As technology continues to influence the construction industry, you’ve likely already had to evaluate and evolve your own construction/building business.

But does your current logo communicate the changes you’ve made?

No matter what phase of business you’re in, having a logo that stands out from the competition is essential. It should relay what you do for clients in milliseconds.

We’re here to help. Whether you’re updating an old logo or creating one for your new construction business, we’ll fill you in on the construction logo design tips you need to throw a wrecking ball at the competition.

Avoid Cliches

One of the most difficult aspects of logo design in any industry is striking the balance between recognizable and cliched images.

Think about the construction logos you frequently see around your service area.

We’re willing to bet that a large portion of them include images of houses, tools, roofs, and skyscraper-like buildings.

Do you really want to communicate to potential clients that you’re just an average, run-of-the-mill construction company?

We didn’t think so.

However, you have a very limited time to let your customers know what it is you do — and you need them to remember your logo.

What To Do Instead…

We suggest putting a new spin on familiar design elements.

For example, instead of a completed house, try a design showing a roofing or floor plan. Instead of a completed skyscraper, show one that’s half-completed, and half-scaffolding.

Also, use your font to communicate your services. Don’t be afraid to go with big, bold block lettering.

You want your logo to be eye-catching, on-brand, and let your customers know your work will withstand the elements and the test of time.

This will leave potential clients wanting to learn more about insulation services, or whatever products and services you offer.

Keep It Active And Colorful

Cliches can also come in colors. If you’re thinking of using yellow and black, or white and orange, in your logo design, think again.

Not only has this been done to death, it also shows that you’re trying to imitate known construction suppliers and companies.

Instead, use colors that highlight the unique aspects of your business.

For example, if you focus on using eco-friendly construction methods, use blues and greens in your logo design. If you primarily work in commercial construction, use silver and dark blues to indicate the power of corporations.

No matter the color, font, or central image you end up choosing, make sure it’s consistent with the specific services you offer and clientele you serve.

Construction Logo Design Process From the Ground Up

Thanks to this post, you now have a firm grasp on what to do — and what to avoid — to make your construction logo design shine.

Of course, as with anything in life, you don’t always get it right the first time.

Use our free online logo maker tool to create a few possible designs. Then, have your office or social media followers vote on their favorite option.

For more design tips and tricks, be sure to check back with our blog.

To succeed in the roofing and construction industry you want to be memorable for all the right reasons. A well-designed logo that embodies your business and sticks in customers’ minds is essential. A memorable logo is more likely to make people tell their friends about your business. It also encourages them to use your services again themselves.

Some of the most effective roofing logos use hidden symbolism to give their brand an extra boost in today’s competitive market.

But how do you include hidden symbolism to your roofing logo? Here are 5 ideas to get you started.

Secondary Imagery

Have you ever looked twice at a logo only to see something you didn’t the first time? That second glance would have picked up on the logo’s secondary imagery. Major brands like the Pittsburgh Zoo and PPG Aquarium and the Spartan Golf Club use this technique brilliantly.

Including secondary imagery in your logo lets you say many things about your brand at once. This gives your customers a more complete idea of who you are as a company. Incorporating it in a clever or subtle way also gives your logo the extra pop it needs to be more memorable.

Use Symbols

Symbols represent self-contained ideas and are understood more immediately and consistently than words. They’re also more universal – not requiring language or any related visual elements to lend meaning.

As a roofing company, symbols of a house, roof tiles, or windows are just a few that would suit your logo.

Negative Space

Negative space or white space is the space between the lettering and visual elements of your logo. Using white space to create symbols or secondary typographic imagery is a perfect way to incorporate a hidden meaning into roofing logos.

So, when you look at your logo, teach yourself to look at what’s not there. Clever use of negative space is one of the strongest tools at a logo designer’s disposal.

Clever Typography

Proper typography is an essential element of roofing logos, but it can also lend your design hidden symbolism if used cleverly. Consider the negative space between letters – can you use it to form a secondary image? Do any letters of your brand name resemble an appropriate symbol?

Letters that have an arched shape lend themselves to roof imagery, which would suit roofing logos well. For example, a company like Arlington Roofing Co could make use of the A and N in their brand name.

Create Depth With Color and Shading

Logos need to be able to work in greyscale or color, but by using different shades you can create hidden meaning in your roofing logo that’ll work in any format.

Roofing logos bring to mind imagery of buildings, construction, and arched roofs – by shading different areas of your typography or visual elements, you can create the effect of roof tiles or walls. The limit is really your imagination!

Start Designing Quality Roofing Logos With Our Free Tool

Creating a roofing logo that won’t fail is no easy task, but with a bit of creativity and our free tool, you’re ensuring your roofing company stands out from the crowd!

The process of metalworking dates back over 10,000 years.

Nowadays, thousands of metalworking companies vie for their stake in a massive industry. Fortunately, a memorable logo increases your odds of grabbing consumer’s attention by 13%.

So, what goes into crafting a memorable new logo?

