5 Travel Logo Design Ideas That Will Attract Tourists
Posted on May 03, 2019 by Logo Design Tips and Tricks
There are as many different kinds of logos as there are colors and styles.
With so many out on the market, how do you even begin to make a good and memorable travel logo design?
We’re here to help you figure that out! Read on to learn more!
1. Share the Excitement
When a person is on the look out for a great vacation, they want it to be stress-free and full of fun adventures.
You want your logo to jump out at your customers and let them practically feel what it would be to travel with you. Your logo is one of the very first things a customer will see when researching your company, so it has to make a lasting impression.
Don’t be afraid to have a lot of fun when it comes to a travel logo design. If you’re having fun making it, other people will be able to feel that excitement.
2. Showcase the Location
Share bits and pieces of the location your customers will be traveling to. Not only will it make for an interesting and unique logo, but it will also give them a taste that makes them want more.
Be sure to pick out certain traits about your location that really show off its best qualities. For example, a travel logo design for a cruise to Australia would be completely different from one meant for a Saigon tour.
Show off what makes your location special by sharing it in your logo.
3. Font Choice
Use the font in your logo to portray the type of style your company is all about. Each kind of font can give off a different type of feeling, so make sure to choose one that works best.
If you offer a more business-like kind of service, then using bold and professional text styles would be best. However, if your audience is mostly families with kids, then you should try to make use of loose and cartoon-like fonts that really give off the feeling of fun and joy.
4. Bright Colors
All colors invoke different kinds of emotions to their viewers subconsciously. You should keep that in mind when coming up with your logo so that you can be certain to give off the exact kind of emotion you want your customers to feel.
In general, we’d suggest bright and bold colors that can give a feeling of happiness and fun. Although you should try to match the colors with bits of your company’s chosen colors so that it can help to build up your branding at the same time.
5. Give a Message
A good logo tells a story. For a travel-specific logo, this trait is even more important. Everyone loves a good story, and it’s up to you to provide one to your customers.
Figure out what you want your company to represent, what you want to really tell people. Then find a way to incorporate that into your logo design.
A logo is a quick way to shine a spotlight on all the best things about your company and what you can offer to your customers.
You Don’t Have to Go Far to Create a Great Travel Logo Design
With all of this, you have the equipment you need to start designing that perfect logo that your customers will love. Just remember to try and have a little fun with it and the rest will come naturally!
Having some trouble? We can help!
How to Create a Killer Logo For Your Outdoor Adventure Travel Company
Posted on February 26, 2018 by Logo Design Tips and Tricks
One thing you probably know as an entrepreneur is that having a great logo is extremely important.
Seeing your logo is often people’s first impression of your business.
But, having someone design a logo for you can get really expensive. Luckily, there are other options.
You can do it yourself!
That might sound scary – you own an outdoor adventure travel company, you’re not a graphic designer. However, there are some basic rules of logo design that anyone can learn and use themselves.
For outdoor adventurists, you need to create a logo that is bold and exciting. Here’s how to create a killer logo for your outdoor adventure travel company.
Identify Your Audience
Sure, your consumers and clients love adventure and the outdoors. What else?
Are they millennials running to the US passport renewal office to get their documents rushed? They may make it just in time for their spontaneous Mexican surf vacation!
Are they middle-aged men who like white water rafting in Montana?
Maybe they’re couples visiting Costa Rica to go zip-lining through the jungle on their honeymoon.
Designing with those specifics in mind will change how your logo looks. For example, you might not use the same color scheme for one group as you would for another.
Put Thought into the Color Scheme
Color choice is an important part of any logo design.
You want a bold and exciting logo to match your company. That means skip boring black and white!
Research shows that marketing materials using color are read 42% more often than those in black and white.
Why is that? Many experts believe that there’s a psychology to colors and how they affect people.
You can pick certain colors based on how you want your intended consumer to feel.
Orange conveys high energy. It also gives the feeling of warmth. Consider using that color if your company operates in a hot climate.
Does your company cater to people who enjoy water adventures? Using blue in your logo is an obvious choice.
Yellow is often used by retail stores to grab the attention of window shoppers. If your logo will be used on a storefront, that might be a good color to go with.
The right use of color gives your logo a more active, energetic feel. An outdoor adventure travel company needs an active logo!
Active is Always Better Than Passive
As an adventurer yourself, no one should know this better than you!
You know how to be active in life. But, how do you make a static, two-dimensional design move on the screen?
Designs that don’t move can still give the feeling of movement. Any icons or graphics should be in motion.
Originally, the Twitter logo depicted a perched bird. That’s a passive illustration.
Later on, Twitter redesigned their logo to be a bird in flight. That’s much more engaging to look at.
But, what about logos that only use words?
