When you think about health and safety, what do you think of?
You probably think of that warm and cozy feeling of security. You feel protected. Like a guardian angel is watching over you.
So how do you convey this message in your health and safety logo when trying to bring in new clients for your training business? You want quality.
Keep reading, we’ve got three tips to take your logo from “ugh” to “ugh-mazing”.
Your Health and Safety Logo
When you think of health and safety logs, you may think of crosses.
The most famous example of this is the Red Cross.
You have also seen a similar looking green cross. The difference is the green cross is a universal sign for life and represents professional healthcare and the red cross is copyright-protected. So you cannot use the red cross without permission.
The International Standards Organization recommends using a white cross on a green background to represent first aid.
The cross does have religious significance and has for nearly two thousand years. However, the use in first aid didn’t come about until the 1800s.
It was adopted as a way to communicate with combatants that those who wore the cross were on the battlefield to administer first aid and help wounded soldiers to safety.
It quickly because known as a way of saying “Please don’t shoot”. Here we are, nearly two centuries later, and the symbol has found its way into almost every first aid and healthcare logo that exists today.
Dare to be different. While using a cross is perfectly acceptable, make your logo stand out with something newer and bolder.
Red, green, and white are used in the everyday health and safety logo for a reason. But they’re also boring.
Your logo is part of your brand. Do you want your brand to be washed away in a sea of green and red crosses with every other training business out there?
Use yellow and gold to depict clarity and warmth like The American Society of Safety Engineers.
Oranges and blues are being used by tech start-ups across the board. Think about Firefox, Amazon, Walmart, IBM.
Not only do these color schemes look great when paired together, they also provide part of their brand message. Blue symbolizes dependability, trust, and strength while orange represents cheerful confidence and friendliness.
The combination says, “We’re here for you and have great customer service!”
Throw in a touch of green with your health and safety logo and your brand will scream the right message to your customers.
Utilize What Isn’t There
Use your negative and white space in a health and safety logo. Crosses and circular life rafts are boring and dated.
Think of how NBC uses the peacock and how Fex Ex uses the arrow in their logo.
Find ways to stick in the classic symbols of health and safety without actually putting them into the logo itself!
Logo creation can be an expensive and tedious task. Luckily, we’ve got you covered. If you’re having issues with visualization, check out our free logo maker tool.