The average clickthrough rate of a web ad is less than .5%. You might think that’s low, but display ads deliver a lot of value in brand awareness, recognition, and ROI.

Do you want to make your marketing more effective? You might be ready to launch a paid advertising campaign. That means you’ll have to work on advertising creative for your ads.

You need to know the web ad specs for each display ad network because the wrong ad size could leave your ad distorted. That’s not a good look for your company and it won’t get many clicks.

Read on to find out what the best web ad networks are, the ad specs, and how you can design effective ad campaigns.

Google Display Ads

Google’s Display Ad Network is a broad network of websites that offer you the opportunity to advertise your products. You can make sure that your ads appear on the right sites with perfect targeting.

You can use retargeting campaigns, which target people who already visited your website. This is an effective way to create top of mind awareness of your brand without spending a small fortune to do so.

You can also run a general display ad campaign that is effective and highly targeted to your audience.   

There are about 10 display ad sizes that you can use in your advertising. Check out https://www.digitallogic.co/blog/google-display-ad-sizes/. This site has all of them listed out in a graphic that’s easy to understand.

Facebook Audience Network

Facebook has its own ad network, which can help you extend your reach beyond advertising on Facebook and Instagram. You can set up your ads through the Ad manager.

Facebook ads are styled according to your objectives. You can try to increase conversions, brand awareness, sales, or app installations. Your ads would appear on mobile websites and within apps.

The Facebook Audience Network says that ad sizes should utilize a 16:9 or 9:16 aspect ratio. Your ads shouldn’t have more than 20% text.

Watch Out for Apple

Apple hasn’t been mentioned much in the ad network conversation. That’s because most people can advertise their apps in the App Store.

Apple isn’t like Facebook or Google because those two companies are highly dependent on advertising revenue for survival. Apple makes most of its money from device sales.

That’s going to change shortly. Apple is said to be expanding its ad capabilities, but it wants to do so in a way that still protects user privacy. That’s an interesting balance because digital ads rely on user data for targeting.

You’ll want to keep an eye on this development for sure.

Web Ad on Your Website

Bloggers and businesses are also using web ads on their own websites. They’ll use these ads to promote conversions on their sites. Here’s how they do it.

They have something called a lead magnet. This is usually a downloadable guide or a free email course to get you to sign up for to their list. This is usually a quick win for a potential client.

A fitness instructor may have a free weight loss course. A food blogger could offer an ebook of recipes. A business can offer case studies.

The website may have a landing page on its website that showcases the benefits of the lead magnet and how it will help someone solve a very specific problem. That’s where you would sign up.

Instead of having a random sign up form on the website, these sites will use display ads. The ads will be featured in blog posts and along the sidebar of the site. These ads are linked to the landing pages, where people go to sign up. 

The most successful sites will offer several lead magnets to appeal to different interests. The fitness instructor may have workouts and recipes on their site. They’ll have one lead magnet for recipe pages, such as a nutrition guide. The content that features workouts will have a lead magnet about building strength.

Once you’re on their list, you make it more likely that the person will buy from you eventually.

You can do the exact same thing on your website. You have to figure out what a compelling lead magnet would be to entice your audience.

When you design the online ads, use sizes that people are already familiar with, such as the standard Google display ads. You’ll also make it much easier on yourself.

Designing Ad Creative

When you design your web ads, it’s important to create an ad that will get attention on desktop and mobile devices. Decide on the colors to use in your ad. The colors should be part of your brand and provide contrast to get attention. Bright and bold colors work well here.

You also need to think about what the viewer is doing when they look at the ad. They will look at your ad for about a second. The design needs to have the right context. Context is the reason why the same ad will work great on one network but not on another.

How should you design ad creative for Facebook ads? Since the ad network doesn’t recommend that you use more than 20% text in your ads, focus on the product in use.

Let’s say that you’re advertising a pair of stylish jeans. Use a little text, but have a picture of a person who looks great in those jeans.

