5 Iconic Baby Logos to Inspire Your Parenting Brand
Posted on September 15, 2017 by Logo Design Tips and Tricks
Nearly 4 million babies were born in 2014. That means a whole lot of new parents and a whole new market for advertising and marketing.
If your business has anything to do with parenting or young children, you already know the importance of important branding.
Let’s take a look at some of the most famous and inspiring baby logos to kick start your brand’s inspiration.
Five Unforgettably Iconic Baby Logos
Arguably one of the most famous baby logos, Gerber is synonymous with all things related to baby food, baby nutrition, and overall baby health.
The logo here is simple and clean, in an inviting blue shade, with a picture-perfect image of an adorable open-mouthed child that’s now recognized all over the world.
What’s an even cooler fun fact about this brand? In 1928, Gerber ran an advertising campaign to find the right image.
Diapers and pull-ups — any Proud Mummy knows they’re the necessary evil of parenting. However, this winning combination incorporates a cool, green logo with a clean and optimistic font. The cheery yellow flower shape softens the blow of cleaning up after baby messes.
Take note: simple, appealing colors sell. Happy images sell, too!
With this brand, in particular, the message is loud and clear — less is more.
Wet wipes. Can you ever really have enough of these bad boys? Wet ones have become a household brand name, and we don’t believe it’s due to pure downright luck.
For one, the font color is a casual and inviting blue color (evoking a peaceful sense of calm). The font also has the appearance of “looking wet,” which simply reminds the consumer of what they’re purchasing.
Known for all things fun (toys, games, outside equipment), Fisher-Price is one of those baby logos that you could pick out anywhere.
Here’s why: it’s bright red (very noticeable), in a simple and clean font, and in a distinct baby shape which almost looks like curtains, which just inherently look inviting. If a picture can tell a thousand words, a shape may be able to tell us two thousand.
Parents love it. Kids love it. What’s not to love?
Maybe it’s the bright rainbow colors. Or maybe it’s the fun, childlike font. Maybe it’s the cute cartoon-like figure with glasses.
We think it’s a combination of all of the above that has made this education company famous across the country for its learning products.
If you’re feeling stuck, take note of their fun color palette and casual, youthful font. This appeals to both children and their parents. It’s a win-win for everyone.
Developing the right baby logo for your brand needs to incorporate the right colors, font, and shape. Take some time with your project! Play around with what works best. Ask others for feedback.
And, be sure to check out our comprehensive tutorial guide for step-by-step instructions and guidance for the logo of your dreams.
How to Incorporate Shapes Into Your Baby Products Logo
Posted on August 01, 2017 by Logo Design Tips and Tricks
Every parent has a “hack” that has made living with the children easier. Some parents see the potential to turn this hack into a business.
It might be some attachment to a baby crib or a handle extension/back scratcher for a stroller. Whatever it is, you think it will make parenting easier and put some money in your wallet.
While there are a number of things that have to be done before you can take a product to market, we’re going to just focus on one of those. The logo.
Creating a logo for baby products entails not just an understanding of the appeal of your product but also the story that a logo can and should, tell.
Look at the Familiar
The best logos stand on their own, without a company name or other descriptor. There’s a good chance that you can draw a logo and someone would name who it represents right away.
Think the golden arches, an apple, the swoosh. Pretty easy right?
While those are all very distinctive logos from three separate business types, they do have one thing in common. Shapes.
Using Shapes in Your Baby Products Logo
A shape can tell a story.
It can evoke a feeling.
Understanding these can help you to utilize them in your logo design. Now think about your product.
Is it’s primary use for babies or for parents? While you of course always need to keep your purchasing audience in mind, your usage audience is important in this case as well.
You’ll want to evoke definite feelings in a parent that your product is useful, safe, and needed. Shapes can help you do this.
Indicating the Product
A popular trend is to use the logo to give a sense of the product it represents. Take for example the logo for the stroller company Baby Bug.
It uses soft, round shapes to indicate the shape of a stroller AND a ladybug. It’s a good example because it uses shapes in both a practical and fanciful way.
Another example is the company Tiny Love. They have a somewhat simple logo, it’s their name encased in a shape, one that represents a heart yet it isn’t a literal heart.
In these two examples, we see the two sides of the spectrum for using shapes in a logo for a baby product. Either in a literal “this is a picture of what we sell” style or in something more abstract.
Is there a better way to go? There is no universal yes or no to this answer because it depends on the product and the way that your particular company wants to represent itself.
Consider that earlier idea – is this for the baby or the parent? The answer to that may guide your decisions on the best way to use shapes.
The Total Package
We have to mention the importance of typography in your logo. Using the right font is just as important as the way you incorporate the shapes into the logo for your baby products.
Since this is about a baby product, it makes sense to use a phrase that parents have said since time began to illustrate this point. “It’s not always what you say but how you say it.”
The best logos use type, color, and shapes to tell a story. When considering incorporating shapes into your logo think about what story it should tell and how that story should make someone feel.
How to Choose the Best Colors For Toy Logos
Posted on June 16, 2017 by Logo Design Tips and Tricks
When you’re creating toy logos, you need to create a design that will appeal to both children and their parents!
As toy sales have grown by 7% over the past few years, you have to think outside of the jack-in-the-box to make a good impression on your potential buyers.
In this competitive market, coming up with a unique image and even special stylized font for your toy logos isn’t always enough. You have to use the psychology of color if you want to ensure that a child reaches for your toy on the shelf.
In this post, we’ll tell you everything you need to know about which colors will send the perfect message to your market.
Look At Your Age Range
Fascinatingly, children see colors differently depending on their age. If you’re marketing towards the 2 and under set, it’s best to use a direct contrast of darker colors against lighter ones.
For example, you may want to place a deep purple next to a lime green. This will help to draw younger children’s eyes to your toys no matter where they’re placed on a shelf.
For children over two years, it’s important that you use a variety of colors, as studies confirm that children don’t like products that use lots of the same shade.
So, instead of using three different types of red, use red, blue, and yellow.
Since children respond more to color than adults do, it’s an absolutely crucial part of your design. A general rule of thumb? The more colors you can include in your design, the better. For example, if you’re selling a skybound trampoline, go for a bright color like green or yellow.
Go Gender Neutral
Unless you’ve been living under a rock, you know that there has been a lot of talk in recent years about gender and the colors we use to market towards boys and girls.
These days, consumers would prefer toys that are gender neutral, meaning they can be used — and marketed to — boys and girls equally. Resist the urge to package dolls in pink alone.
To that end…
Know What Your Colors Are Communicating
Of course, even if children are the ones reaching for your toys, parents are the ones buying. As such, make sure you know what your colors are saying to them.
Blues indicate a sense of calm — great for craft-based toys geared towards older children.
Reds communicate excitement and urgency, meaning they’re perfect for outdoor activities or board games.
Yellows and greens feel comforting, which means they’re a great option for toys that are intended to help children settle down. They’ll also work well for toys that need multiple players.
Create Toy Logos Today
Thanks to the advice in this article, you’re ready to create toy logos that will help your product to fly off the shelves!
To get started, we recommend using our free online logo maker — and showing your favorite designs to your most important customer: your kids!
For more advice on how to use logos to help with branding and marketing, check out our blog.