If you want to boost business for your company or shop, you’ll have to get creative. Thankfully, it’s not as difficult as it sounds.

All you need to do is brainstorm some stellar sign design ideas with your team. Signage is an easy way to attract customers and get your brand out there.

Are you curious to learn more? Keep reading for some awesome tips about signage design that will get customers in your front door and skyrocket your sales. Let’s get started!

Solidify Your Logo First

Small business signs will get your business noticed, even if you’re just starting out. But to create effective signage, you’ll need a stellar logo first. After all, your logo is the most recognizable part of your branding.

If your company already has a logo, make sure you’re happy with it before you create new signage. If you’re starting from scratch, check out our blog for info about creating the perfect logo for any business.

Choose an Attractive Color

Color is an important part of marketing psychology. So, when your team is coming up with business sign ideas, consider which colors best reflect what you’re trying to communicate.

Whether you’re creating the main sign for your business, or a sign to advertise a sale or promotion with both words and images, the colors you choose will affect how effective it is.

Use Signs to Increase Visibility 

Is your business hard to find? Use signs to increase your visibility and decrease customer frustration. Placing clear signs around your area that point people in the right direction will help.

Focus on Contrast in Your Signage Design

If your indoor or outdoor signage design is too busy and complicated, it won’t attract anyone’s eye as they walk or drive by. Make sure the colors you use contrast each other in a clear and simple way. Sticking to two or three colors is a great way to achieve this.

Contrasting with clarity will communicate the message you want, whether you’re directing customers toward your business’ parking machines or foot traffic into your shop.

Put a Fun Sign in Your Window

Are you afraid your business is looking a little stale? If that’s the case, then it’s time to have some fun.

Signs are a great way to communicate your sense of humor to potential customers. Use your whole team to brainstorm out-of-the-box storefront sign ideas. You might just surprise yourself! 

Take This as a Sign

Why wait to start boosting your business? Set yourself up for success today by using effective signage design to improve traffic flow.

For the best results, focus on using colors that match your company’s vibe and message. Be sure to contrast these colors appropriately and to keep your signage simple. Use these signs to show off your sense of humor and to boost your visibility. 

Need help coming up with a recognizable logo to put on your signage? We’re here to help. Check out our online logo maker for great results!

Does your store window use the same tired props every season? Are you stuck for ideas to tempt new customers over the threshold?

It can be tough to know how to attract customers to your store with a new display every month. When you factor in the changes to in-store displays, signage, and advertising, that’s a lot of visual merchandising techniques you need to consider.

Here’s how to rejuvenate your store displays and boost footfall through your door.

How to Attract Customers to Your Store in Four Easy Steps

Visual merchandising is huge business for a reason. However, there are some easy and affordable tactics you can use to spruce up your displays without spending the annual marketing budget in one go.

1. Get All Staff Involved

A fresh perspective could be all it takes to shake up your displays and take them from drab to fab. Give each team member the opportunity to come up with an idea for a seasonal display. You could even run a competition for the best one!

Research your products and ideal customer online, too. Use social media to look at how items are used – and photographed – by the type of person you’d like to shop in your store.

This will give you great store display ideas that’ll attract the right people through the door.

2. Offer Temptation (Instead of Putting the Best Goods on Display)

You want people to walk through the door and continue to enjoy what they see! Many store displays use the best products available, which leads to disappointment when customers walk further into the store.

Tempt customers in with a few key items, and use in-store displays to keep them visually entertained and interested. Highlight key areas in the store with marketing solutions like branded flags or roller banners to make important products and promotions completely unmissable.

Grouping products together – such as a cookery book, a mixing bowl, and a designer apron – will boost additional sales, too. Customers are more likely to buy additional related items if it is easy to do so. 

3. Use Digital Signs for Real-Time Updates

Digital signs can be as simple as hooking up a large TV screen to an app like OptiSigns Digital Signage & Instagram. Choose your hashtag or chosen topic, connect your TV to the app, and that’s it!

A stream of related content will continue to update and show off your products, or generate ideas of how your items can be used in a lifestyle setting.

For example, if you want to sell yoga mats, you could use a digital sign to run a stream of #YogaStretch Instagram posts in the background. Customers will then easily visualize how the product could be used and this will encourage them to buy.

4. Subconsciously Guide Your Customer on a Journey

Lead your customer from window front to interior display, to wall display, to product racks. This will build a subconscious journey that, with each step, builds a customer’s commitment to purchase.

For example, use spotlights at different levels to lead the eye from one product to another. Strip lighting on the floor will create a pathway, while soft lighting in fitting rooms is enticing and flattering.

If you’re using mannequins in the window have their head turned towards a product. The same goes for printed signs and advertising: use models who are looking at the product, not out at the customer. This has been proven to boost product sales!

