Did you know half of Americans who received massages between 2015 and 2016 did so for health issues? And nearly 90% believe that massage is beneficial in decreasing pain.
While, in the same survey, about 30% received a massage for relaxation purposes alone.
This means your massage logo should communicate how your services can meet these needs and more.
Let’s take a look at how you can design a logo that shows off your brand.
1. Know Your Core Values, Purpose and Mission
Your values, purpose, and mission are the foundation for your brand. What is important to you as a business owner? How would you like your company portrayed to your target demographic?
Your values are the bases of your entire practice. These could be things like integrity, authenticity, honesty, hard work and rapid response time with phone messages.
Ask yourself the following questions:
- What standards do I hold myself and my employees to?
- What do I value when it comes to customer service?
- What values am I looking for in the employees I hire?
These are just a few of the questions that you’ll want to answer before you create your logo. They will pave the way for an accurate representation of your brand to potential customers.
Your purpose is your reason for doing what you do. This could be something such as, “I choose to go into massage because I find fulfillment in alleviating stress, tension, and unease from my clients. I wish to be of service to those who suffer from tension, chronic pain and circulation problems.”
Why did you go into massage in the first place? What is your personal purpose in life? How does that coincide with your professional purpose?
These questions will get the ball rolling as you consider what your professional purpose in the industry is.
Your mission is what you seek to accomplish based on your values and purpose. Your mission may be something similar to, “My mission is to provide safety and comfort to my clients, ensure they leave my parlor better than they were when they arrived and to deliver quality services for every customer.”
How do you want your customers to remember their experience with you and your staff? What do you hope to accomplish through your contribution to the profession?
Clearly define your massage parlor’s values, purpose, and mission. This will be the foundation upon which you create your massage logo.
2. Handle The Process With Care
Remember, your massage logo will be seen all over town and on the Internet. From your website and business cards to advertisements and social media, your logo will encompass your entire business.
For this reason, it’s important that the image you portray through your logo is the one you desire. During the logo creation process, ask yourself these questions:
- Does this massage logo communicate my company’s values and practices?
- Does this logo convey my business’ purpose and mission?
- Does it let my customers know what to expect from my services?
- Does it communicate who I am as a business owner?
Take your time when designing your logo and handle the process with care and attention to detail.
3. Make it Memorable
Your massage logo should leave an impression. It needs to make your customers think of you every time they see it. The more they think of you, the more likely they are to call to book an appointment.
Get creative. But not too creative. You want to communicate a simple, direct message that’s easy for your customer to remember and process.
4. Communicate Your Message Clearly
We both know there are plenty of reasons why every person should book a massage. But the average person may not be aware of them.
That’s why you need a massage logo that communicates the relaxation and tension release that your massage offers. As well as any other stress-relieving services your business provides for its customers.
5. Ensure Your Text is Centered Properly
Whether you use a logo maker or another option, be sure your text is where it’s supposed to be.
If your logo is leaning right, your text should be aligned to the right. It can be tempting to get a little too creative with mismatching the logo and the text. But try to keep it simple.
6. Get Colorful
Even though your massage parlor may not be a high-stakes business, you still want to attract as many clients as possible through your massage logo.
The Psychology of Colors
Familiarize yourself with the psychology of colors. Each color can have a profound impact on the viewer. And everyone can elicit a certain response from your potential customers.
Know what psychological aspect is associated with the various colors. And use each wisely to communicate your intended message for your business.
7. Consider Your Font Size and Spacing
Massage logos let your potential customers know where to find you on the web. Your business name should be clearly written and easily legible at a distance.
This is also reason to have your company name be short and simple. A good rule of thumb is 2 words as the maximum in the name of your massage parlor.
A simple name such as WINKS helps potential customers to retain the name in their memory when they see it.
If your business name is already 3 to 4 words, consider using a shortened version of your logo. This will help viewers remember your brand.
Spacing Between Letters
You may be tempted to get creative and use bulky block letters or wide variations. Resist this temptation.
It’s important for there to be enough space between the letters for legibility purposes.
Designing a Massage Logo that Shows Off Your Brand
You want potential customers to book a massage now. And to accomplish this, you’ll want to create a killer logo.
These are our reasons why designing a massage logo can show off your brand. What would you add to our list? Comment below!