There are now over 182,418 dental practices and 955,496 dentists in the United States. Without a strong dental marketing strategy, you’ll fail to stand out. You could struggle to discover how to get new dental clients as a result.
Instead of falling behind the competition, give these five dental advertising ideas a try. With these tips, you can stand out from the competition and attract new clients. As you gain new clients, your dental practice will grow.
You could become one of the top dentists in town!
Brush up on your dental marketing strategy with these five easy tips today.
1. Update Your Website
How do prospective clients find your dental practice after hours? When they can’t call you for information, they’ll need to look elsewhere. With an eye-catching, organized website, you can market your practice 24/7.
It’s important to make sure your website is fast, eye-catching, and up-to-date. Otherwise, you could scare off prospective clients.
In fact, about 88% of online users won’t return to a website after a bad experience. People form about 75% of their judgment about your credibility based on your site, too. Meanwhile, bad mobile optimization annoys nearly 50% of users.
Update your website with user experience (UX) design trends in mind. UX design trends will ensure your website is easy to use. When your website is easy to use, people will continue exploring your content.
As they linger and click around, your dwell times and clickthrough rate will improve. Meanwhile, your bounce rate will decline. High engagement and a low bounce rate can have a positive impact on your search engine ranking.
The higher you rank on search engines like Google, the more likely people will see your dental practice. Then, you can acquire more website traffic and new leads. As you generate more traffic, Google could boost your ranking even more.
To improve the UX on your website, make sure:
- The site is mobile-optimized for smaller screens
- Pages load quickly
- You have an SSL certificate (look for “HTTPS” in the URL)
- To fix any problem links or buttons
- To use an easy-to-read font
- Content is organized in an easy-to-use navigation bar
- To write using short sentences, paragraphs, bullets, headings, and subheadings
Improve your website for readability, too. If your content is difficult to read, people will leave, increasing your bounce rate.
It’s not enough to have a fast, eye-catching website. As you use these dental marketing tips, keep lead optimization in mind. How can you influence prospects to convert on your website?
For example, you can add a lead magnet prompting people to subscribe to your email newsletter. Then, you can send patients updates about your practice. You can entice them to sign up using an eBook or coupon for a cleaning.
Make sure your forms are short and easy to use. Check your forms on mobile devices, too.
Otherwise, you could miss a chance to convert website visitors into patients.
2. Create Wow-Worthy Content
As you use these dental advertising ideas, don’t forget to keep your website up-to-date. You can post fresh content to keep people returning to your site. Fresh content will keep you top-of-mind with your patients.
The next time they receive an email featuring your latest blog posts, they might remember to schedule an appointment.
Fresh content can support your search engine optimization (SEO) strategy, too. SEO will help you rank higher on search engines. As your ranking improves, you can:
- Appear on search engine pages before your competitors
- Increase website traffic
- Generate fresh leads and appointment bookings
- Generate brand awareness and recognition
- Improve your credibility
Create different types of content, including blog posts, videos, and infographics.
Then, optimize your content using keywords.
3. Design Eye-Catching Ads
Pay-per-click (PPC) advertising can help you stand out on search engines and social media. You can create eye-catching digital ads to lead more people to your website. Then, you can convert them from a website landing page.
You can target prospective patients using keywords or demographics.
For example, you can create ads that target mothers using images of happy, smiling families. Demographic and keyword targeting will ensure you appear in front of your target audience. Then, you can use personalization to appeal to your ideal customers.
As you explore different dental advertising ideas, consider using remarketing as well.
Remarketing allows you to reappear in front of previous website visitors. You can remain top-of-mind and draw people back to your website.
Consider geotargeting, too. You can appeal to prospective clients that are near your practice.
You can learn more about the best dental ppc strategies here.
4. Stay Social
Take a look at the content you created for your website. Can you reformat your content for social media?
Social media marketing will help you engage your online audience. Create live videos, polls, and quizzes to boost engagement. Consider hosting a contest or webinar, too.
Make sure to create content your followers want and need. Respond to their questions and show them you’re there to help. As people start commenting on your posts, don’t forget to comment back.
5. Keep Emailing
It’s not enough to learn how to grow a dental practice by getting new leads. You need to keep your existing leads engaged, too. Otherwise, they might decide to take their business elsewhere.
Email marketing is a dental marketing strategy you can use to nurture your leads. Keep subscribers up-to-date about the services you offer. Let them know if you’re offering any limited-time deals, too.
As you post fresh content to your website, keep your email subscribers informed. Then, you can use your emails to draw them back to your website.
Use email automation to save yourself valuable time. Automation can improve your campaigns using personalization. You can segment your email subscription list using buyer personas.
Personalization can help you connect with your subscribers with highly targeted messaging.
Brush Up: 5 Dental Advertising Ideas to Boost Appointments
Don’t let the competition outshine your dental practice. Instead, brush up on your marketing strategy with these dental advertising ideas. With these marketing tips, you can draw in more leads and book more appointments.
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