There are about 300 million vehicles on the road in the U.S. Close to 81 million of these cars and trucks are over 16 years old.

What that means for your car repair shop is opportunity. Think of all of the cars on the road that will break down and need service.

Marketing is the key to reach those potential customers. Learn the latest marketing tips, and you’ll have to hire more people. It’s how you’ll grow and scale into multiple locations.

Marketing is often the hardest thing to get right. There are many moving pieces in an effective marketing strategy, much like the moving parts of a car.

Read on to learn how to create a marketing plan that gets results with these tips and tricks.

1. Differentiate Your Business

Why would someone go to your car repair shop as opposed to your competitors? This is the most essential marketing question that you have to answer.

This is the basis of your value proposition or unique selling proposition (USP). You explain what you do, who you do it for, and why your business is so great that people can’t miss it.

To come up with a good USP, you need to understand your competition and how they position themselves. Knowing the target market is another important part of the USP.

2. Set Up Your Website

This is a digital world, and your website will serve as the centerpiece of all online marketing efforts. Your website has to reflect your USP and build credibility and trust.

You’ll want your site to appear in search engines. Turn your attention to site speed, mobile friendliness, security, and keywords.

Updating your website often with fresh content is another way to help build trust with visitors and search engines.

3. Educate With Content

Your potential customers might try to learn about their car before they take it in for repair. People will look for ways to diagnose car problems online.

They’ll look up “diagnose AC car problems” and “diagnose car overheating.” These are questions that people want answers to.

You can show your expertise and build trust with people by answering those questions. Create helpful content for your target audience and they’ll become loyal customers.

4. Repurpose Content to Expand Reach

The problem with social media is that there are too many options. It’s hard to create content for five different channels daily.

You don’t need to create fresh content every single time that you post something. You’d spend all of your time creating content.

Create a marketing strategy that allows you to post the same content to different marketing channels.

Here’s an example of how it works. Create an educational video for YouTube that shows someone how to check their car for leaks.

You can transcribe that video and use that as a blog post. You might have to edit the transcription, but it takes a lot less time than writing an article from scratch.

The next step is to edit shorter clips of the video for social media. Schedule the content in a social media scheduler, and you’re all set.

5. Set Labor Pricing

Pricing is part of a marketing strategy. Some auto repair shops market themselves by being the cheapest car repair shops in the area.

You don’t want to do that. You’d have to serve a lot of customers just to break even each month.

The most successful car repair shops have fair prices and build a ton of value for their clients.

How can you make sure that you don’t compete on price? Use a labor guide that helps you determine the time it takes to service cars. Take into account experience, probability of repairs, and other factors to set your pricing.

6. Spend Money on Paid Ads

Should you spend money on advertising? You can as long as you have a clear USP and you can communicate that in your ads.

Social media ads and search ads are two places to advertise that are effective but serve different purposes.

Search ads are similar to yellow pages ads. You reach people when they’re ready to buy. Social media ads build brand awareness. When people become ready to buy, they’ll remember your auto repair shop.

7. Collect Emails

A lot of the marketing tips listed here depend on third-party companies to leave everything as is. For instance, you don’t expect Facebook to change or Google to update its algorithm.

The harsh reality is that these companies change and evolve every year. Google makes thousands of small changes and a couple of major changes each year.

These changes could have a dramatic impact on your business. Your site could go from first to worst in search results.

How can you regain control of your marketing efforts? Grow your email list. Think of it as your best business asset.

People who sign up for your emails are already interested in your business. It’s like always connecting with warm leads.

Have sign-up forms on your website and always use calls to action to encourage people to sign up. Ask people when they visit your shop if they want to sign up to your list for discounts.

Email them helpful content regularly, such as tips, videos, and discounts.

Marketing Tips to Grow Your Auto Repair Shop

The auto repair shop industry is going to grow, but there will also be a rise in competition to meet the demand. The best way you can combat that is to have a smart marketing strategy.

The marketing tips here show you how to build a foundation by positioning your business to set your car repair shop apart from the others.

You have a list of tactics you can use to educate customers and provide value. You’ll reach more people, earn their trust, and save time on marketing.

