3 Design Tips for Your Health and Safety Logo
Posted on October 04, 2019 by Logo Design Tips and Tricks
When you think about health and safety, what do you think of?
You probably think of that warm and cozy feeling of security. You feel protected. Like a guardian angel is watching over you.
So how do you convey this message in your health and safety logo when trying to bring in new clients for your training business? You want quality.
Keep reading, we’ve got three tips to take your logo from “ugh” to “ugh-mazing”.
Your Health and Safety Logo
When you think of health and safety logs, you may think of crosses.
The most famous example of this is the Red Cross.
You have also seen a similar looking green cross. The difference is the green cross is a universal sign for life and represents professional healthcare and the red cross is copyright-protected. So you cannot use the red cross without permission.
The International Standards Organization recommends using a white cross on a green background to represent first aid.
The cross does have religious significance and has for nearly two thousand years. However, the use in first aid didn’t come about until the 1800s.
It was adopted as a way to communicate with combatants that those who wore the cross were on the battlefield to administer first aid and help wounded soldiers to safety.
It quickly because known as a way of saying “Please don’t shoot”. Here we are, nearly two centuries later, and the symbol has found its way into almost every first aid and healthcare logo that exists today.
Dare to be different. While using a cross is perfectly acceptable, make your logo stand out with something newer and bolder.
Red, green, and white are used in the everyday health and safety logo for a reason. But they’re also boring.
Your logo is part of your brand. Do you want your brand to be washed away in a sea of green and red crosses with every other training business out there?
Use yellow and gold to depict clarity and warmth like The American Society of Safety Engineers.
Oranges and blues are being used by tech start-ups across the board. Think about Firefox, Amazon, Walmart, IBM.
Not only do these color schemes look great when paired together, they also provide part of their brand message. Blue symbolizes dependability, trust, and strength while orange represents cheerful confidence and friendliness.
The combination says, “We’re here for you and have great customer service!”
Throw in a touch of green with your health and safety logo and your brand will scream the right message to your customers.
Utilize What Isn’t There
Use your negative and white space in a health and safety logo. Crosses and circular life rafts are boring and dated.
Think of how NBC uses the peacock and how Fex Ex uses the arrow in their logo.
Find ways to stick in the classic symbols of health and safety without actually putting them into the logo itself!
Logo creation can be an expensive and tedious task. Luckily, we’ve got you covered. If you’re having issues with visualization, check out our free logo maker tool.
What Are the Best Fonts for Fitness Logo Design?
Posted on October 02, 2019 by Logo Design Tips and Tricks
Whether you’re opening your own fitness studio or trying to get your YouTube workout channel off the ground, you know that the way you brand yourself is incredibly important.
There’s probably no aspect that’s more important to the success of your brand than your logo.
Fitness experts may spend hours creating the perfect image and coming up with a great company name. But rarely do they spend enough time on typography, or font when it comes to their fitness logo design.
Typography is crucial when it comes to branding.
But which is the best typography option for your fitness logo? Here are a few of the best ones!
Are you looking to catch a potential client’s attention from hundreds of feet away? Are you planning to advertise on billboards or signs?
If so, Modesto, created in 2000, has exactly what you need.
It’s eye-catching without being aggressive and can work with a variety of colors. It’s all-caps look communicates to clients that you’re serious about helping them with weight loss and their other fitness goals.
For those not afraid to sweat, it’s a great choice!
Sometimes, there’s nothing wrong with going with a classic. Especially if your gym is primarily focused on strength training or high-intensity workouts like kickboxing, this is a great solution.
It looks best in black and white.
If you want your fitness logo design to call to mind rugged Americana (think Olympic champions) then this bold option is a great choice for you.
It’s easy to read, even from a distance, and it can be easily resized to stay legible both online and in print. Use it in red or blue for an extra pop!
If your fitness business does things a little outside of the box, then this is the option for you. It caters to a more “hipster” clientele, which means it’s great for the millennial market in a larger city.
