5 Steps to Successful Marketing Company Logos
Posted on December 10, 2018 by Logo Design Tips and Tricks
According to Forbes, 50% of consumers suggest their first use of a product or service is when they decide if they are going to be loyal to a company.
As brand image continues to be one of the important factors that play into whether a potential customer will give your company a chance, it is more important than ever to get your marketing company logos right.
A poorly designed logo could damage your company’s brand more than any other graphics component. The reason it could damage your brand so deeply is that you use it on every marketing piece you create.
Your marketing logo design is like your handshake before you can shake hands.
Continue reading this article to learn the five steps to take to great a marketing agency logo that will work for and not against you.
Marketing Company Logos – Your Handshake Before the Handshake
When you are working with your designers, developers and graphic artists, you need to make sure everyone is working together. Your logo should be on point with your brand, and all of your other materials should flow well with it. Failing to coordinate your teams could result in products that are great separately but not impressive when put together.
Now that you have the overall picture in mind let’s focus on your marketing logo design and the tips that will help you make a design that compliments your company.
1. Think Long-term
When you are designing your logo, you need to think long-term. Your logo is likely to evolve as time progresses. Create a logo that is easy to upgrade and freshen up as your company grows.
If you on growing a large company, you don’t want to create a logo that creates the perception you are a small business. While there is nothing wrong with a small business, you need to let your potential customers know what you are all about.
While you could rebrand and change your logo, this process will undo all of the branding work you did already.
2. What Type of Local Do You Want?
When you talk to your designer, they usually will ask you what type of logo you want. The types of logos are typography, illustrative, and abstract. Here are some examples of these logo types:
- Typography logo – A logo that is created from text. These logos can use different fonts and coloring to show your brand’s image and personality.
- Illustrative logo – These are logos that are imaged based. They usually have an image that shows what type of work your company does.
- Abstract logo – These logos use images but aren’t always images you would expect to link to your company. There may be some background or value you are trying to convey to the viewer through your logo.
You don’t have to choose one type of logo; you can create a combination of the three to find your perfect look. While you don’t need a complicated logo, you don’t want it to be too simple.
3. Color Palette
If your brand doesn’t already have a color palette, this is the perfect time to create it. Your brand’s color palette will be used in all situations from logos, website, promotional materials, team clothing and more.
As you are choosing colors, don’t simply choose colors off of what you like or what makes you feel good. There is a psychology behind colors and paying attention to what the colors do and how they make your potential clients act is important.
Depending on the country you are located, colors mean different things to different people. If you are an international company, make sure you are appealing to people globally and not only those that are in your country.
Ask your designer about a color wheel so you can get ideas for the colors you want to use for your company.
4. Choosing a Font
When you choose a font, you want to make sure it is easy to read and attractive. Like the logo of this company, you want to make sure people will remember your logo and link you to what you do when they see it.
There are so many different fonts to choose from as you’re looking through the options. You want to think of your logo as a whole and not forget about any imagery that will need to fit around the font you choose.
Fonts have different personalities. Some fonts are playful, and some fonts are serious. Choose the personality of the font you want to use to help you make your decision.
5. Don’t Be Boring
When you create your logo, you don’t want it to look like every other logo in your industry. Even if your industry isn’t a creative industry, you need to be creative or give your logo designer the freedom to design a logo that is out of the box.
Doing proper research before creating your logo can help you avoid the embarrassment of creating a logo that is too close to a competitor you hadn’t paid attention to. You won’t be helping your brand if people confuse you with your competition.
You can always use your competitor’s logos to get inspired for your own but never make a knock-off logo. Even if a brand is bigger and more successful than your brand, that doesn’t mean their style of logo is the right one for you.
As you look at the other company’s logos, see what components of the logos you like. You might like a certain shape, flow or color they used. You can put these elements into your own design but with a new flare that has your brand’s identity at the forefront.
Building Your Brand
Now that you have ideas for marketing company logos that will allow you to start working toward the perfect image for your brand, you are on the right track. Don’t stop making progress in building your brand.
Continue learning by reading our article on how to stand out from the competition today.
How to Design an Attractive Marketing Logo for a Facebook Page
Posted on July 11, 2018 by Logo Design Tips and Tricks
Branding and color choices can make or break a business’s chance of success. This is especially true as it takes more and more to stand out from your competition.
Because of how important logos and overall branding are, it can be stressful working on an idea for a client.
Are you currently tasked to create a marketing logo for a client’s Facebook page? Read our top seven tips below to nail it on your first shot.
Logos with Clever Double Images
Do you know what visual double entendre is? If not, that okay. Basically, it means one image can be viewed as two ideas or concepts.
Make both ideas or images relevant to your brand.
This creates interest for the viewer but also stamps your logo with a true sense of flair and authenticity. Get creative with this!
Carefully Choose Colors for a Marketing Logo
Color will evoke feelings in consumers, so you must know your client and their market. Be mindful of how your logo colors will translate to grayscale.
One other thing to consider is how your logo works with other elements on your Facebook page. If using the logo as the profile picture be sure it is cohesive with your cover photo.
It can take time to design a Facebook cover photo, but it will be well worth your time.
Less Detail is Often Better
This is a mistake people often make. They try to cram too much information into one little logo. Simple logos tend to withstand the test of time and can become iconic.
Think along the lines of Apple or Nike.
Don’t Jump on a Fad Bandwagon
Every once in a while a new idea becomes insanely popular within the logo and branding industries. Fight the urge to join in on these.
The fads will likely pass and then you are left with a logo that is either similar to many others or just will look dated in a few years.
Creating a typeface or font just for your client is one of the best ways to create a totally unique logo that will stand apart from others.
