Did you know 94% of the world’s population recognizes the Coca-Cola logo? This fact highlights how important branding can be for your business, which means you need an outstanding logo design.
But what are some common mistakes to avoid when designing your technology logo? Your logo will be part of your brand for many years to come, and you’ll want it to give the best possible impression to your customers. While there are many logo design variables to consider, there are several typical mistakes you can sidestep during the design process.
Keep reading to learn more.
Not Doing Your Research
You probably already have a few ideas for how you would like your technology logo to look. But, have you considered if your customers would also find it appealing? If not, you could end up with a logo that you like, but that your clients find unattractive.
Rather than spending time trying to second-guess what logo design people would like, you can ask an external firm to carry out research on your behalf.
This will give you more time to work on research initiatives and project innovation. Of course, if you also want to speed up these processes, you can read more about OTAs.
Making Your Logo Too Complicated
Technology company logos can look overly complicated if you try and fit too much in. While you may provide multiple solutions to diverse industries, you don’t have to convey this in your logo. Think about the core aims of your business and consider how you could display them as simply as possible.
Another solution is to make your brand name your logo and present it in an interesting font and engaging colors.
Using the Wrong Colors
Choosing the right colors can be the difference between your logo looking amazing, or barely attracting attention. If you run a vibrant company that’s full of energy, you could opt for lively and vivid colors such as bright red or green. Alternatively, if you want to give a more serious impression, you could choose navy or silver.
Whichever colors you select, they should reflect your company’s spirit and approach to its work.
Trying to Be Trendy
While you may want a modern technology logo, it’s important not to pick a symbol just because it’s related to current trends. For example, including a hashtag in your logo could be a mistake if this social media tag is no longer used in the future. Instead, try and choose a logo design that’s timeless and isn’t connected to current fads.
Design an Eye-Catching Technology Logo
When you avoid the most common mistakes, you can design an incredible technology logo. It’s important to find out what type of logos your customers would prefer to see, and to make sure your logo isn’t too complex. You should also make sure your logo colors fit with your overall company ethos, and consider if your logo design will still look fantastic if trends change.
This can help you design a technology logo that gets noticed!
Before you rush off to design your logo, check out more of our helpful blog posts.