Sometimes it’s hard to tell which logo will hit because it’s not always the most expensive, most well-planned, or time-consuming that ends up among clever logos that define brands perfectly.
Take the Nike swoosh. It cost $35 paid to design student Carolyn Davidson. She needed money to take a class and got the freelance gig from Phil Knight, an accounting professor. He had a company launching a football shoe brand called Nike.
It took 17.5-plus hours to make. No huge ad team. No fortune paid. Although Nike later compensated Davidson with stocks and a diamond ring.
But how do you get the most creative logos without an ad team and marketing planning?
Well, many great logos use these tools. They cost money but are often the recipe for success. So, if you’re looking for a great logo for your business, you can put the right steps into action rather than holding your breath.
To start, look at what’s working for other brands. We’ve put together 10 favorites of ours to help
Keep reading to see interesting logos, then let these ideas inspire you to design your own logo or put together a team that can.
10 of Our Favorite Logos
Many of these we like because they’re logos with hidden meanings. Some are just creative logos that work well. Let them put your brain in creative mode and have fun!
And if you’re stressed about the finances of hiring your team to get your logo and business launched, do your due diligence in planning and budgeting just like when you create your logo.
There are always options in financing if you think it through, brainstorm (like the creative part), and stick to your plans. Even guaranteed payday loans work if you plan it right and stick to that plan.
Now, go check these out.
1. Le Tour de France
They use such fun lettering and the bright orange sun gives it that extra pop. Mostly, we love how there’s a cyclist in the letters and sun. The O, U, and R form the cyclist and the back of the bike, and the sun is the front wheel.
2. The 2024 Olympics in Paris
We seem to love some of the French ones. Check out how those Olympic medal ribbons form the Eiffel Tower.
3. Coffee Night
It’s so simple! Look close and you’ll see the moon in that cup of Joe.
4. Iron Duck Clothing
If you have fashion and ducks, it’s not obvious how to put them together. But this clothing hangar that looks like a duck does the trick.
Again, this one is clever and simple. Check out that fish made of code.
The name of this company may be a bit vague, but the logo isn’t. The H turned into chopsticks in a fun and clever way gives you that quick visual that might just make your mouth water.
You know you gamers look for hidden eggs in the game? This is the logo version.
In case you didn’t see it, the “b” in the white circle is actually half a headphone.
With bright curvy cursive lettering to get your customers’ attention, what more could you want? We’d say it wouldn’t be as good without that chicken in the C!
Tech giant Cisco has way more panache for a tech giant than you’d think, even just looking at the logo. Why? Because they have a San Fran skyline in the lines above the letters to honor their hometown.
Yes, we love the swoosh. It shows movement. It is called the swoosh, giving it a built-in sound effect to signify speed. You know you want to be fast and those shoes will help. Instant clever branding.
Clever Logos for You
Now that you know some of our favorites when it comes to clever logos, you can start working on yours. Be sure to identify your brand and market clearly so you can convey what you want to the designer and/or ad team.
You can also play around with our free logo maker and get in touch with our team if you want help with further branding. We’re here to help you get the best logo for your needs.