Plus, especially if you own a cycling studio, this font (inspired by motorcycles) is a great fit!
5. Custom Typography
Of course, the last and perhaps the strongest typography option for a fitness logo design is to have a unique font created specifically for your brand.
It not only ensures that no one else has it, but it communicates to your clients that you’re willing to go the extra mile — just like they should be!
It’s an investment in your branding and one more thing that makes you that much more memorable.
Especially if you advertise online, where the market is even more competitive, this will really help to set you apart.
Create Your Fitness Logo Design Today
Thanks to this post, you now know some of the best typography options you can use when dreaming up your fitness logo.
What else can you to to take your logo to the next level? Try out your designs in our free online logo maker tool.
Also be sure that you keep reading our blog for more branding tips as your fitness business continues to grow!
Designing with Empathy: How to Design Empathetic Rehabilitation Logos
Posted on December 21, 2018 by Logo Design Tips and Tricks
What if your business turned customers off as soon as they saw your logo?
The logo is the first thing customers see, and it must show them what you are about. However, this can be really difficult for a rehabilitation center.
Helping those who suffer from things like addiction requires empathy above all else. However, many people don’t know how to design empathetic rehabilitation logos.
If you need help designing your logo, keep reading to discover our ultimate guide!
You Must Stand Out
In one respect, a rehab logo has the same requirements as any other business logo. And that means the logo itself must stand out to everyone who sees it.
The rookie designer mistakes many medical centers make is to have a white background and small text. Sure, that may look tasteful and understated on your cell phone, but it will look terrible on a billboard.
We’ve prepared some solid ideas in terms of font and color choices. Above all, be unique: see what similar businesses are doing in your area and try something different.
Discovery and Recognition
Another design mistake that medical centers make is to have a really generic logo. This means that when a customer looks at it, they don’t feel any real connection.
Empathetic design is about letting someone know that you understand how they feel. And that means that the logo design should somehow reflect what they are going through.
For instance, the logo for an opiate detox center might feature sunshine and trees. Metaphorically, these are symbols of growth and will help customers understand that this is a chance at a new beginning.
A Strong Central Image
Earlier, we discussed making sure that your central image helped audiences make a connection with your company. Here’s another consideration: does your logo make it clear what your center actually does?
There are many kinds of medical centers in a given area. A symbol like a red cross might make some people think your detox center is a surgical center instead.
This is the ultimate central image design challenge. In addition to forging connections with those struggling with addiction, your image must also make it clear to everyone else what kind of business and service you are offering to your community.
Use of Color
Color is one of the most important parts of a design (empathetic or otherwise). Unfortunately, it is also the part that many rookie designers overlook.
First, don’t overwhelm your audience with color. Using two colors keeps your logo from looking simple, but more than four will just seem confusing.
Second, remember that customers have special associations with certain colors. Many detox centers feature colors like green or blue because they are calming and signify renewal.
Finally, make sure your color choice works well with your website. Otherwise, even a really great logo can look out of place and jarring, which turns your potential audience off.
Form of Function
Most logos are a combination of image and text. Here’s a big question to ask about your new logo, though: could someone guess your business without the text?
Sometimes, rehabilitation centers choose symbols such as a single drop of water. It may look nice and artsy, but if we’re being honest, it could also be confused with the logo for a spa.
The first rule of a good logo design is that it should be the form of the function. Choosing an image that shows what service you offer is the difference between a really iconic design and just having a pretty picture that otherwise feels impersonal.
Make a Connection
Empathetic design is really hard to pull off. This is because empathy itself is pretty hard to achieve.
As a designer, you may have never experienced exactly what someone in a rehabilitation center is going through. But there must have been times where you felt helpless and out of control in your own life.
Try to channel those memories and that energy while you design the logo. This can be hard and even painful, but it all pays off when audiences feel a genuine connection with the work of art you have created.
