7 Tips for Creating a Solar Panel Installation Company Logo
Posted on June 21, 2022 by Logo Design Tips and Tricks
Did you know that only 50% of small businesses are still running after 5 years? With stiff competition in the solar energy field, you have to distinguish yourself from the crowd. And making your mark as a business starts with developing a crisp and memorable logo.
If you’re looking to craft the perfect logo or pursue a brand refresh, stick around. You’ll learn the 7 best tips for creating a solar panel installation company logo!
1. Know Your Mission
When you’re trying to determine how to get started sketching logo ideas, begin by looking at your company’s mission statement. Your mission statement should outline your goals, vision, and purpose.
Use this statement to think about the abstract shapes, colors, and imagery that connect with your company. This could include anything from the sun’s rays to curvy lines. Remember that when you’re in the preliminary stages of design, you should jot down any idea, even if it seems random!
2. Consider Your Audience
If you’re a new solar panel installation company, it’s wise to look at the population most likely to buy your product. Will you be serving younger homeowners looking for a more eco-friendly way of living? Or will you be serving older adults close to retirement who have more disposable income?
The type of audience will impact the type of logo options you go after. A fun and playful style with bold colors may be appropriate in a family-friendly suburb. But if you’re hoping to draw business from upper-middle-class or upper-class households, you should go with a minimalist style.
Sleek, clean designs create an aura of professionalism that will go a long way. For instance, you could derive a design from the arch of the sun and limit your color palette. You may even want to use gold instead of yellow for a fancier style with black text.
3. Go with Modern Typography
Solar energy is an energy of the future, and you want your company logo to reflect a forward-thinking mentality. As much as you might like an Art Deco-inspired font, you’re better off reaching for typography that looks more modern.
Consider going with a sans serif font. This means that there won’t be serifs, or ornamentation, attached to the letters. Likewise, you won’t see as much difference in width from one part of the letter to the next.
A cleaner typeface, like Helvetica, adds contemporary flair to your company logo. You can even modify the width or height of the letters from a given typeface. For instance, if your company name has an O in it, consider slimming it down to avoid creating a squatty appearance.
4. Find the Right Shape When Creating a Logo
Every logo has an overarching shape that adds unity to the design. And if someone is looking at your logo from a distance, they might only see that shape initially.
That’s why it’s so important to choose a recognizable shape that will spark someone’s curiosity. As they move closer, they can see the company name and might just want to learn more about the benefits of solar panel installation. See for yourself!
Consider organic shapes for a logo that has movement and some playfulness. Angular, boxy shapes tend to look cleaner and may suggest a higher level of expertise. But they can look too utilitarian in an industry that is all about harnessing the sun’s power.
5. Choose a Compelling Color Scheme
When you think of solar panel installation, you probably think of warm colors like yellow and orange. As a result, you may want to go with warmer colors. This is a logical choice — just make sure to choose a yellow or orange that doesn’t look too acidic.
You could upend expectations, however, and choose a monochromatic color scheme. This means you’ll stick with gray and black as the dominant colors.
No matter what you choose, make sure you avoid using light colors for the text unless they’re sitting against a darker backdrop. Otherwise, no one will be able to read the company name if you have sunny yellow against white.
6. Be Original
While it’s wise to research designs from the competition, don’t simply copy what’s already out there. Instead, focus on creating a new logo that doesn’t look anything like the competition. Originality is key!
For example, if most of the other solar energy companies are featuring the sun in some capacity, avoid doing that. You could use grid lines to mimic the look of solar panels as an alternative.
And if warm colors dominate other company logos, reach for blue. This color aligns with colors in many solar panels. You’ll end up with a more memorable design that won’t blend in with the rest.
7. Make an Adaptable Company Logo
In other words, create a logo that will look good at any scale and in any location. You’ll use your logo on your website and social media pages. And you’ll use it on letterhead, email signatures, and company swag.
How does your logo translate into black and white? Is the design too busy to look good on a smaller scale? Ideally, you want a logo that has identifiable shapes and forms that will also look striking if you’re not able to print them in color.
Create the Best Solar Panel Installation Company Logo
When you want to grow your solar panel installation company, you need a logo that represents your mission and goals. Look at design elements like the color scheme, shape, and typography. And develop a logo that shows originality and will appeal to your target audience.
Need more marketing tips? Check back for new articles!
A Complete Guide to Construction Logo Design
Posted on September 17, 2018 by Logo Design Tips and Tricks
As technology continues to influence the construction industry, you’ve likely already had to evaluate and evolve your own construction/building business.
But does your current logo communicate the changes you’ve made?
No matter what phase of business you’re in, having a logo that stands out from the competition is essential. It should relay what you do for clients in milliseconds.
