As technology continues to influence the construction industry, you’ve likely already had to evaluate and evolve your own construction/building business.

But does your current logo communicate the changes you’ve made?

No matter what phase of business you’re in, having a logo that stands out from the competition is essential. It should relay what you do for clients in milliseconds.

We’re here to help. Whether you’re updating an old logo or creating one for your new construction business, we’ll fill you in on the construction logo design tips you need to throw a wrecking ball at the competition.

Avoid Cliches

One of the most difficult aspects of logo design in any industry is striking the balance between recognizable and cliched images.

Think about the construction logos you frequently see around your service area.

We’re willing to bet that a large portion of them include images of houses, tools, roofs, and skyscraper-like buildings.

Do you really want to communicate to potential clients that you’re just an average, run-of-the-mill construction company?

We didn’t think so.

However, you have a very limited time to let your customers know what it is you do — and you need them to remember your logo.

What To Do Instead…

We suggest putting a new spin on familiar design elements.

For example, instead of a completed house, try a design showing a roofing or floor plan. Instead of a completed skyscraper, show one that’s half-completed, and half-scaffolding.

Also, use your font to communicate your services. Don’t be afraid to go with big, bold block lettering.

You want your logo to be eye-catching, on-brand, and let your customers know your work will withstand the elements and the test of time.

This will leave potential clients wanting to learn more about insulation services, or whatever products and services you offer.

Keep It Active And Colorful

Cliches can also come in colors. If you’re thinking of using yellow and black, or white and orange, in your logo design, think again.

Not only has this been done to death, it also shows that you’re trying to imitate known construction suppliers and companies.

Instead, use colors that highlight the unique aspects of your business.

For example, if you focus on using eco-friendly construction methods, use blues and greens in your logo design. If you primarily work in commercial construction, use silver and dark blues to indicate the power of corporations.

No matter the color, font, or central image you end up choosing, make sure it’s consistent with the specific services you offer and clientele you serve.

Construction Logo Design Process From the Ground Up

Thanks to this post, you now have a firm grasp on what to do — and what to avoid — to make your construction logo design shine.

Of course, as with anything in life, you don’t always get it right the first time.

Use our free online logo maker tool to create a few possible designs. Then, have your office or social media followers vote on their favorite option.

For more design tips and tricks, be sure to check back with our blog.

Working in construction is typically more about manpower and hard work than it is about creativity.

But, to make your company stand out, you need a strong logo. It’s easier to achieve this than you might think. You just need some good ideas to steer you in the right direction.

Here are a few things to keep in mind as you’re making your construction logo.

1. Keep it Simple

No matter what your logo ends up looking at, be mindful that it doesn’t look too busy.

You want something clients will be able to easily recognize and understand. This doesn’t mean making a plain, boring logo.

It just means to keep a balance between funky colors and shapes. There should be one or two bold elements tied together by simple features. For inspiration, check out Poms & Associates logo.

Then, keep everything in black and white when you start to get your ideas out.

This helps you focus on simplicity and design before you add colors and textures.

2. Have a Purpose

As you’re playing with different elements, think about what makes you stand out from your competitors.

Your construction logo should reflect your professionalism or your niche market. Consider creating it in line with your brand values, too.

If you aren’t sure how to pull this off, look into the psychology of shapes, colors, and letters.

Each has a subconscious effect on how users will interpret your logo. Some will be masculine and bold, while others will represent a sense of community and balance.

3. Be Interesting

The more you look into the uses of colors and shapes, the more you start to tell a story.

But, you aren’t done with your construction logo yet.

Try to add something that makes people do a double-take, like the hidden arrow in the FedEx logo. Or, push your creativity to tell a story, similar to Amazon’s promise to deliver anything from A to Z with a smile.

To best achieve this without overcomplicating anything is to make use of white space. Another way to approach this kind of design is just a hint of color to compliment a black and white background.

4. Know Your Placement

Before you click “save” on your logo, think about everywhere it’s going to be. Can you tell what it is when it’s really small as well as when it’s stretch out?

This is a crucial question because you will be using your logo in various sizes and mediums.

It’s going to be digital for social media and email purposes. It’s also going to be printed on business cards and promotional items. You may even stitch it onto company shirts or hats!

Not to mention getting a truck wrap for your team leader’s construction trucks.

Your logo has to be effective everywhere it goes. Make a list of all the marketing materials you plan to use, and try to imagine each one with your logo on it.

Make Your Own Construction Logo

Now that you’ve got the blueprint of an effective logo, it’s time to make it come to life. You just need a bit of time and a little bit of imagination to create something powerful and professional.

