When you see a picture of a red-headed girl with freckles and flipped-up ponytails, what comes to mind? The answer is Wendy’s, right? That type of business logo has such a strong presence that people don’t need to see the name attached to recognize the burger chain. 

That’s the kind of influence you want in the marketplace. If you are undecided on whether or not you should get a business logo, here are a few reasons why:

Individuality

One of the primary reasons for getting a business logo is to set yourself apart from the competition. Chances are, you’re not going to be the only company selling a certain product or service.

Therefore, in order to create individuality, a business logo is required. An incredible logo is a part of smart marketing and branding. If clients and customers remember your brand, they’re more likely to purchase from you, rather than the competition.

First Impressions

Making a good first impression in the market is essential—especially when you first launch your business. Before you make your debut, brainstorm a few business logo ideas that are unique. 

Try to design imagery that’s eye-catching. 

When you are able to step away from the norm, it instantly helps people remember your brand. Your primary focus should be to bring in revenue. The way to do that is by attracting people through creative marketing tactics.

A Reflection of Your Business

Make your business logo speak for itself. Your goal should be to create something that’s recognizable as soon as people see it.

For instance, when people see the golden arches, they know that it represents McDonald’s. You want your logo to become so popular that it can stand alone and make a statement in the marketplace.

Identification

Having a business logo is also a great way to help people understand what your business is all about. This is especially true if you choose a simple business name.

Let’s say your company name is “Smith’s”.  People won’t know what type of products you sell solely based on the name. However, if your brand logo is a picture of a plumber, then your target audience will automatically understand what type of business you have.

Also, keep in mind that getting a business logo doesn’t have to be expensive. If you want to find out how to get an affordable design, follow the highlighted link.

Create an Intriguing Business Logo Design

When it comes to creating a business logo, it’s worth putting lots of effort into it. Even if you take a few months or a year to come up with the perfect design, you won’t regret it.

If you want your company to be recognizable for many years, you must have the right business logo.

To read more helpful information like this, feel free to browse our website. We publish tons of insightful content related to a variety of topics.

Did you know that the golden ‘M’ of McDonald’s is one of the most recognizable logos in America?

A logo is a great way to make your brand memorable. However, if you’re starting with a blank slate, it can be quite difficult to imagine the perfect logo.

Are you wondering how to go about deciding on a business logo? Keep reading to learn all about the 5 factors to consider when choosing company logos.

1. Reflect on Your Mission Statement

Before thinking about the many options for logos, you should spend time thinking about your business’s mission statement. After all, this is what your business is all about.

If you can get at the core of your values and what you’re contributing to society, then you can start thinking about what logo would be best for your business.

2. Go Against the Grain

While trying to get logo design ideas, you might be tempted to look at the logos of your competition. Instead of doing a logo that’s similar to them, you should stand out from the crowd.

When companies all have similar logos, they can get mixed up in a potential customer’s mind. If you do something fresh, people will be sure to remember your business.

3. Less Is More

If you have your togaf 9 certificate, then you’ll know a lot about design. The adage ‘less is more’ definitely applies to company logos. The reason for this is that the logo needs to be adaptable.

Whether it’s on a huge billboard or the thin spine of a book, it should be recognizable. In this case, too many colors or too much detail can work against you.

4. Use a Custom Font

Whether you hire a logo design service or do it yourself, you’ll want to use the right typography. It’s worth investing in an original font rather than using something free or premade. For instance, ‘papyrus’ might be one of the most overused and unoriginal fonts out there.

Try sketching out your business’s name several times and see what magic happens.

5. Get Opinions

It can be easy to get blinders on when working on a logo for hours and hours. It’s always best to ask others for their opinions. If you want to be confident in the design of your small business logos, you can invest in a survey.

Consumer surveys can be an inexpensive way to receive hundreds of valuable opinions on your designs.

Ready to Consider These Factors When Choosing Company Logos?

Now that you’ve learned all about the 5 factors to consider when choosing company logos, you can make sure that your brand is ready to succeed. Logos can turn out to be as iconic as the Mac apple or the Nike check, so they should be created with care and expertise.

A logo is just the beginning of a company. There’s a lot to know about doing business and coming up with effective marketing strategies. If you want to remain in the loop, don’t forget to bookmark our site.

When consumers make a choice between competing businesses there are motivations that help them decide.

For business owners, the trick has always been to recognize what their potential customers want ahead of time.

There is nowhere this is more important than in designing a finance company logo. Nearly 30,000 planners exited the business in 2015, a fact that shows how fiercely competitive the industry is.

The right finance company logo can help you attract and retain clients. You will communicate integrity, success, and longevity if you put these design ideas to good use.

Make your logo stand out! Here’s how:

A Finance Company Logo Signals Success

A memorable logo will attract the eye of your clients. It’s not enough to just catch a fleeting glance though.

Your design for a finance company or financial advisor should communicate success. Before you begin to hit the drawing board, ask yourself what signals success to you.

Is it high priced items? Glitter? Gold? Thinking of your symbols of success can help you decide what colors, designs, and textures conjure success in your mind.

Keep Your Clients in Mind

Knowing your audience is a cornerstone of any business. It’s not enough to want more business.

At the center of any marketing campaign is learning to understand your customers and anticipate their needs. This is especially true in financial services.