Making the Best Web Ad

No matter which ad network you choose, you have to make a great looking web ad that will attract attention from users. You need to design an ad that sells by demonstrating the end result of the product or defines the problem in a way that people relate to.

Then you can focus on telling that story within the ad specs and deliver an incredible ad. If you want more great design tips and tricks, head over to the blog of this site for the latest articles.  

As a business owner or manager, it’s essential that you know how to run an Instagram business page. Social media is a necessity when trying to build your brand and reach a large target audience. In more recent years, Instagram has climbed its way to the top of social media platforms. 

Instagram allows you to reach an audience through photos and captions. Instagram’s business page feature allows you to place contact information into your bio including links to your business’ email address and website address.

Getting started on Instagram, however, does require some general knowledge on how the platform works. Whether you’ve been absent from your Instagram account for quite some time now, or if you’re new to the platform altogether, it’s time to start getting acquainted with it. 

Knowing the ins and outs of Instagram is going to be your starting point for attracting previous customers and gaining new ones. To start your successful Instagram journey, continue reading below. Here’s everything you need to know about getting started on Instagram!

1. Choose a Username That’s Recognizable

Unlike Facebook where you simply put the name of your business for your profile, Instagram allows you to create a user name for your account. However, it’s advised that you consider using your business’ name or a username that’s recognizable to customers. 

There’s no first and last name on Instagram, but you can place all of the words of your business’s name together to create one username. If need be, you can use underscores to separate different words, but many companies just put it all together as one. 

The username that you choose is going to be how your customers and followers find you. When creating your account, Instagram will also ask for your full name. Be sure to fill this information in with your business’s name. 

This will bring your account up when people search for your business.

2. Upload a Profile Picture That’s Recognizable 

Your next step will be to upload a profile picture that’s recognizable as your business. The perfect size of an Instagram profile photo is 400×400 pixels. You want to choose something that Instagram users will see an automatically know that it’s your business. 

One great idea for a profile photo is your business’ logo. Your previous customers will know exactly who you are when joining Instagram and new customers will begin to associate your logo with your brand. However, do keep in mind that you’ll need to upload your profile picture on a mobile device using the Instagram app. 

If your logo isn’t saved into your mobile device, then you can import it from Facebook. 

3. Update a Well-Written Bio

A great profile picture needs a well-written bio to back it up. What’s considered a well-written bio for businesses on Instagram? Instagram gives you a 150-character limit for your bio. 

This means you need to be clear and to the point in your bio. State who you are as a brand, what makes you stand out from the competition, what your mission statement is, and forms of contact. Be sure to place your website and email address or other contact information in the bio as well. 

These will be shown as links and your followers can click on the links and be directed to your website or email in a matter of seconds. 

4. Start Following Other Pages

You’ll want to begin following other pages on Instagram. The more accounts you follow, the more connections you’ll make. It’s another way to network and another way to get to know other people in your industry. 

Use Instagram’s search tool to search for businesses similar to yours or related to yours. Do you work with other companies? Find them on Instagram and be sure to follow them. 

Once you follow them, you can almost guarantee a follow back. Search for them using the names of the companies or hashtags that are relevant to the industry. You never know, you might even become inspired by what these other pages are posting. 

5. Post Valuable Content and Photos

Now it’s time to start posting your own content! At the bottom of your Instagram app, there are 5 different icons. The middle app with the plus sign inside the box is how you’ll add your photos. 

Unlike the profile picture, you can upload a photo to your feed from your computer. Use this link: https://setapp.com/how-to/how-to-post-to-instagram-from-mac to learn how!

Once you click this button, you’ll be given the option to take a new photo to post or upload an existing one. You can also create a new video or post one already saved in your gallery. Once you’ve got your photo, you can then add on filters and other types of enhancements. 

Although using a filter here and there is great depending on the type of photo or video you’re posting, keep in mind that you don’t want to go overboard with filters either. Be sure to scroll through all the different editing options before posting to ensure you have a perfected final product. 