Careful Font Choice
Ever hear the phrase “it’s not what you say, it’s how you say it?” In the world of design, your font choice represents “how you say it.”
What that means is that it is not enough to have a great name and motto for your rehab center. If everything is written in an off-putting font, then those beautiful words won’t even matter to anyone.
Some fonts are a turn-off simply because they are basic. For instance, using Times New Roman will give college grads flashbacks to annoying university essays.
The best fonts will help represent your specific business and service. For instance, a rehabilitation center that focuses on youth rehab may use a cartoonish and kid-friendly font.
Never forget that the first rule is readability: don’t get carried away with a dramatic font choice before you verify that it’s easy for most people to read.
Size Still Matters
There is another area in which rehab logos and more traditional logos are similar. Generally speaking, bigger is better in terms of your logo.
The overall logo should be a good size because you don’t know where it will eventually be featured. You need something that looks just as good in a newspaper or on a t-shirt as it does on a TV or billboard.
Pay attention to the size of the different elements as well. If you have a large logo but a small font, then some of your important text may not be readable, especially when printed on something small like a business card.
Rehabilitation Logos: The Bottom Line
Now you know more about how to design rehabilitation logos. But do you know who can help you make an awesome logo?
At Online Logo Maker, our mission is to help every person and business make the best possible logo. To see how we can help your business stand out, come check out the logo maker today!
5 Logos For Your Weight Loss Company to Make You Stand Out
Posted on December 19, 2018 by Logo Design Tips and Tricks
The weight loss market in the US is now worth a staggering $66 billion.
It should, therefore, come as no surprise that more people than ever before are starting weight loss companies of their own, in the race to grab a slice of this rapidly-growing market.
With obesity rates on the rise, consumers are looking for effective and high-value options to curb weight gain. While the product is the most important part, this alone won’t translate into sales.
Marketing is everything, meaning that you’ll need to be able to reach out to customers as a brand before they’ll choose you. Your logo is a key part of this.
If you’re looking for a weight loss logo that’ll attract the customers you need, look no further. Take some inspiration from these five logo ideas for your weight loss company.
1. The Original Weight Loss Logo: Weight Watchers
Weight Watchers is one of the most successful weight loss programs in human history, with millions of followers.
Part of their success is their phenomenal branding finesse. This is what has turned them into a globally recognized provider of weight loss solutions.
Their recently redesigned logo gives them a sleek, positive feel that any other company should aspire to.
2. Empower Logo
Empower provides medical weight loss solutions, not too dissimilar to the hugely popular medicinal weight loss drops that have taken off in recent years.
Their logo captures the “all natural” element of their brand while letting the customer know that choosing them is a choice for good health.
The simple color scheme is definitely something your weight loss company should bear in mind.
3. Nike Logo
Not a weight loss company per se, but the beautiful simplicity of the Nike logo embodies what you should be trying to capture.
The simple “check” image instantly resonates with audiences, which any successful weight loss company should do. The symbol also implies motivation and success, which is what weight loss is all about.
What is it about this logo which makes it so successful? Designed by artist Milton Glaser in 1977 as an attempt to revive the ailing city of New York’s fortunes, this counts as one of the most successful branding initiatives in history.
The simple heart emoticon is an effective way to get customers to connect emotionally with your brand, which is crucial for loyalty and retention.
This is emotive branding at its best, perfect for any company promising a journey toward health and happiness.
5. Target Logo
Weight loss success means weight loss motivation.
The simple bulls-eye motif here can be used to great effect for a weight loss company that’s all about goals and ambition. Weight loss is an achievement, one that takes hard work and dedication.
Any brand-savvy weight loss company should take inspiration from this kind of branding. It delivers on that aspirational message with minimal effort or detail.
Now that you have the inspiration, it’s time to create. Make sure to register with us today if you want to create the perfect logo for your weight loss company.