As it turns out, some design components of successful logos are universal. Others are more industry-specific. That said, there are ways you can use proven components to create an original brand image.

Here are 5 tips you can use to design a sharp metalworking logo for your company!

1. Don’t Fall Into the Cliche Trap

There are logo cliches in each industry. For instance, in this industry, anvils and gears are painfully common.

The reality is that some trends are not worth following. Many become dated quickly, while others prevent you from sticking out from the crowd.

Focus on the values of your business and design a logo around that. Just because everyone else uses a symbol doesn’t mean you should.

2. Use Color With Purpose

You can use certain colors to differentiate yourself from others in your industry. However, you can also use it to elicit certain moods.

For example, blue signals dependability, while people tend to associate purple with creativity. Incorporate orange into your logo if you want to appear more enthusiastic than your competitors.

Furthermore, if you use more than one color, make sure they compliment each other. Try using a color wheel as a reference.

3. Choose a Fitting Font

A good font type brings a logo together.

To find your font, start by typing out your company name and scroll through your options. For starters, a couple of fonts that fit the theme of the industry are Zwodrei Bold and Very Damaged.

Always consider the legibility of your font. If it looks like it will be unreadable on business cards or t-shirts, choose a new one. Overall, you want your logo to be versatile.

You can also blend your symbol with your font. For example, the Martin Awards logo replaces the tittle in the letter i with a shooting star.

4. Avoid Overcomplicating Things

People all over the globe can recognize the golden arches of McDonald’s or the Nike swoosh. There are a couple reasons for this.

For one, simple logos are easy to recognize. Adding endless components bogs down your overall design. A simple design is straight to the point and doesn’t confuse anyone.

Second, simple logos embody versatility. You can shrink them or enlarge them with ease.

5. Consider Using Negative Space

If you look around this industry, few companies use negative space in their logos. This provides the perfect opportunity to stand out.

Start by analyzing all the letters in your wordmark. Look for a shape in the negative space of a letter, and see what relevant symbols fit in there. For example, the negative space in the letter N makes a triangle.

Don’t force using negative space for the sake of it. Just consider it as a clever way to differentiate your brand.

Piecing Together Your Metalworking Logo

The tips above will help you create a metalworking logo that people can latch onto.

Avoid imitating the designs of other companies in your industry. After all, the purpose of designing a logo is to present a unique, recognizable face for your company.

Also, try not to go too crazy with fonts. You want a harmonious image, so limit yourself to a maximum of two fonts per logo if you can.

Now that you have some inspiration, use our free online logo maker tool to bring your ideas to life!

Getting ahead in business comes down to one simple goal: make an impact before your competition can make a bigger impact.

Nowhere is this truer than in the world of household renovations.

With so many competitors out on the market, you need to either stand out or make way.

You have to have strong branding to get ahead. And the forefront of branding is and always has been your business logo.

Take this renovations company, by way of an example: Perth Renovations Co. With their soft blue-and-yellow colour scheme and beautiful home renovation work, their logo needs to be simple, definitive and trendy.

In today’s article, we’ll learn just how to accomplish that.

Ready to get a marketing edge with logo work that works for you?

Good, because we’re ready to give it to you.

Let’s go!

Renovate Your Logo, For Better Results

Visual marketing is the most direct method possible for reaching potential clientele. Show off your business by using iconography, and you’ve developed a quick, easy-to-digest entire marketing tool.

But how do you go about it?

First off, let’s address the question of quality. It might be tempting to think you can get away by creating something at home and not paying someone for it.

Don’t work against yourself. A quality renovation logo is an investment in the marketing of your business. You need to make sure you’re getting a product that looks professional and speaks to the people you’re trying to do business with.

When considering a new logo:

Make a good first impression

It might sound more complicated than this, but the plain truth is people react poorly to awkward or ugly colour combinations.

Actively promote the idea of your company as a secure and professional option through colour theory. Match colours according to analogous and split-complementary guides.

There’s a wealth of information on this available online. Use shades, tints, and tones, and make sure to research adequately before you start.

Take the hint

When your industry is competitive, you need to make sure you stand out. Not having a logo is actively working against your own best interests.

Sometimes this also means taking inspiration from the other guy. Look for renovation logo trends amongst your competitors. If it works for someone else, there’s a good chance it will work for you.

Help clients assess your services quickly

A good logo should straightforward enough that it conveys what your business does almost as quickly as it takes to read your business name.

If you’re operating in a high-end neighbourhood, it makes no sense for your renovation logo to be neon colours. Similarly, logos that use a simple combination of letters might be good for law firms. For a renovation service, you’ll want to show off some sort of design flair or make a visual reference to homes, in some way.

Transform Your Renovation Logo, Today

In business, it pays to put your best foot forward.

Make that foot your logo.

Use design, colour scheme, and market research to your advantage. Create something that will truly set your business apart from the rest.

Create a renovation logo that means business, today. Visit us for quick, no fuss logo maker services, either for free or with premium user benefits.