Consider Your Branding, Too

Knowing how to attract customers to your store is more than creating intriguing shop displays. A strong brand personality will influence the colors, fonts, and even photography style you use to entice people to buy from you.

A good brand stems from a great logo. It should encompass your key colors, fonts, and that all-important personality that you want to convey. Have a go on our free logo maker tool to see how your updated brand could rejuvenate your stagnant displays!

With the average small business spending nearly 10% of their annual revenue on advertising, you could be looking at a significant investment with unknown returns.

If you’re worried about how much you’re spending on advertising, a vehicle wrap might be able to fill in some gaps where spending would be. When you choose to wrap your vehicle in vinyl lettering, you get serious benefits in your advertising arsenal.

Here are 5 reasons to consider vehicle wrap for your car or truck.

1. Billboard Wherever You Go

When you pay for a billboard, you’re suddenly going to turn your boardroom into a war room. You’ll be looking at maps as if you were a general at war. You’ll be looking for the places where your brand name will have the biggest impact without stepping into market saturation or the wrong demographic.

One of the biggest benefits of a vehicle wrap is that you aren’t tethered to one spot. Rather than having to put all of your chips on a single location, a vehicle wrap allows you to be as nomadic as your audience is. No one stays in one location for too long anymore and neither should your brand.

Your vehicle wrap is a moving billboard that can be parked anywhere you please to get the effect you want. If you’re having a regional promotion, you can park your logo wrapped vehicle in a spot where you’ll get all the eyes you need.

Enlist friends, colleagues, and other businesses to loan you a spot on their lawn to promote yourself. Your billboard can be dropped off and picked back up whenever it needs to be. If you can get a little time during rush hour in a high traffic area, you could end up seeing a surprise spike in business.

2. Brand Awareness

People need to see or hear a brand’s name three times before they remember you. If you’re driving around with your brand name wrapped on your vehicle, you’ll have a much easier time letting people know about you than if you were in one spot. Your logo emblazoned vehicle could drive by people three times in a day, thinking you had more market saturation than you really have.

Vehicle wrap helps to remind people of your brand when they might not be paying attention. Their minds could be wandering during their drive home from work and they would need to pick up your products or call you for an appointment. Driving past your vehicle, they’ll be quickly reminded and they’ll make a call to seal the sale.

Brand awareness is a complicated dance you do with your customer base. Telling them about your brand over and over can be exhausting to the point that they might not want to do business with you. But as that’s unlikely on the average small business’s budget, you can rest assured that if you make the effort to put your name out there, it’ll resonate.

3. Let People Know What To Expect

When people see your wrapped vehicle in the parking lot as they pull up to a trade show or event, the hair on the back of their neck might stand up. They might be driving to the mall having an unpleasant day and then when they see your logo in the distance, their eyes might light up.

Knowing that the quality that your products provide is on site with them might turn their day around.

When people get to know about your brand and what you have to offer, they’ll be over the moon to see that they have a chance to talk about your products. If you sell at trade shows, events, or community fairs, you could hype up your audience by having your wrapped vehicle nearby. Rather than hide it somewhere in the parking lot, find a nice open spot to place your car in so that people can see your vehicle from off in the distance.

With your quality on site, your customers and clients know they’re in for a treat. If they’ve got friends with them, they’ll alert those friends about what they’re going to be experiencing with your products.

4. Attention is Important

When you have brightly colored vehicle wrap marking your car, your company’s vehicles stand out from the other cars that are passing on the street. Drivers who might otherwise ignore a plain white van will be wowed by the attention that you attract to your wrapped car.

If you take the time to get your wrap designed by a talented local designer, you could end up hitting the road with a piece of art.

Depending on the types of vehicle you own, you might attract a whole new audience. While people might associate your brand with something that’s not for them, if they see your brand wrapped on a vehicle they admire, it could be interesting.

They might decide to strike up a conversation with your salespeople when they would otherwise have ignored your brand altogether. Let’s hope you’re ready for all the gearheads that your vehicle might attract if you pick the right one.

5. The Perfect Balance

Vehicle wrapping might be one of the best ways to advertise because you get the perfect balance of ad styles. You get to be somehow both in your customers’ faces while not being all that aggressive. You won’t be making a hard sales pitch but you’ll be taking up space in the front of their mind.

One of the reasons that no one ever brings up issues with vehicle wrapping as visual pollution or noise in the landscape is that it’s pretty innocuous. Check out what Image360 could do for your brand with their vehicle wraps.

Vehicle Wrap is Cheap and Easy

When you chose to use vehicle wrap as an advertising strategy, you get to show off your brand and your style. Your vehicle choice means a lot to how you can drive home your brand’s image. A cool car wrapped in a cool logo doubles down on the coolness factor of your company.

If you’re working on creating a new logo that could enhance your business, check out our guide for creating one that works.

Your logo should be social media-friendly. Here are social media solutions for your logo that you can use.

