Online brand positioning has a direct effect on a business’s exposure, and thus, a direct effect on revenue. Creating a brand people remember all starts with a good logo.
However, coming up with and designing a memorable one isn’t easy. There’s an art behind it.
Furthermore, it’s essential to create something that properly represents your business and that you’re proud of. You don’t want to put something out there quickly only to realize six months down the road that it’s not effective.
Given the number of advertisements we see every day, it’s more important than ever to establish something unique. This seems like an impossible task, but there are techniques that will help you out.
Before you begin the design process, consider the following 7 tips for creating a quality online business logo design.
1. Stand Out From the Crowd
Just about every major business has a logo. Although it’s increasingly difficult to be original with so much company branding out there, you should always attempt to stand out in your industry.
It’s important to take a look at what your competition is doing with their logos. Which logos do you think work? Which ones don’t?
Looking at the competition gives you an idea of what kind of creative level you should strive for. Keep in mind this doesn’t mean you should imitate. In fact, you want to do what nobody else is doing.
Remember, in order for a logo to be successful, it needs to be appropriate for its industry. Think about what you do and what imagery it triggers. Then, find a unique take on that imagery.
2. Understand Your Audience
You’re branding to a specific audience, so you must know exactly who that audience is. This goes further than just simple demographics. What does your audience care about and why do they need your product?
Create a customer profile by asking yourself some questions and taking notes. What are your target audience’s interests? What are their spending habits and what other products and services are they interested in?
These things may seem trivial, but if you know your audience, you’ll create an online business logo design more likely to catch their attention.
Think of it this way. A bakery wouldn’t create a logo that’s more fitting for a nightclub. Doing so would confuse people, so know your audience intimately before you start designing.
3. Consider Your Colors
Color choice is a crucial decision and has a huge effect on a consumer’s perception. Every color creates a feeling in our minds, so you need to consider a few things when choosing yours.
Extremely bright colors are good for catching the eye, but if overused can overwhelm a potential customer. More muted and subtle tones achieve a certain level of sophistication. They can also go unnoticed.
Think about the philosophy behind your product or service. What do you represent? Then, think about the following colors and how humans perceive them.
- Orange – happiness, enthusiasm, creativity
- Red – energy, power, love
- Green – growth, fertility, money
- Blue – stability, wisdom, truth
- White – purity, cleanliness, safety
These are just the basics. Look for more exhaustive information on color before getting started.
The last thing you want from your online business logo design is for someone to have to try to dissect it. You also shouldn’t try to get too much information across at once.
Keep in mind that your logo will need to display well across a number of devices such as laptops, tablets, and smartphones. A web company like RdyToGO web design incorporates responsive design for this reason.
You also want to try to design something that will look good against different backgrounds. Keeping it simple is the best approach.
Simplicity goes a long way when trying to achieve something memorable. In an instant, your logo should tell someone who you are and give them an idea of what you do.
5. Think About Your Typography
We may not realize it, but the typography of a logo does a lot to our perception of a brand. Your business name is central to your logo, so you need to pick a font style that’s both interesting and represents who you are.
There are seemingly countless font styles out there. It’s easy to portray yourself as classy and sophisticated with a cursive typeface. Or, be bold and to the point with block letters.
The most important thing to consider here is that your brand name needs to be unique and also easy to read. Online consumers are impatient. If a font style is hard to read or turns them off, they’ll go to a competitor.
6. Negative Space
Sometimes it’s what’s not there that makes a logo great. Negative space is the area in a logo that’s not being used. In addition to creating a very clean look, negative space creates a sense of motion and immediacy.
It also helps call attention to the actual brand name or imagery. A few great examples are the NBC and FedEx logos. By using white space, they actually achieve a more impactful response.
Negative space is also great for creating a very minimal look, which is popular right now. This goes back to remaining modern and relevant with your branding.
Years ago, online logos resembled billboards or storefront signs. Today, however, your online business logo design needs to be fresh and up-to-date with modern trends.
7. A Good Balance
It’s been found that the shape of a logo impacts the way consumers react to it. Circular shapes evoke feelings of softness and comfort while angular shapes induce harsh or hard feelings.
Aside from shapes, it’s important your logo has a good balance. If too much emphasis is put on one side of your logo, it could be off-putting to a consumer.
Instead, try to achieve a consistent balance across the entire design. It’s fine to have a prominent element to one side as long as it’s balanced out by something else.
Start Creating Your Online Business Logo Design
Taking the tips above into consideration will drastically improve your end result. Remember, a logo isn’t just an image, it’s your business identity. It’s important you create something that speaks to consumers about who you really are.
For more information on creating quality logos, check out our tutorial today.