Using spirals, flicks, and forward movement in font choice looks more active. The Coca-Cola logo is a great example of an active font.
Not so fast! Don’t try using the Coke font as your own. It’s crucial that your logo is different from everyone else’s.
Your Logo Should Be One-of-a-Kind
The whole point of having a logo is to create brand recognition. To earn that recognition, your branding can’t look like another business’s.
It’s fine to take a little inspiration from other logos you like. In fact, you can compile a list of a few logos that have the look you’re going for.
Study what it is that you like about these logos. Think about what you would do differently. But, be honest with yourself that you’re not just copying their design.
Steer clear of iconic color schemes. You might love the color pairing of purple and orange. Just make sure you’re not using the same exact shades as the FedEx logo.
One misconception in logo design is the more elements you add, the more unique it becomes. Don’t fall into that trap!
Don’t Overdo Your Design
Adding too much to your design is a common pitfall when designing a logo. You might think that more complicated additions will make it look more professional.
In fact, it’s quite the opposite!
Think of some of the most famous logos. Most, if not all, are very simplistic.
There shouldn’t be too many colors or too many pictures. If you’re worried that you’ve done too much with your design, you have!
Fix your mistake by removing an element and then reassessing. You might find that eliminating a flashy border or graphic makes all the difference.
Another problem with overdoing your design is it makes it less timeless. Simple designs rarely go out of style.
Design trends that you might try to incorporate could look dated in a few years. Keeping your design more simple will make it more versatile.
Versatility is Key
You’ll probably be using your outdoor adventure travel logo across different marketing materials. That’s something you have to take into consideration during the design process.
For example, a logo with smaller details might look great on a trade show booth. But, what about when it’s shrunken down on a business card?
All those little details could be unrecognizable.
When you’re designing your logo, think about all the ways you will use it. Make the logo versatile enough that it will look good at any size.
You can also consider designing multiple free logos. That way you have a logo for every marketing need you have.
Outdoor Adventure Travel Logo: The Takeaway
There are lots of other travel companies out there. One way to stand out is to have a logo that pops. With these tips, you’ll be well on your way to designing just that.
Still not confident that you can design a logo on your own? Check out this tutorial for more tips! Plus, with a free logo maker, there’s no pressure to get it perfect on the first try.
7 Travel Logo Design Trends To Watch For In 2018
Posted on December 14, 2017 by Logo Design Tips and Tricks
The travel industry is blowing up right now.
As a business owner, there are many opportunities to invest in opening hotels and hostels or fund the next best travel app.
Whatever route you take, though, be sure to take your time when it comes to your logo. A strong travel logo design is crucial to your overall brand and marketing strategy.
Without it, you risk losing consumers from far and wide to your competitors.
Here are 7 travel logo trends to keep an eye on in 2018.
Simplicity will always be king of logo design.
No matter how fun or funky you want to get, your logo has to be timeless.
Keep this in mind as you look through the rest of creative ideas set to make waves in 2018.
Pick one or two to focus on, instead of trying to use as many tactics as possible. This will ensure you have a stand-out, yet classy, travel logo design as the final result.
Plus, it will be easier to use your logo in digital and print marketing.
This includes anything from your website to a watermark on a social media photo and business cards to company apparel. Basically, you want your logo to translate well anywhere you put it.
Keep it simple, and you’re on the right track.
2. Yin and Yang
The yin and yang symbol fits perfectly into the conversation when talking about simple, timeless designs.
But, it doesn’t always have to be the black and white image that first comes to mind.
Many companies are using the classic original as inspiration for their logo.
This results in designs that are slightly contrasting, yet totally in sync.
Such a visual experience happens by blending two elements into one, using a set of distinct colors, or incorporating a mirror effect – all of which can be seen in yin and yang.
3. Rising Color
Not sure which of your brand colors to use in your travel logo design?
Consider just using one and giving it a bit of gradient feel. That’s the easiest way to understand a rising color approach, although it tends to blend better than a typical gradient.
A rising color is all about creating depth.
It can make a logo significantly more interesting, and express a bit of personality, too. This doesn’t always have to be vertical, either.
Rising colors work well on a horizontal scale, or in a curved or diagonal path.
Play with each option until you find the best fit.
4. Shadows and Fades
Instead of working with different color scales, you might be more interested in shapes.
If so, shadows and fades are a must for your 2018 travel logo design strategy.
These are a fun way to spice up a basic design. They create texture and grab interest much better than a plain two-dimensional approach.
Shadows work better with shapes than with text. Otherwise, you risk making your company name or tagline hard to read. Stick with lines and curves for the best shadow results.
Fades, on the other hand, work the other way around. They go beautifully with text.
Use them at the start and end of a word or on the endpoints of each letter. Maybe play with the sides as well.