If you found this article helpful, visit the home page to see other featured articles on this site.

There are now over 182,418 dental practices and 955,496 dentists in the United States. Without a strong dental marketing strategy, you’ll fail to stand out. You could struggle to discover how to get new dental clients as a result.

Instead of falling behind the competition, give these five dental advertising ideas a try. With these tips, you can stand out from the competition and attract new clients. As you gain new clients, your dental practice will grow.

You could become one of the top dentists in town!

Brush up on your dental marketing strategy with these five easy tips today.

1. Update Your Website

How do prospective clients find your dental practice after hours? When they can’t call you for information, they’ll need to look elsewhere. With an eye-catching, organized website, you can market your practice 24/7.

It’s important to make sure your website is fast, eye-catching, and up-to-date. Otherwise, you could scare off prospective clients.

In fact, about 88% of online users won’t return to a website after a bad experience. People form about 75% of their judgment about your credibility based on your site, too. Meanwhile, bad mobile optimization annoys nearly 50% of users.

Update your website with user experience (UX) design trends in mind. UX design trends will ensure your website is easy to use. When your website is easy to use, people will continue exploring your content.

As they linger and click around, your dwell times and clickthrough rate will improve. Meanwhile, your bounce rate will decline. High engagement and a low bounce rate can have a positive impact on your search engine ranking.

The higher you rank on search engines like Google, the more likely people will see your dental practice. Then, you can acquire more website traffic and new leads. As you generate more traffic, Google could boost your ranking even more.

To improve the UX on your website, make sure:

• The site is mobile-optimized for smaller screens
• Pages load quickly
• You have an SSL certificate (look for “HTTPS” in the URL)
• To fix any problem links or buttons
• To use an easy-to-read font
• Content is organized in an easy-to-use navigation bar
• To write using short sentences, paragraphs, bullets, headings, and subheadings

Improve your website for readability, too. If your content is difficult to read, people will leave, increasing your bounce rate.

Lead Optimization

It’s not enough to have a fast, eye-catching website. As you use these dental marketing tips, keep lead optimization in mind. How can you influence prospects to convert on your website?

For example, you can add a lead magnet prompting people to subscribe to your email newsletter. Then, you can send patients updates about your practice. You can entice them to sign up using an eBook or coupon for a cleaning.

Make sure your forms are short and easy to use. Check your forms on mobile devices, too.

Otherwise, you could miss a chance to convert website visitors into patients.

2. Create Wow-Worthy Content

As you use these dental advertising ideas, don’t forget to keep your website up-to-date. You can post fresh content to keep people returning to your site. Fresh content will keep you top-of-mind with your patients.

The next time they receive an email featuring your latest blog posts, they might remember to schedule an appointment.

Fresh content can support your search engine optimization (SEO) strategy, too. SEO will help you rank higher on search engines. As your ranking improves, you can:

• Appear on search engine pages before your competitors
• Increase website traffic
• Generate fresh leads and appointment bookings
• Generate brand awareness and recognition
• Improve your credibility

Create different types of content, including blog posts, videos, and infographics. 

Then, optimize your content using keywords. 

3. Design Eye-Catching Ads

Pay-per-click (PPC) advertising can help you stand out on search engines and social media. You can create eye-catching digital ads to lead more people to your website. Then, you can convert them from a website landing page.

You can target prospective patients using keywords or demographics.

For example, you can create ads that target mothers using images of happy, smiling families. Demographic and keyword targeting will ensure you appear in front of your target audience. Then, you can use personalization to appeal to your ideal customers.

As you explore different dental advertising ideas, consider using remarketing as well.

Remarketing allows you to reappear in front of previous website visitors. You can remain top-of-mind and draw people back to your website.

Consider geotargeting, too. You can appeal to prospective clients that are near your practice.

You can learn more about the best dental ppc strategies here.

4. Stay Social

Take a look at the content you created for your website. Can you reformat your content for social media?

Social media marketing will help you engage your online audience. Create live videos, polls, and quizzes to boost engagement. Consider hosting a contest or webinar, too.