We’re here to help. Whether you’re updating an old logo or creating one for your new construction business, we’ll fill you in on the construction logo design tips you need to throw a wrecking ball at the competition.
One of the most difficult aspects of logo design in any industry is striking the balance between recognizable and cliched images.
Think about the construction logos you frequently see around your service area.
We’re willing to bet that a large portion of them include images of houses, tools, roofs, and skyscraper-like buildings.
Do you really want to communicate to potential clients that you’re just an average, run-of-the-mill construction company?
We didn’t think so.
However, you have a very limited time to let your customers know what it is you do — and you need them to remember your logo.
What To Do Instead…
We suggest putting a new spin on familiar design elements.
For example, instead of a completed house, try a design showing a roofing or floor plan. Instead of a completed skyscraper, show one that’s half-completed, and half-scaffolding.
Also, use your font to communicate your services. Don’t be afraid to go with big, bold block lettering.
You want your logo to be eye-catching, on-brand, and let your customers know your work will withstand the elements and the test of time.
This will leave potential clients wanting to learn more about insulation services, or whatever products and services you offer.
Keep It Active And Colorful
Cliches can also come in colors. If you’re thinking of using yellow and black, or white and orange, in your logo design, think again.
Not only has this been done to death, it also shows that you’re trying to imitate known construction suppliers and companies.
Instead, use colors that highlight the unique aspects of your business.
For example, if you focus on using eco-friendly construction methods, use blues and greens in your logo design. If you primarily work in commercial construction, use silver and dark blues to indicate the power of corporations.
No matter the color, font, or central image you end up choosing, make sure it’s consistent with the specific services you offer and clientele you serve.
Construction Logo Design Process From the Ground Up
Thanks to this post, you now have a firm grasp on what to do — and what to avoid — to make your construction logo design shine.
Of course, as with anything in life, you don’t always get it right the first time.
Use our free online logo maker tool to create a few possible designs. Then, have your office or social media followers vote on their favorite option.
For more design tips and tricks, be sure to check back with our blog.
4 Great Construction Logo Ideas For Your Business
Posted on December 22, 2017 by Logo Design Tips and Tricks
Working in construction is typically more about manpower and hard work than it is about creativity.
But, to make your company stand out, you need a strong logo. It’s easier to achieve this than you might think. You just need some good ideas to steer you in the right direction.
Here are a few things to keep in mind as you’re making your construction logo.
1. Keep it Simple
No matter what your logo ends up looking at, be mindful that it doesn’t look too busy.
You want something clients will be able to easily recognize and understand. This doesn’t mean making a plain, boring logo.
It just means to keep a balance between funky colors and shapes. There should be one or two bold elements tied together by simple features. For inspiration, check out Poms & Associates logo.
Then, keep everything in black and white when you start to get your ideas out.
This helps you focus on simplicity and design before you add colors and textures.
2. Have a Purpose
As you’re playing with different elements, think about what makes you stand out from your competitors.
Your construction logo should reflect your professionalism or your niche market. Consider creating it in line with your brand values, too.
If you aren’t sure how to pull this off, look into the psychology of shapes, colors, and letters.
Each has a subconscious effect on how users will interpret your logo. Some will be masculine and bold, while others will represent a sense of community and balance.
3. Be Interesting
The more you look into the uses of colors and shapes, the more you start to tell a story.
But, you aren’t done with your construction logo yet.
Try to add something that makes people do a double-take, like the hidden arrow in the FedEx logo. Or, push your creativity to tell a story, similar to Amazon’s promise to deliver anything from A to Z with a smile.
To best achieve this without overcomplicating anything is to make use of white space. Another way to approach this kind of design is just a hint of color to compliment a black and white background.
4. Know Your Placement
Before you click “save” on your logo, think about everywhere it’s going to be. Can you tell what it is when it’s really small as well as when it’s stretch out?
This is a crucial question because you will be using your logo in various sizes and mediums.
It’s going to be digital for social media and email purposes. It’s also going to be printed on business cards and promotional items. You may even stitch it onto company shirts or hats!
Not to mention getting a truck wrap for your team leader’s construction trucks.
Your logo has to be effective everywhere it goes. Make a list of all the marketing materials you plan to use, and try to imagine each one with your logo on it.
Make Your Own Construction Logo
Now that you’ve got the blueprint of an effective logo, it’s time to make it come to life. You just need a bit of time and a little bit of imagination to create something powerful and professional.
Click here to start your logo-making process!
7 Tips For Designing A Construction Logo That Builds Sales
Posted on December 14, 2017 by Logo Design Tips and Tricks
Branding is an essential part of marketing any business. It sets a company apart from their competition.
