Whether it’s summer or winter, there will always be dedicated hikers. They’ll pack their bags and head to some faraway place with their favorite gear in tow.
But what makes this gear their favorite gear? Is it the quality? The price?
While quality and price are certainly important to buyers, sometimes selecting favorite gear comes down to simple branding strategies. One of the simplest of these strategies revolves around logo design.
So what are some branding tips for companies that wish to design an effective hiking logo design? Continue reading to find out.
What’s in a Name?
A company that sells outdoor gear surely needs a name that appeals to hiking fanatics. And why does this name matter when it comes to logo design?
Well, to put things simply, a business’s name sometimes ends up being very present in its logo design. As a matter of fact, sometimes a name is a central part of a logo.
That said, if a business is going to use its name in its logo, it should hope that its name includes words such as “path,” “mountain,” or “quest.” Furthermore, it should do some research to avoid making some common mistakes.
Animals and Scenery
Nothing says a company sells outdoor gear like the mountain lion or bear in that company’s logo. There is something about animals that just epitomizes the great outdoors.
As a result, if a company can get away with slapping an animal in its design, perhaps that business should go for it. This goes for hunting logos as well as hiking logos.
Some businesses have been around for more than a few years. A few of these businesses eventually decide to upgrade their logos by modernizing them.
This move definitely isn’t a mistake. Businesses should definitely try to ride the wave as certain designs overtake others in popularity. Of course, these businesses shouldn’t eliminate any identifying features from their logos.
Every logo design, be it a hiking logo design or a beauty logo design, needs an appropriate color scheme. Those in the hiking industry have a few options available to them.
Earthy colors such as brown and green are obvious choices for some companies. Blue might also work for companies that cater to those who hike near bodies of water.
A company could even go with choosing a color based on a different type of messaging. Red, for instance, exudes passion and might work well for some businesses.
Location, Location, Location
Where a company is located (or the demographic it wants to market to) can determine a lot about its logo. A company, for example, located near Mount Kilimanjaro might create a logo which features someone climbing Kilimanjaro.
There are all sorts of fun ways to incorporate location into logo design, so companies shouldn’t shy away from it.
Fine-Tune Your Hiking Logo Design
Hiking season is still going strong, so businesses shouldn’t waste any time fine-tuning their hiking logo designs. The time is just right to make a great impression on hikers who are ready to hit the trails.
If you need a little extra help with designing your logo, get in touch with us. We live and breathe logos, so we’d be happy to help.