But before you hit post, there are a few other things you should know about as well, such as location and hashtags. 

6. Set Up Your Location

Before you post a picture, you’ll have the option to put the photo’s location on it. It’s ideal that you use this feature because it’ll let followers know where your place of business is if you have a physical address. You might even come to learn that someone else has already named your place of business for you. 

If not, go ahead and name it yourself! Then, when customers use your products or services, they can add your location to their own photos and spread the word! Once you post a photo with your location, the location will appear on top of the photo as a blue link.

Click the link to see all other photos tagged at your location. Anyone who adds your business’ location to their photos will have those photos appear here. You can then see what customers enjoy about your business! 

7. Always Use Hashtags

Hashtags are another important factor to consider before posting your photo. Hashtags are a great way to attract people to your Instagram page. For example, if you sell hair products and use a hashtag, “#healthyhair,” you’ll draw attention from people who are looking up posts on healthy hair. 

However, be sure to use hashtags correctly. When posting a photo, the hashtags in the caption should be directly related to the photo you’re posting. There’s nothing worse than tricking people into visiting your page by putting a hashtag on a photo that has nothing to do with it. 

8. Interact with Your Followers

If you want to be successful on Instagram and stay successful, then you need to interact with your followers. When followers send you direct messages or DMs, be sure to reply to them within a few hours. If anyone comments on your photos or ask questions, always be sure to respond back. 

Even if it’s someone leaving a comment about the product and not a question, respond. This shows your commitment to your brand and your customers. It’ll also keep your followers engaged. 

Another way to interact with followers and keep them engaged is to post promotions, contests, giveaways, and more!

9. Research Your Competition

You never want to take the same content that your competitors are posting and use it for your own page, however, what you can do is visit their pages and get inspired. See what it is they’re posting, how often they’re doing it, and how they keep their followers engaged. 

What do you like or dislike about their Instagram page? Take this information and find ways to incorporate it into your own page while staying unique and true to your brand. 

10. Advertise Your Instagram Account

Advertising your Instagram account is another must. If you’ve only used a Facebook account and a website for years, how do you expect your current customers to find you on Instagram? Advertise your new social media platform by posting links to your account or your Instagram handle on all of your other pages.

Promote your new social media account in any way possible. You can even consider adding it to your business cards!

Getting Started on Instagram Takes a Few Steps!

There are several steps that you need to take when getting started on Instagram. However, once you follow these steps listed above, you’ll be a successful Instagramer in no time!

For more posts similar to this one, be sure to keep checking back with us daily!

When 70-80% of consumers actively ignore paid advertisements, ranking highly in organic search results is vital to your business.

SEO isn’t magic. It takes time and dedication, which means it may be smart to hire someone else to take care of it for you. But how do you know who to hire or where to start?

Here are 15 tips to help you choose the right professional SEO firm for your business.

1. Understand There Isn’t a Fix-All Method

Before you seek an SEO firm, it’s important to know that there is no “secret sauce” for SEO marketing.

A low-quality SEO consultant will tell you they have secret optimization techniques that beat the algorithms. This isn’t true.

If you ask a potential firm how they drive results and they say it’s a proprietary method, run away. SEO is an open field and there are various techniques marketers use to improve search rankings. If a company’s method is veiled in secrecy, consider it a red flag.

2. Don’t Trust Google

This might seem like an oxymoron, but don’t automatically trust the first result on Google when looking for a high-quality SEO consultant.

A good SEO company will rank well if they know how to do their job. But the best SEO companies are so overwhelmed by doing good work that they don’t need to worry about optimizing their websites.

Great SEO firms have loyal clients that refer even more loyal clients to them, so they don’t spend resources to gain new clients if they don’t have to.

Many companies that rank well are focusing their energy on ranking well because they don’t have clients. Not that there aren’t any good SEO companies ranking well on Google, but don’t blindly trust Google without doing your own research first.