If you will be using a lot of text in a logo, don’t just use a standard preset. Clients are expecting (and deserve) more.
Be sure whatever font you end up with works well with images or other elements in the logo.
Use Negative Space
Another visual trick is using negative space. This is a trick to keep logos simple and on brand for your client. A popular example is the FedEx logo. Think about that space between the E and X.
Do you see the arrow?
Make It Meaningful
One final tip when working on a logo for a client is to make it mean something. The logo should tell at least part of a story about the brand or business.
Try to work in the core values if possible to portray trust and reliability to consumers.
Time to Create the Perfect Logo
Even if you were feeling stuck with creating a marketing logo before, with these tips you should have plenty of new ideas.
If you are ready to test out some of these ideas, check out our amazing online logo maker.
5 Animated Logo Ideas for YouTube Marketing
Posted on March 19, 2018 by Logo Design Tips and Tricks
When it comes to branding your business, having a solid logo design is one of the most important aspects to focus on. It will serve to both help you stand out from the competition and also draw your audience in.
People love video because it’s the easiest form of media to consume. Therefore, you should always incorporate YouTube into your marketing strategy. When it comes to logos, videos are a great way to take things a step further.
Having an animated logo can make your brand that much more memorable in the eyes of your consumers. But, there are things you need to keep in mind when it comes to YouTube marketing.
Let’s take a look at animation ideas to help you stand out.
1. Add Glow
Adding a glow effect to your logo is a simple way to make it more eye-catching to your viewers. You have a lot of room for customization, as well.
You could make your logo’s glow gradually brighter over time, or you could maintain a certain level of the effect until you transition into the rest of your video.
Regardless of how you incorporate it, a glow effect is a quick fix for logos that need a little more character to them.
If you find yourself with concepts for a new logo, you can use our logo maker software to get your ideas out.
2. Animated Written Text
Written text animation is a great animated logo solution for your business’s name or slogan.
The premise is simple: rather than having the text fade onscreen, each letter could be individually animated so that it looks someone is writing it out by hand.
In a society full of people with short attention spans, using animated text is a solid way to hold your viewers’ interest.
3. Incorporate Your Business Theme
This is one of the most important animated logo ideas to keep in mind due to the endless amount of possibilities it has.
For instance, let’s assume that your company is associated with sporting goods. You could incorporate sports themes into your logo animation, either with text or with the logo itself.
How you implement this is up to you, and the only limit is your creativity.
4. Sync Your Logo with Your Intro Music
Your business doesn’t have to be in the music industry to make use of this. Most animated logos have a jingle or song that plays when they first appear onscreen.
Having your logo pulse in time with the music (such as with bass or a kick drum) can add an extra layer to the animation that consumers are sure to appreciate.
5. Hide and Reveal
A logo that is both simple and intriguing, such as the one you’ll find on https://www.brokedick.com, can be a powerful asset.
But, you can still take a simple logo a step further. Like glow effects, hide and reveal animation is easy to implement and can apply to any type of business.
Having a logo start out small and inconspicuous before bringing in the rest of the text and image is a much more engaging way to present your brand than bringing the whole logo in at once.
Take Your Time with Your Animated Logo
Since you will likely reuse this animation over and over, it’s important to get it right the first time. This will allow you to get the most out of your time (and budget) that you put into working on it.
Regardless of the industry, logos are one of the many ways you can stand out from competitors in your industry. To learn more about their importance for your business, check out our blog.
Why Marketers Need a Professional Brand Logo Design
Posted on November 24, 2017 by Logo Design Tips and Tricks
In 2000, the UK-based oil company BP unveiled a logo redesign that cost them 136 million pounds.
Although that number may seem incredibly high for just a logo, the truth is that brand logo design is one of the most important things for your company.
The best logo may not be the one that you like most at first glance, or the most obvious choice for your company. Using a professional design helps you get the perfect logo that will boost your brand’s success, not just one that looks nice.
Just what makes professional brand logo design so worthwhile? Read on to learn more about why you need to get one professionally designed today.
1. Affects Your Reputation
It might seem like logo and reputation should be two separate things. However, any professional logo designer knows that logos are closely connected to a brand’s reputation.
If you’re just starting out, the right logo can give customers the right idea about your business. For example, logos in shades of blue tend to be seen as belonging to reliable businesses. Bold colors, like orange, can make your brand seem exciting instead.
Reliable is a word you might want customers to associate with a financial institution. However, if you’re starting a dating website for college students, you might want to evoke excitement instead.
Once your business is going strong, a logo redesign can be a great way to manage reputation issues. If you experience a PR disaster (though we hope you never will!) a logo update can help with revamping your image.
2. Helps Make the Sale
A recognizable logo is a great way to re-grab the attention of customers who left your site without making a purchase.
Sometimes, people will visit your site and browse around, but leave too soon. However, these customers can be gained again using a technique called retargeting. A good logo helps.
If you have a great, instantly recognizable logo, they will immediately know where that ad is from and be that much more likely to click on it.
3. Shows How You’re Different
In any industry, there will be competition. A logo is a good way to show how you’re set apart from that competition at first glance.
Professionals know how to make a logo that stands out from the rest. If everyone in your industry is using abstract logo design, maybe some lettering is a good idea for yours. Or if everyone has nature-themed imagery in their logo, you can be different with a geometric style.
Of course, it’s important that your logo makes sense for your business. But that doesn’t mean it needs to use the same elements as every other logo in your industry.
Ready for a New Brand Logo Design?
With the right logo, you’ll see the results in the growth of your business right away. Sometimes it just takes a little professional help.
If you have logo ideas that you want to try out before you contact a professional, an online logo maker is a great way to test your designs. Try our free online logo maker today and put these brand logo design ideas into practice!