Having a good business logo is like getting a good haircut.

For businesses or people on the street, if they’re not looking their best, they’re not making their best first impression.

What’s more, if they’ve had the same style for a long time, it might be well past time to consider updating it.

Needless to say, a big part of knowing when to know to change your logo is knowing that your current logo isn’t up to scratch.

In today’s article, Online Logo Maker is going to take a look at logo making for CDL and HVAC training. With quick, no mess logo design features, they’re a leader in the logo design industry.

Ready to put a fresh coat of paint on your HVAC logo?

Let’s get to it!

Time For A Fresh Start

Regardless of your industry, the signs you need to try on something new are always the same.

As an HVAC business owner, these apply to you, the same as anyone else.

You’re not getting any traffic from it

This is the simplest one of all, so we’ll start here.

If your HVAC operation is suffering from a lack of traffic, there could be any number of causes. One of the simplest, however, is poor logo design.

Make a change, based on trends and the competition. Then give it a few months to take hold, culturally, and monitor your traffic. You’ll be surprised at the change this can make.

You did it by hand

In business, sometimes you’ll strike it lucky using something that isn’t the best quality. This isn’t an excuse to keep using it, however.

If your logo is hand drawn, there’s a good chance you can do a better job with computer software.

Which brings us to our third point…

You’ve never had an expert look at it

Unless you’re qualified or at least experienced in design, there’s a good chance that your eye for colors, symmetry, or fonts isn’t the best it could be.

Without the right tools, or an industry pro on hand to guide you, you might end up chasing designs that make no sense.

How would you know better? Personal tastes often have very little to do with effective design trends.

Just because you think it looks good unfortunately doesn’t mean it will work, design-wise.

You’re dating yourself

On the topic of not trusting your personal tastes, it’s important to be aware of how old your logo is.

Even if your logo is nostalgic, having it “look old” could be discouraging for someone looking for a reliable, contemporary HVAC service.

It’s too complicated

This last point might not be the most comfortable for most people.

That doesn’t make it any less true: sometimes logos are too complicated.

You have to be willing to admit when the logo you’re using isn’t simple enough. If it’s too busy, can’t be identified from far away or when passing by quickly, you might find people simply forget they saw it.

And, really, what would be the point of that?

Transform Your HVAC Logo, Today

Ultimately, a logo redesign comes down to what is and what isn’t working for your business.

Are you getting everything you can out of your HVAC logo?

Why not make a change?

Your logo is one of the quickest ways to introduce your roofing company to the world. If it doesn’t get the message across about who you are and what you do, it’s not going to work for your business.

Keep on reading to learn the top 5 reasons your logo failed to reach your customers.

Why Your Roofing Company Logo Isn’t Working

1. You chose the wrong font

Choosing a font can seem like the most boring part of your roofing company logo design. However, typography is actually one of the most important steps in logo creation. The font you choose sends a message about your roofing company.

If you choose a font that’s too casual, like Comic Sans, it can make you look unprofessional or sloppy.

On the other hand, an ornate calligraphy-style font might convey the elegant look you’re going for. However, the details and flourishes can be hard to read.

Remember, a business card is only 3.5 x 2 inches. Your font needs to be readable even at a small size.

2. There is not enough going on

A generic logo doesn’t say much about the company it represents. Using a drab color or a lackluster font won’t get anyone’s attention or bring in new business.

Try punching up your roofing company logo with a bright accent color. If your main image looks like cliche clipart, switch it out with something more stylized. You need at least one element that stands out.

3. There is too much going on

If your logo is a rainbow of harsh colors coupled with a crazy font and distracting image, your message will probably get lost.

Too many clashing elements will actually compete with each other for attention. The end result is that nothing gets through to the viewer.

To pare things down, go back to your core business goals. If you had to choose one defining thing about your company, what would it be? Throw out anything that doesn’t fit with that message.

4. It’s not in the right file format

When it comes to your logo, your files need to be in vector format. A vector file is infinitely scalable. That means no matter how much you blow them up or shrink them down, they won’t look pixelated or blurry.

