According to Forbes, 50% of consumers suggest their first use of a product or service is when they decide if they are going to be loyal to a company.
As brand image continues to be one of the important factors that play into whether a potential customer will give your company a chance, it is more important than ever to get your marketing company logos right.
A poorly designed logo could damage your company’s brand more than any other graphics component. The reason it could damage your brand so deeply is that you use it on every marketing piece you create.
Your marketing logo design is like your handshake before you can shake hands.
Continue reading this article to learn the five steps to take to great a marketing agency logo that will work for and not against you.
Marketing Company Logos – Your Handshake Before the Handshake
When you are working with your designers, developers and graphic artists, you need to make sure everyone is working together. Your logo should be on point with your brand, and all of your other materials should flow well with it. Failing to coordinate your teams could result in products that are great separately but not impressive when put together.
Now that you have the overall picture in mind let’s focus on your marketing logo design and the tips that will help you make a design that compliments your company.
1. Think Long-term
When you are designing your logo, you need to think long-term. Your logo is likely to evolve as time progresses. Create a logo that is easy to upgrade and freshen up as your company grows.
If you on growing a large company, you don’t want to create a logo that creates the perception you are a small business. While there is nothing wrong with a small business, you need to let your potential customers know what you are all about.
While you could rebrand and change your logo, this process will undo all of the branding work you did already.
2. What Type of Local Do You Want?
When you talk to your designer, they usually will ask you what type of logo you want. The types of logos are typography, illustrative, and abstract. Here are some examples of these logo types:
- Typography logo – A logo that is created from text. These logos can use different fonts and coloring to show your brand’s image and personality.
- Illustrative logo – These are logos that are imaged based. They usually have an image that shows what type of work your company does.
- Abstract logo – These logos use images but aren’t always images you would expect to link to your company. There may be some background or value you are trying to convey to the viewer through your logo.
You don’t have to choose one type of logo; you can create a combination of the three to find your perfect look. While you don’t need a complicated logo, you don’t want it to be too simple.
3. Color Palette
If your brand doesn’t already have a color palette, this is the perfect time to create it. Your brand’s color palette will be used in all situations from logos, website, promotional materials, team clothing and more.
As you are choosing colors, don’t simply choose colors off of what you like or what makes you feel good. There is a psychology behind colors and paying attention to what the colors do and how they make your potential clients act is important.
Depending on the country you are located, colors mean different things to different people. If you are an international company, make sure you are appealing to people globally and not only those that are in your country.
Ask your designer about a color wheel so you can get ideas for the colors you want to use for your company.
4. Choosing a Font
When you choose a font, you want to make sure it is easy to read and attractive. Like the logo of this company, you want to make sure people will remember your logo and link you to what you do when they see it.
There are so many different fonts to choose from as you’re looking through the options. You want to think of your logo as a whole and not forget about any imagery that will need to fit around the font you choose.
Fonts have different personalities. Some fonts are playful, and some fonts are serious. Choose the personality of the font you want to use to help you make your decision.
5. Don’t Be Boring
When you create your logo, you don’t want it to look like every other logo in your industry. Even if your industry isn’t a creative industry, you need to be creative or give your logo designer the freedom to design a logo that is out of the box.
Doing proper research before creating your logo can help you avoid the embarrassment of creating a logo that is too close to a competitor you hadn’t paid attention to. You won’t be helping your brand if people confuse you with your competition.
You can always use your competitor’s logos to get inspired for your own but never make a knock-off logo. Even if a brand is bigger and more successful than your brand, that doesn’t mean their style of logo is the right one for you.
As you look at the other company’s logos, see what components of the logos you like. You might like a certain shape, flow or color they used. You can put these elements into your own design but with a new flare that has your brand’s identity at the forefront.
Building Your Brand
Now that you have ideas for marketing company logos that will allow you to start working toward the perfect image for your brand, you are on the right track. Don’t stop making progress in building your brand.
Continue learning by reading our article on how to stand out from the competition today.