3. Establish Your Goals First

Before deciding who to hire, know what you’re after. Establish clear goals and share them with the SEO firm in your consultation.

You can’t just say “I want to increase traffic to my website.” Here are examples of good goals:

• We need to boost revenue through new sales and hope SEO will drive those sales.
• We want to promote email sign-ups by offering free trials.
• We want to improve the reputation of our brand by pushing bad reviews down and bringing good reviews up.

The more easily you can measure metrics for it, the better the goal.

4. Define an SEO Budget

Know how much you want to spend before you go after any certain SEO company.

Ask about specials and package deals early on to determine whether a firm’s services are within your budget. Most will be willing to piecemeal their services to work with you.

When selecting a package, always defer to the goal you made in the beginning.

5. Make a List of Options

From your budget and a list of goals, come up with 3-4 good options to choose from. Then, have conversations with each consultant or firm to determine which is the right one for your business.

Good sources for this include personal and professional networks, similar (non-competitive) companies, and industry insiders.

6. Ask Good Questions

Never go into a consultation without a list of relevant questions. They will help guide the conversation and determine whether the firm is a good fit.

Here are some helpful questions to ask:

• How will you improve our search engine rankings?
• Can you share information on past clients and their results?
• Will we have to commit any internal resources?
• How will you keep me informed during the process?

Write out these questions as you make your list of goals and bring them with you to the consultation.

7. Consider In-House SEO

In the middle of your search for an SEO firm, you might have the urge to bring SEO in-house. Your employees know your business better than any consultant ever will. And if your communication is good, it might be worth a shot.

Or, you can always try the consulting thing for a while and determine whether your team can do it. Contract their services for a year, then let your in-house team handle it.

8. Ask for Advice

If you have your heart set on an SEO firm that you can’t afford, ask if they can advise you on the work. Then someone in-house (or someone new you’ve hired) can work under them as an apprentice to learn.

If you go this route, you’ll have an in-house employee coached by the experts, which may be the best of both worlds.

9. Know When to Let It Go

SEO is difficult and extremely competitive. Over 75% of people never click past page one of the results on Google. As such, you need to decide if spending time and money on SEO is worth it.

You may not see much value going from page six to page two. Unless you want to commit and give it your all, SEO may be something you focus on when you have more resources down the road.

10. Ask for Testimonials

If you’re looking for unbiased opinions about an SEO firm, look for reviews. Reading through testimonials and unsolicited online reviews is a great way to find a reputable firm.

Find these reviews by searching for them on Yelp and Glassdoor. Some agencies will provide references and case studies if you ask. Case studies will show you what the company is capable of.

A great firm should have no problem putting you in direct contact with a former client so you can talk with them about their experience. If the company says no to this, it’s not a good sign.

11. Don’t Go Local “Just Because”

Yes, supporting local businesses is always a good thing, but not always with SEO.

SEO can be performed remotely from anywhere. There are many options to choose from, so you’re not stuck with your local SEO agency.

Just be careful about choosing SEO companies in foreign countries. Unless your target audience lives in that country, that may not be a good move.

12. Watch out for Questionable Practices

Be on the lookout for black hat SEO practices. Companies that use “shady” hacks to improve their search results can cause damage to your rankings that take years to recover from. This damage is because Google punishes sites that they catch using these practices.

If an SEO firm makes unrealistic guarantees about results, look elsewhere. Some practices to look out for are:

• Buying links from low-quality, random websites
• Using a program to generate web pages
• Scraping content from other sources
• Using fake press releases to spam links

If you’ve used any of these techniques, let your SEO expert know. They can help you clean up your website so you don’t have a run-in with Google.

And just to be safe, don’t enter a business agreement with anyone who wants to keep copyrights to the metadata they create, edit, or analyze for your website. If you give them this right, they can legally bar you from your site if you leave them for a competitor.