Make sure to create content your followers want and need. Respond to their questions and show them you’re there to help. As people start commenting on your posts, don’t forget to comment back.

5. Keep Emailing

It’s not enough to learn how to grow a dental practice by getting new leads. You need to keep your existing leads engaged, too. Otherwise, they might decide to take their business elsewhere.

Email marketing is a dental marketing strategy you can use to nurture your leads. Keep subscribers up-to-date about the services you offer. Let them know if you’re offering any limited-time deals, too.

As you post fresh content to your website, keep your email subscribers informed. Then, you can use your emails to draw them back to your website.

Use email automation to save yourself valuable time. Automation can improve your campaigns using personalization. You can segment your email subscription list using buyer personas.

Personalization can help you connect with your subscribers with highly targeted messaging.  

Brush Up: 5 Dental Advertising Ideas to Boost Appointments

Don’t let the competition outshine your dental practice. Instead, brush up on your marketing strategy with these dental advertising ideas. With these marketing tips, you can draw in more leads and book more appointments. 

Searching for helpful tips, tricks, and guides? We have exactly what you’re looking for.

Explore our latest articles today to get started. 

Wondering if a TikTok marketing strategy is right for your business?

TikTok is a social media platform used for creating and sharing short videos. The app was first launched in 2016 and continues to grow as a popular entertainment source. There are around 100 million active users every month, and this number will only keep growing.

Did you know that some businesses are incorporating TikTok into their marketing strategies? If you have been snooping around using the app, you might find some videos about some products.

TikTok always provides ads and influencer promotions for products. If you’ve been looking for a boost in your social media marketing strategy, TikTok may be the answer. Read on to discover why your business needs a TikTok marketing strategy.

1. Great Way for Community Building Projects

User behavior and trends on social media are changing. You can see this in how users take in different kinds of content. Currently, it’s becoming and more about what you can do as a community.

What you can do for a TikTok marketing strategy is make a community group. It’s a great way for people to interact with one another by sharing ideas and conversations to finish a goal. After all, TikTok is a content-driven platform where users participate in online trends.

Once you make your community group, you will need to start gaining followers. You can create videos about your business or brand, or if you have the budget, pay a TikTok user to do it.

Despite the great idea, there is no grouping element in TikTok, but you can still see the area they all group around. Even with TikTok, you can continue building your brand on other platforms like Twitter and Facebook.

You can also make stories about your brand. If you’re looking for more ideas, contact a TikTok advertising agency.

Remember not to make any problems on the platform. Cancel culture is rampant and breeds all forms of toxicity. Ensure that your TikTok platform shares your values as a brand and a community.

2. Organic and Paid Post Opportunities

TikTok is an environment where brands can make fun and creative promotions. By collaborating with influencers, they can make quick trends with ease. This is what you can call organics posts.

Organic and paid post means you get an equal amount of opportunity for your product. Through hashtags and challenges, you’re able to connect with users in new ways.

A good example of this is with Chipotle, where influencers joined challenges. Working with influencers can give you access to a wider audience. It also benefits the consumers, as they’re provided with free content.

TikTok boasts of giving new forms of digital ads. Currently, Brand Takeovers are the new billboard. Viewers often see this when using the app and get encouraged to join the hashtag challenge.

Partaking in a TikTok marketing campaign can be tempting. The average price for a TikTok ad can range from 50,000 to 100,000 dollars. Although it comes with a hefty price, the advertising opportunity does not disappoint.

3. Improved Influencer Marketing

Having your brand’s presence is crucial to increase people’s awareness of it. However, for you to get the most out of the TikTok ad, you will need to find the right people for it. Search for viral creators, follow them, and ask if they’re willing to collaborate with you.

When advertising on TikTok, you will need to reach out to influencers. This strategy works well with the current state of the market. This is because of the problem of the new rules and audience retention.

TikTok is changing how these collaborations work. They give opportunities for creators to get in touch with them and for other consumers to jump in. This allows you to boost your brand’s influence faster.