Even in the construction business, people do business with people. People want to do business with other people who have similar goals and values as they do.
Branding helps translate that. Part of branding a business is creating a logo that people relate to.
But creating the right logo for a construction business isn’t easy. Here are seven tips for designing the right logo to help build sales.
1. Check Out the Competition
Before getting started, check to see what types of construction logos the competition has already created. This is important for two reasons.
First, the whole point is to stand apart from the competition. To do that, it’s necessary to understand what the competition says about their business.
Second, it would be a huge waste of time to create a new logo only to realize that it’s nearly the same as a competitor’s.
However, checking out the competition will also provide some ideas and clues as to what a good construction logo can look like. Write down what parts of their logos really stand out.
Then write down which parts are distracting or might turn off a potential customer. This can be the colors, symbols, and even the font design.
2. Focus on the Message
Creating a construction logo that stands out amongst the rest is a key element. But it also has to convey trust.
Think about McDonald’s and their golden arches. Those arches have come to represent value, family, and good food delivered exactly the same way no matter where it’s being purchased.
That’s how McDonald’s wants to be known. That’s the message they’ve sent out to everyone since they opened their doors.
Take some time to write down keywords and phrases that mean something to the company. Know exactly how the company should be thought of and then create a symbol that best represents those words and meanings.
The message doesn’t have to be blatant, it can also be hidden within the logo. But the logo must represent the company’s values in order to be effective.
3. Choose a Symbol
Choosing the right symbol for a construction logo will take some time. It needs to be something that conveys a meaning within the symbol.
A bear as a symbol conveys strength. Common items that might be used in a construction company logo are hammers, hardhats, and drills. These are logos that demonstrate exactly what the company does.
Font-based logos are also a popular choice. Think IBM. They rely on distinctive fonts to set them apart from their competition.
However, neither route needs to be chosen. Think of the Nike logo. It’s merely a swoosh.
Nike has spent years and millions of marketing dollars to convey meaning into that simple swoosh.
Whatever type of symbol is chosen, it should help to build consumer awareness, brand awareness, and trust.
4. Select the Right Font
Selecting the right font is important when creating a construction logo. Choose one too fancy and it might turn off potential customers.
Some are just difficult to read and would serve to confuse customers. It can be difficult to figure out which one to choose because there are so many offered.
However, a font should be chosen just like the symbol. It should convey a message clearly and concisely to the customer.
5. Pick Out the Best Colors
Colors within a construction logo are extremely important. Colors have a deep meaning behind them.
It wouldn’t make sense to choose bright pink if a construction company is trying to market to a mostly male audience. It would make sense to use an earthly green color like HomeRenoCare when connecting new home buyers to home construction builders.
Colors should be easier to choose after the message has been figured out. However, don’t go overboard by choosing too many colors.
It can be off-putting and confuse the message. Benjamin Moore, a company that specializes in selling paint went with a simple, all white logo.
Limit the number of colors from 1-3 to ensure the message isn’t lost under all the color. The point is to stand out, not overwhelm.
6. Keep the Construction Logo Simple
More than anything, a good construction logo needs to convey a lot within a small amount of space. But that doesn’t mean it needs to have a lot within that space to convey it’s message properly.
The best logos are simple. There aren’t too many colors, or symbols, or words. There is just enough to make someone take notice, even when they aren’t aware of it.
There is such a thing as clutter within a logo. It’s when there’s too much stuff within the logo and that clutter serves to overwhelm and confuse the consumer.
A logo needs to represent a place where a consumer can go to buy something they need. It also needs to represent an easy experience, even when there might be difficult decisions to make.
Baskin Robbins may offer 31 flavors, but it only features 3 colors, its monogram, and their name on their logo. This gives the impression that going in to choose an ice cream flavor should be a fun and joyful event.
7. Be Wary of Trends
While it might seem tempting to create a construction logo based on what is trending now, it won’t last. Then it will be necessary and costly to change the logo.
It may also confuse consumers and create a barrier when it comes to brand recognition if the logo has to be completely redone. While it’s okay to make minor changes, it’s pretty tough to completely rebrand down the road.
Think of Quaker Oats. It was started in the mid-19th century. The logo, a Quaker man was used because it conveyed good quality along with honest value.
However, throughout the years, the company has had to make a few updates in order to modernize their brand. To avoid upsetting their customers, they had to take 10 years to slowly change their logo.
Instead, choose something that can stand the test of time. Something that can last for 10-20 years is a great logo to choose.
It’s easy to get started creating a new construction logo with us. Over two million people have already relied on our services to create their company logo.
It can even be done in less than 10 minutes. It’s even possible to edit the logo when minor changes need to be made.
Don’t wait to start branding. Create a free logo today.