeowner’s associations and setting up at their clubhouse to serve residents.
It’s important to note that everyone is concerned about safety right now, so you’ll want to make sure you’re going above and beyond with cleanliness and food safety. Getting the GFSI (Global Food Safety Initiative) certification is a great way to show that you take food safety seriously and may improve your chances of getting more bookings.
3. Grow Your Social Media
Every business needs a social media presence, but the fast-paced nature of the food truck industry makes it even more important. It’s always a good idea to promote where you’re going to be and when, but that’s not quite enough.
To really find success, you’ll want to engage your followers and have fun with it. Consider polls, quizzes, and, of course, lots of photos. Having contests that help you gather a lot of user-generated content is also a great idea.
The point is to make your food truck look fun, exciting, and make your followers feel like they must visit or they’ll be missing out.
Learn How to Thrive in the Food Truck Industry
These three tips are key to surviving and thriving in the food truck industry today. They’re a great start, but it doesn’t stop there. You’ll also need to stay on top of topics like marketing, finances, and business best practices.
We have lots of blog posts on our site to help you grow your business. Take a few minutes to scroll through some more of our posts today!