Click here to start your logo-making process!

Branding is an essential part of marketing any business. It sets a company apart from their competition.

Even in the construction business, people do business with people. People want to do business with other people who have similar goals and values as they do.

Branding helps translate that. Part of branding a business is creating a logo that people relate to.

But creating the right logo for a construction business isn’t easy. Here are seven tips for designing the right logo to help build sales.

1. Check Out the Competition

Before getting started, check to see what types of construction logos the competition has already created. This is important for two reasons.

First, the whole point is to stand apart from the competition. To do that, it’s necessary to understand what the competition says about their business.

Second, it would be a huge waste of time to create a new logo only to realize that it’s nearly the same as a competitor’s.

However, checking out the competition will also provide some ideas and clues as to what a good construction logo can look like. Write down what parts of their logos really stand out.

Then write down which parts are distracting or might turn off a potential customer. This can be the colors, symbols, and even the font design.

2. Focus on the Message

Creating a construction logo that stands out amongst the rest is a key element. But it also has to convey trust.

Think about McDonald’s and their golden arches. Those arches have come to represent value, family, and good food delivered exactly the same way no matter where it’s being purchased.

That’s how McDonald’s wants to be known. That’s the message they’ve sent out to everyone since they opened their doors.

Take some time to write down keywords and phrases that mean something to the company. Know exactly how the company should be thought of and then create a symbol that best represents those words and meanings.

The message doesn’t have to be blatant, it can also be hidden within the logo. But the logo must represent the company’s values in order to be effective.

3. Choose a Symbol

Choosing the right symbol for a construction logo will take some time. It needs to be something that conveys a meaning within the symbol.

A bear as a symbol conveys strength. Common items that might be used in a construction company logo are hammers, hardhats, and drills. These are logos that demonstrate exactly what the company does.

Font-based logos are also a popular choice. Think IBM. They rely on distinctive fonts to set them apart from their competition.

However, neither route needs to be chosen. Think of the Nike logo. It’s merely a swoosh.

Nike has spent years and millions of marketing dollars to convey meaning into that simple swoosh.

Whatever type of symbol is chosen, it should help to build consumer awareness, brand awareness, and trust.

4. Select the Right Font

Selecting the right font is important when creating a construction logo. Choose one too fancy and it might turn off potential customers.

Some are just difficult to read and would serve to confuse customers. It can be difficult to figure out which one to choose because there are so many offered.

However, a font should be chosen just like the symbol. It should convey a message clearly and concisely to the customer.

5. Pick Out the Best Colors

Colors within a construction logo are extremely important. Colors have a deep meaning behind them.

It wouldn’t make sense to choose bright pink if a construction company is trying to market to a mostly male audience. It would make sense to use an earthly green color like HomeRenoCare when connecting new home buyers to home construction builders.

Colors should be easier to choose after the message has been figured out. However, don’t go overboard by choosing too many colors.

It can be off-putting and confuse the message. Benjamin Moore, a company that specializes in selling paint went with a simple, all white logo.

Limit the number of colors from 1-3 to ensure the message isn’t lost under all the color. The point is to stand out, not overwhelm.

6. Keep the Construction Logo Simple

More than anything, a good construction logo needs to convey a lot within a small amount of space. But that doesn’t mean it needs to have a lot within that space to convey it’s message properly.

The best logos are simple. There aren’t too many colors, or symbols, or words. There is just enough to make someone take notice, even when they aren’t aware of it.

There is such a thing as clutter within a logo. It’s when there’s too much stuff within the logo and that clutter serves to overwhelm and confuse the consumer.

A logo needs to represent a place where a consumer can go to buy something they need. It also needs to represent an easy experience, even when there might be difficult decisions to make.

Baskin Robbins may offer 31 flavors, but it only features 3 colors, its monogram, and their name on their logo. This gives the impression that going in to choose an ice cream flavor should be a fun and joyful event.

7. Be Wary of Trends

While it might seem tempting to create a construction logo based on what is trending now, it won’t last. Then it will be necessary and costly to change the logo.

It may also confuse consumers and create a barrier when it comes to brand recognition if the logo has to be completely redone. While it’s okay to make minor changes, it’s pretty tough to completely rebrand down the road.

Think of Quaker Oats. It was started in the mid-19th century. The logo, a Quaker man was used because it conveyed good quality along with honest value.

However, throughout the years, the company has had to make a few updates in order to modernize their brand. To avoid upsetting their customers, they had to take 10 years to slowly change their logo.