If your core demographic is younger clients looking to aggressively build wealth, this should inform your logo design. High contrast, warm colors, will signal excitement and strength.

On the other hand, the stability and calming effect of cool tones and stable lines will communicate something different altogether. You may appeal more to older or wealthier customers who require caution.

Would you prefer to attract clients who are drawn to the excitement of wealth building or the assurance of wealth preservation? Knowing what your clients want is important.

Build Your Brand

Companies spend millions of dollars on brand management. They want to control how clients perceive their goods and services.

Every marketing campaign, external outreach, and client interaction affects your brand. And at the heart of brand management is logo design.

A finance company logo should be shaped by what your clients want as well as who you are as a company. A finance company in a tropical paradise could feature a palm tree.

Don’t laugh: Signaling both offshore banking opportunities and a connection to paradise could be a great background to a logo.

Inversely, if you are located in a busy urban area, a skyscraper elevating wealth to new heights could be a key image.

Logo design is about color, line, and image. But just as important is your customer and your brand.

Find the Inspiration

After you spend some time reflecting on the direction of your company, the needs of your clients, and your core principles of success, you are ready to start experimenting.

Finding inspiration is easier than you think.

Online Logo Maker has tools to help you make your own free logo. What could be more simple?

Come try out our tools and find the inspiration you need to make your logo stand out today!

When you’re ready to start making some tough decisions about your logo design, we know that the colors you plan to include are one of the things that you’ll think about first.

But what sort of business color schemes will help you to connect with your target market?

And what are the best colors for logos when it comes to evoking emotion in the people who see it?

That’s what this post is all about.

From selecting branded colors to understanding how the associations people have with colors will influence your choice of logo design, we’ll tell you everything you need to know.

1. Consider Your Brand First

When you’re trying to come up with business color schemes, the very first thing that you need to consider is the overall message and story behind your brand.

For example, if you’re a consulting company that is goal-oriented, got its start in Silicon Valley, and works primarily with customers within the financial sector?

Then calming colors like light pinks and pastel purples aren’t exactly consistent with the message that you’re trying to send.

However, if you’re running an online boutique dedicated to Kawaii fashions? Then those pastel hues will be the perfect selection.

If you’re stuck on how to choose the right colors for your logo, take a look back at your Instagram feed. Which colors do you see primarily in your photos? If you’re an outdoor company, you’ll likely see lots of browns, blues, and greens.

But if you work in event planning, you might realize that gold, silvers, and classic black are better fits for your brand.

Another awesome way to come up with the right color choices for your logo?

Create a mood board.

Gather together pictures (from anywhere) that you feel best represent your brand. Then, look for color consistencies, and go from there.

Finally, researching the social media accounts of your target market is also an awesome way to make a final decision about your business color schemes. Take a look at the colors they gravitate towards, and make note of any consistencies.

Don’t expect to get things right on the first try, either. You’ll likely need to play around with tons of different color combinations before you commit to the best logo color schemes for your brand.

2. Know the Emotions Colors Can Evoke

Another key element that you’ll need to consider when you’re coming up with logo color schemes?

Make sure that you’ve taken the time to think about the emotions that certain colors can create in the people that interact with your logo.

For example, did you know that the color red has been scientifically proven to elevate blood pressure levels, as well as to increase your overall heart rate?

This is the perfect choice if you’re a discount store that wants to create a sense of urgency, but it’s not exactly a great fit for a bridal gown company, where stress levels are likely already high.

Additionally, you’ll need to think about which colors are recognized as a part of a certain industry.

For example, when people see the color green, they’re likely to associate it with the financial industry.

When they see oranges or yellows, they might associate your brand with relating to being outside in the sun (like a tanning salon or a travel agency specializing in beach vacations.)

Talk with your team — and even consider creating a poll on your company social media accounts — to learn more about the kinds of associations that your target market has with certain colors.

3. Ensure Your Colors Keep Things Legible

So, you’ve finally settled on colors that you think resonate well with both your brand and your target market.

But have you taken the time to consider how the choices you’ve made will look with the colors of text and the font that you’re planning on using on things like your website or physical business cards?

If not, now is the time to do so.

In general, if you’d like to keep things as legible as possible, we suggest that you go with no more than three different colors in your logo design — though if you can cut that number down to two, all the better.

If you’re dead set on using more than three colors, then ensure that they compliment each other well. You can use this article on which colors best compliment one another as an excellent starting point.

Finally, keep in mind that when it comes to any images you want to include in your logo design, less is more.

Choose one central image, and ensure that it’s completely in line with your branding strategy. If you can create a secret image or sneak in a hidden meaning into your logo, as these companies did?

It’s an awesome way to generate buzz about your brand — which is especially important if you’re still in the growth stages.

Making Business Color Schemes a Part of Your Logo: What Now?

Now that you’ve finalized your color choices, your font styles, and even made a choice about the central image that you’re planning to use in your logo?

It’s time to start bringing your business color schemes to life.

But as we mentioned earlier in this post, it’s likely that you’ll go through several different re-designs of your potential logo before you decide on “the one.”

Looking to find a free online logo maker tool to help make that trial and error process easier — and even fun?

We’ve got you covered.

Our blog is also packed with continually-updated advice about the hottest trends in logo design and development — so be sure to bookmark this page before you go.