13. Check out Digital Marketing Agencies

Don’t forget to include digital marketing agencies in your search for an SEO firm.

SEO can work seamlessly with pay-per-click advertising, social media marketing, and conversion rate optimization. Some companies offer all of these services at once. If you’re focusing on SEO alone, you may miss these companies that will help you meet your business goals.

14. Familiarize Yourself with Common SEO Tools

Don’t blindly trust anyone you have a consultation with. Before hiring an SEO company, familiarize yourself with common SEO tools and tactics.

Some tools are better than others, so do your research. This way, when you ask what they’re using, you’ll understand their knowledge of SEO. Plus, the more tools they use, the more capabilities they have—this is a win for you.

15. Pay Attention to Their Proposed Timeline

SEO is an ongoing activity that takes patience and time to implement and achieve success. Be wary of any company that promises success with an unrealistic timeline.

A reasonable SEO timeline will outline the firm’s plan from beginning to end. The timeline will probably range from several weeks to months. Make sure they know what you expect as well, so you can work together with a common goal in mind.

It’s Time to Hire a Professional SEO Firm

Now that you’re equipped with these tips, do you feel prepared to hire a professional SEO firm?

You can’t go wrong if you set realistic goals, follow a budget, and ask the right questions before signing any contracts.

If you want to learn more tips for SEO beginners, check out the rest of our site.

When you’re looking to create campaigns for your advertising it makes sense to look to the big boys.

After all, what better way to pattern yourself than after companies with good marketing.

You don’t even need a comparable budget to get there.

So, if you’re wondering what tried and tested methods of marketing are available then read on and we’ll show you some of the proven ways that companies have gotten ahead.

1.Brand Consistency

Delivering a repeated, consistent message across all platforms is something used by brands to get ahead.

Think of it this way: you’d know it’s a Coke commercial when you watch it even if the bottle wasn’t labeled. They’ve built an empire on repeating the same message in slightly different ways for decades.

You may not have the reach of Coke, but if you do it right then customers will think of you whenever the emotional association pops up. It’s a long road, but it’s a proven way to build something which lasts for years to come.

2. Telling Stories

Storytelling is all the rage these days. Many brands miss the mark, however, by telling a story simply for the sake of telling one.

Don’t take a page out of the book of recipe websites that tell you long, rambling stories before getting to the point.

Instead, you need to work in your brand and product naturally over the course of any given piece of marketing. Tell your viewers a story they’ll love right from the beginning and you’re well on your way to forming a lasting impression in their minds.

3. Content Marketing

Intertwined with storytelling is the idea of content marketing.

Many people make the mistake of thinking of their content as simply a means to one simple end: their search engine optimization.

That’s a huge mistake. Instead, you can use your content marketing to intertwine more high-concept ideas for your products and services.

SEO is still important but content marketing can be used across platforms to deliver your message to those reading, watching, and generally enjoying your content.

And that’s the key: content marketing should always be enjoyable to go through. It’s not about slipping a sales letter into an article and snagging higher Google ranks. It’s about people viewing your company as a content creator, in addition to selling your products.

4. Staying Mobile

A huge percentage of your viewers are going to be using phones or tablets to view your marketing.

That means a tight focus on mobile marketing is key to ensuring you’re ahead of the competition.

It’s not just about reactive web themes either. Focus on how people use their phones. Are you targeting the sorts of questions a person might actually ask their phone when making a search?

Does your website load cleanly on mobile? Are ads interfering with the user’s experience?

Design things with mobile devices in mind for the best end result.

Emulate Companies With Good Marketing

Copying companies with good marketing isn’t hard. Think about the things that you know for sure about the big brands that most of us use in our daily lives and scale them down to suit your own business model.

The sky’s the limit and you don’t need to split test every idea that comes to mind when you can just steal a page from the big boys.

So, consider, how can you modify your marketing today to bring it in line with industry titans?

For more informative reads, bookmark our site, and share this post if you found it useful.