Instead, choose something that can stand the test of time. Something that can last for 10-20 years is a great logo to choose.

Get Started

It’s easy to get started creating a new construction logo with us. Over two million people have already relied on our services to create their company logo.

It can even be done in less than 10 minutes. It’s even possible to edit the logo when minor changes need to be made.

Don’t wait to start branding. Create a free logo today.

Does your window company need a new logo? Maybe. But maybe not. This is a big and drastic undertaking and should never be taken lightly. You should never shake things up for the sake of shaking things up.

But a new logo and rebrand certainly does have its time and place. And a lot of companies have found new success after a new logo.

So is it right for you? Keep reading to find out.

We’re Not All Pepsi

Listen, we would all love to have Pepsi’s marketing dollars and fan base, so we could pull off a full rebrand every couple of years. Take a look at their many logos over the years.

But here’s the thing. Constant re-brands is a part of their brand. Some time ago, they decided to differentiate themselves from Coke by establishing Pepsi as the younger and edgier brand.

Coke was to be the American institution, and Pepsi wanted to be it’s younger and wilder sibling.

But Pepsi is Pepsi and has billions of marketing dollars at their disposal to spread the word of their rebrand, and change the logo on a billion cans. None of us are Pepsi.

As a window company, it’s highly unlikely your brand or position is young, hip, and edgy. So, a new logo every 5 years for you is only going to cause you to water down your branding.

When is it Not Time for a New Logo

There is always the, “if it ain’t broke don’t fix it mentality.” So should you stick with your original logo? Here are some situations where the answer is probably yes.

1. Your sales are stagnant:

It’s really easy to scapegoat your brand when your sales are underperforming. But it’s actually rarely to blame.

Your brand could be the problem, but it takes a lot of research to determine if your brand is failing, or your brand execution is failing. Too many people assume it’s the former.

This is particularly true of new brands. Some people will pull the plug on a new logo, and switch back to the old one after only about a year. Or even worse, they will pay money to have a new-new logo designed.

You need to give a new brand time to ripen and mature. And you need to give yourself enough time to promote it and incorporate it.

Marketwire is an example of this. As a global leader in press release distribution, they rebranded in 2012, to reflect a move to doing more than press releases and rolled out a new logo and a new tagline “Beyond Words.” It was well received.

But then, a year later, they rolled out another rebrand, another logo and inexplicably added a “D” to their name to become Marketwired. This was almost universally met with head-scratching and was seen as a big step back.

2. Your logo is already popular

Let’s not forget what happened to the Gap. In 2010, they decided to change up their already-iconic logo. The new logo was fine and actually looked good. But the existing logo was so beloved by customers there was an uproar.

In the end, The Gap had to go back to the “old” logo in a matter of days.

if your window company already has a logo that people like and recognize, there is probably no reason to change it up, unless, one of the situations in the next section apply to you.

When is a Good Time to Change Your Logo

Here are the situations when a new logo is appropriate and could really help your window company.

1. Your offering has changed

Maybe you’re a window company that is expanding into blinds and patio doors. If you feel your logo is a little to windows-only, you could rebrand and launch a new logo that doesn’t pigeonhole you as much to one offering.

2. You’re attacking a new market

Let’s say someone like Blinds and Design decided they were going to target just home builders and interior designers. That would be a serious shift from business-to-customer to business-to-business, so that could necessitate a new logo.

You will have a new target market, so you may need a new logo that will better resonate with your new audience.

That being said, you’re going to need more than a new logo. You’re going to need new messaging and a total re-brand as well. Too many people think a new logo is a rebrand. It’s actually far more complex than that.

3. A merger or new acquisition

This one is a no-brainer. If you acquire, get acquired by, or merge with another company, it’s time for a new logo.

You will need a new logo to combine the elements of multiple brands coming together as one. The mentality here is always “It’s a new day. It’s a new company. Stronger, yet still united.”

4. You didn’t put much thought into your logo the first time

You’re a startup who just feels the need to have “something” to stick on your website and letterhead.

But over time, your business grows and matures and your logo that never really meant anything is becoming more meaningless.

Now you have the time and resources to create a logo that actually means something to you and your target audience. So take advantage of your chance to do things right the second time.

Ready to Create a New Logo for Your Window Company?

We have been the go-to-choice for new logos for over 2 million brands worldwide! And we can help you create a logo you and your customers will fall in love with.

Let us show you how to create an amazing logo design for your brand. Right now. For free! You can start by clicking here to create your account.