Your logo is the face of your company. If it’s catchy enough, it will create a positive impression and stick in your customers’ heads.

You, too, can share your logo on social media with the world. It’s not too much to ask.

Here are 8 social media solutions for your logo:

1. Have a Symbol-Only Version of Your Logo

So you’ve come up with a beautiful, dynamic logo. Now, it’s time to simplify your logo into a symbol.

Having a trademarked symbol makes it easier to share on social media.

You can use the symbol as a social media profile picture. Meanwhile, you can use your bigger, non-symbolized logo as a cover photo.

Your symbol can resemble your photo or look entirely different. However, it’s best to leave “hints” of your logo in the symbol so people can recognize both.

When creating images of your logo, keep the following in mind:

2. Use PNG Logo Files

You want your logo to show up clearly at every size. Using PNG logo files is important.

PNG files are easier to resize. These images do not get all pixellated and distorted when resized.

JPEG images are no good for logos. They tend to get pixellated when resized.

You want to keep the social media platform in mind when uploading your logo onto it. No matter what, always do the following:

3. Stay Consistent: The Most Important of Social Media Solutions

Consistency is important. You should be using the same logo for all social media channels you use.

Be sure to keep your logo the same, color scheme and all, across all social media platforms.

You should also use the same fonts and sizes for your logo on every social media platform.

Be sure to position your logo the same way in all of your images. This will help you claim the image as belonging to your company. The social media user will make the connection quickly.

You want customers to draw a clear connection between your brand and the logo. Using different logos for different social media outlets will only confuse your customers.

Speaking of consistency, do the following as soon as possible:

4. Test Across Devices and Social Media Platforms

You should be testing out your logo on every social media platform you use. You want to know how it looks so you can confirm your logo’s appearance on every medium.

You’ll also want to test out your logo on your mobile phone as well as a regular computer. You want to make sure your logo is flattering everywhere it’s posted.

Send your logo to your friends and ask their opinion on it. A little bit of honesty can go a long way.

If you didn’t use a PNG file, your logo might look slightly different on different social media platforms. It might also look different on the web or mobile versions.

5. Get Creative With Fonts

Creative fonts help your logo stand out. These fonts can be so unique, they’re connected with your brand alone.

The fonts you choose convey messages about your brand. Your font should never be too hard to read so people can pick up on these messages.

Choose no more than three fonts and use them in your social media profiles. This helps your customers recognize your brand easier.

For more recognition, use the typeface most commonly associated with your brand. Your logo is counting on it.

Your fonts aren’t the only thing you should pay attention to:

6. Use Your Brand Colors

Your logo design should contain your brand colors. These brand colors make a statement on your company’s behalf. They convey the personality of your company.

You should choose two to four colors and work with them consistently. This will help your brand stand out. Study the psychology of color and learn about how colors evoke certain emotions or thoughts.

Your social media profile should also integrate these colors. This helps social media users make the connection between your brand and the content they’re looking at.

People will judge your company by the colors it uses. According to one color marketing study, around 90% of the snap judgments people make about your products and brand will be based on the colors you use.

You should be using these colors in ways that make them stand out on your profile and your logo. Incorporate these colors into the images you share on social media. That will also help social media users make the connection between your brand and the content.

7. Take Advantage of Catchy Images

Edit your logo onto images that your audience will remember. Pictures of people wearing your logo, your products, or scenic surroundings are especially popular.

Using visuals is one of the social media solutions that are necessary for social media success. You want as many people to like and share your content as possible. Using catchy images makes this more possible.

Social media posts with visuals get 94% more shares than social media posts without it. It’s important to incorporate your logo into images whenever possible.

You can use different images for different social media platforms. However, make sure all the images fit your brand. Incorporate your logo or your brand colors for increased brand recognition.

Be sure to pay attention to the colors of the images you use. Vibrant colors pop out and attract more people. Black gives your brand a more sophisticated feel.

8. Make Your Logo Available On Every Social Media Platform

This is the most straightforward of the social media solutions here. You want your social media presence to be as big as possible. Your logo should be highly visible on all of them.

When people search for your company, they should be able to see your logo immediately. Your logo is one of the first impressions they’ll make of your brand.

Set your logo as your main profile picture on all social media platforms. This will help social media users recognize your brand and the official account you’re using.

Your company should establish official accounts on Twitter, Instagram, Facebook, Pinterest, YouTube, and more. All of these accounts should be updated regularly with fresh content. Your logo should be placed wherever possible.

Add personality to your social media posts. Don’t make your posts sound too corporate or impersonal. You can do this while sneaking your logo into the post with an image.

Use Your Logo Wisely

Your logo can take you far in the world of social media. These social media solutions will help you share your logo and your brand with the world.

With social media, your brand and business can expand beyond your wildest dreams. And it all starts with your logo.