5. Text Boxes
Speaking of text, if you don’t like the way a fade looks on letters, try a text box.
In fact, you can use this as the basis for the entire logo, not just the wording.
Text boxes give your travel logo design a modern feel.
If you’re about to open a high-end resort or a group of villas in Corsica, this might be up your alley. Or, consider using this tactic for a new restaurant in an art district somewhere.
The box creates a bold feel many travelers will appreciate. Give it a chance and consider your target audience as you work it in.
6. Microline Groups
Instead of the crisp edges of a text box, maybe you’ll appreciate the aesthetics of microlines.
Microlines are groups of small, repetitive lines. They typically flow in the same direction, although you can combine a few different groups of these in one logo.
The point is to create a flow.
These lines offer a stunning visual that’s hard to match with other design elements. They’re unique, intriguing, and just enough to catch the eye without being over-the-top.
Keep all your lines one color or add a bit more creativity and use a contrasting effect. If you can’t decide which way to go, think of the overall feeling of your brand.
One color expresses unity, stability, and power.
Multiple shades can be a hint of the fun, outgoing feel you’re trying to establish.
Last but not least, don’t hit “save” on your travel logo design until you try an overlay.
Overlays are a way to bring two shapes or letters together. This doesn’t have to be a complicated look. In fact, it works best when the merge looks almost natural.
You can do an overlay with two or more elements of the same shape. The Olympic Games’ logo is probably the most well-known example of this.
Or, have some fun and try this out with different kinds of curves and lines.
Think of letters you can bring together to make your company name stand out. Maybe create a background for the name with various kinds of shapes merging into one.
Create Your Top-Notch Travel Logo Design
2018 is quickly approaching, which means you need to be on top of your travel logo in time for your brand launch.
Take your time while creating your logo, and be willing to take risks.
Even if you don’t end up liking the way one of these trends looks, there is bound to be a fit for you somewhere on the list. Go through each choice and see what works.
The result is sure to be a logo not many competitors will be able to stand up to.
Ready to get started?
Click here to create your custom travel logo design.
5 Tips for a Recognizable Hotel Logo
Posted on September 15, 2017 by Logo Design Tips and Tricks
Getting lost in the crowd? Bleeding customers to competitors?
Strong branding will make or break businesses in competitive industries.
And the hospitality industry is competitive.
In this article, we examine what makes a hotel logo stand out in the crowd.
1. Simple and Versatile
Hotel logos must be instantly recognizable at a distance while having enough personality not to seem bland up-close. As hotels flaunt their logos on everything from huge outdoors banners to business cards and office stationary, logos must be concise and versatile. Visit the website of Lana Thai Villa to check out an ideal such logo.
Keeping a logo simple is essential. Overburdened designs are tiresome and encourage the customers to look away. Too many flashy and clashing elements, and customers might not even be able to recognize the logo.
2. Design that Conveys a Message
Logos are supposed to outline a brand’s identity through a single, powerful image. They are the visual representation of a brand and the design must symbolize all the values that the brand aims to offer.
Logo design and branding in general are should be aligned with business goals and take into account all aspects of a company. A misaligned branding strategy can do more harm than good, and a hotel logo that fails to outline the unique features of a business might be its downfall.
3. Keeping Up With Times
Hotels, like all businesses, evolve. For that reason, frequent rebranding and logo redesigns are important to remain relevant. An outdated hotel logo may be as harmful as a logo designed by amateurs.
When redesigning a logo, businesses should focus on keeping all that is relevant for their brands while updating stylistic elements that may have gone out of fashion. Businesses that opt for ‘trendy’ logos often pay the price as trends shift. On the other hand, businesses focusing on timeless qualities and longevity have more robust brands that can successfully undergo rebranding.
4. Color Combinations
The most successful corporate logos cleverly combine a small number of colors for maximum impact. The color combination is the first thing a customer will notice, and this first impression will tell them a lot about a business.
There are literally hundreds of different logo color combinations to convey the right branding message for a hotel logo.
5. Combining Elements
Designers supercharge logo design by combining different elements for synergistic effects. Especially for unique business propositions and companies that don’t quite fit the mold, a logo that strategically incorporates elements will work best.
Different elements can increase contrast, tell a story or just outline a unique aspect of a hospitality business that makes it stand out in the crowd. However, too many elements might burden the design, diluting the message. A careful balance of elements is important in logo design. To see an logo that seamlessly combines elements, visit the website of Lana Thai Villa.
Need the Perfect Hotel Logo for Your Business?
Regardless of size and scope, any business in the hospitality industry will benefit from a clean and professional logo. Businesses of all sizes and scopes need recognizable hotel logo.
Need a reliable logo quick and easy? Check out Online Logo Maker, the comprehensive online solution to create professional logos with zero hassle.