Your business doesn’t need to hire a musician to create a TikTok song. TikTok often works with musicians to create trending sounds. You can use these recommended songs to boost your content to the For You page.

However, there are dangers with using large influencers. They might get into controversy and paint your brand in the wrong color. When working with influencers, determine whether they can represent your brand well.

4. User-Generated Content

User-generated content is one of the popular forms of content this year. This links with the trend that concerns this generation’s authenticity. Nowadays, consumers value authenticity more than anything.

The increase of fake news is running rampant throughout the media. It also explains why consumer’s trust in social media declined over the last few years. One of the best things about user-generated content is that it serves as free advertising.

All social media platforms today are currently fighting this issue. However, Tiktok has an advantage in this. They have authentic content as part of their design that separates fake from real.

TikTok focuses on user-generated content. It relies on consumer advocacy and people who want to talk about your brand. It’s the most authentic content available that doesn’t rely on a marketing strategy.

Though marketing is vital to a brand’s success, it helps to focus on improving your products. Take part in the effort that encourages conversation about your brand.

5. Attracting the Next Generation

TikTok has won the hearts of many next-generation customers. This is because of the viral trends and influencers that speak to young buyers. Always keep a content standpoint.

Through the use of TikTok advertisements, brands can showcase their products. The people who can see these can all vary with age. If your target demographic is a younger audience, you can reach them with TikTok.

Why Your Brand Needs a TikTok Marketing Strategy

TikTok is a great place to promote your brand and find its niche. It’s a platform for new content which the new generation keeps their eyes on. Use TikTok to advertise your product brand today and enjoy the benefits of a TikTok marketing strategy.

TikTok is a great place for your social media marketing strategy, but you don’t have to limit yourself to it. Looking for more ways to enhance your social media marketing efforts? Check out some more of our content and see what can help your business prosper.

You can’t go wrong by advertising with Instagram. Having a presence and engaging with your existing audience is all well and good, but what if you want to grow faster? In that situation, you need an Instagram advertising strategy.

But what encompasses a good strategy? This article will go over six steps for you to start on this journey.

Focus on First Impressions

You should ensure that when people come to your page they know what they are looking at. Make sure you complete your bio and that it reflects your brand. Those who search for you on Instagram should be able to see what you stand for at a glance.

While each photo on Instagram is relevant, be aware of how they appear in sequence. As an example, scrolling down on Instagram user Ashnichrist’s feed shows examples of how consistent photos can change style over time. It uses a color palette that evolves instead of being a series of unconnected photos.

Be Relevant

Follow others on Twitter, Instagram, or other feeds to stay aware of common trends. Use these to your advantage by responding to them and creating your own content that matches its style. This will help you appear up-to-date with the latest moods online.

Be Human in Communication

Even when you advertise your products, you should be careful about sounding like you are only shilling your wares. Speak in a natural tone and try not to sound like you are closing a sale. Some of your content does not even need to straight link to your products, as you build a rapport with your viewers.

Use Others in Your Instagram Advertising Strategy

Another way to get clout online is to work with existing popular individuals. These people share their stories and can place you in a prominent position in their lives.

For example, Hannah Cormier is one example of an already-successful individual sharing her clout online. She allows others to pay her for social media advertising and creates unique content in response.

Have a Story to Tell

According to Patrick Hanlon’s book, Primal Branding, people respond very well to stories. Throughout history, from skalds to the news to soap operas, we have contextualized our world through narratives. 

Following on from this, including a story of your rags-to-riches success in what you communicate helps others believe in you as an underdog. Alternatively, you can use a story of the creation of your product and how you have helped people with it. Others will rally to your side in support of watching you continue to succeed and stay by your side as you resolve to improve others’ lives.

Be Active on Your Feed

You should not only post Instagram images on your feed and leave it at that. Responding to comments allows others to see that you are human and also lets them feel like they are part of your journey.

Where Next?

We hope this has imparted some of the benefits of Instagram and how you can best make use of the audience available there. However, these should just be the first steps in your Instagram advertising strategy. Moving forward, you should check the rest of our blog for more information. 

We provide up-to-date advice on several ways you can grow your brand as well as handle your community.