Some common types of vector file formats are .eps, .ai, and .svg.

Raster file formats—including .jpeg and .png—are not scalable. That means if your original file is small and you need to feature your logo on a poster or banner, you will see major pixelation with a raster file.

5. It doesn’t really reflect your brand

If there’s a disconnect between the look of your logo and the way you run your business, customers will pick up on it.

They might not know why they don’t like it, but something about your company will just seem “off.”

For instance, imagine a logo that uses clean lines, a serif font, and a blue color scheme to convey a sense of professionalism and credibility. If they pair that logo with an ad about how cheap and fast their services are, customers will sense that something isn’t right.

Make sure your logo says the right thing about your roofing company.

Create a New Roofing Company Logo Today

Get started on your redesign using Online Logomaker.

Use our free tool to create several design options that fit perfectly with the message of your brand. Remember to always check back with our blog for the latest updates in logo design.

The impact a logo has on a company’s brand can’t be denied. If you see a blue bird, you most likely think of Twitter first.

Your logo is like the face of your company. In fact, many of the most famous logos we know are instantly recognizable.

So how can you create the perfect business logo? There are tons of resources out there for businesses to use for their company. For example, if you’re looking for a business proposal template, you can use the Bidrik business proposal template.

We’re here to be your resource for creating a logo. Read on to learn how you can craft the perfect business plan logo.

Decide on Your Business Plan Logo Type

Think of the famous logos you know. Are they font logos like Sony? Or are they an abstract logo, such as Nike’s swoosh? There are three distinctive types of logos, and choosing one will determine how your brand is viewed. These include:

• Font logo
• Literal graphic logo
• Abstract graphic logo

Appeal to Your Target Audience

Your logo should appeal to your target audience. Think of who these people will be and what their interests are.

Let’s say you’re an energy drink company. Your target audience is a single man in his 20s or 30s. He enjoys drinking with his buddies and doing extreme sports.

Your logo should be strong and athletic. You wouldn’t incorporate flowers or dainty images within the logo.

Your Logo Should Adapt

Your logo will appear on all your marketing materials: website, mobile apps, and stationery. It should be adaptable enough to look great in all formats.

Depending on where you’re placing your logo, you may not always get the colors right. For example, let’s say you’re printing t-shirts with your logo on them. The printer is not able to get the coloring right. You decide to choose a black and white version. Does it have the same impact?

Your logo must be able to adapt to any material it’s printed on. Keeping your logo consistent in terms of color and design makes your brand stand out.

The Right Fonts and Colors Make a Difference

Here’s a fun fact for you: recent studies have found that 62-90% of consumer choices is based on color alone. This is known as the Psychology of Color.

So when you’re choosing the color scheme for your logo, keep these in mind:

• Red conveys warmth, energy, and aggression
• Green is associated with earth, health, and power
• Pink conveys femininity and tranquility
• Blue is used to promote trustworthiness and professionalism
• Yellow evokes emotions of cheerfulness and optimism

Conclusion

There are several factors to consider when you’re building a business plan logo. You need to consider your business’s message before you start designing a logo. You should also ensure that it’s functional for all marketing materials.

That may sound like a lot to consider. But creating a logo for your business doesn’t have to be daunting. There are resources available to help with creating your logo.

Are you looking for help creating your business’s logo? Take a look at our easy (and free) to use online logo maker!

It’s a fact no entrepreneur enjoys hearing: 9 out of every 10 startups will fail.

What can you do to ensure that you end up in that coveted 10%? Believe it or not, your branding has more of an influence than you might think. It can communicate your intention to potential investors, show how you plan to disrupt the market, and just make it clear that you’re an epic company in the making.

But how can you create awesome startup logos?

Read this post to find out!

Go for a Custom Font

In the startup world, you need to do everything you can to stand out. You probably already know firsthand that sometimes, that means taking things to the next level.

One of the ways you can prove that you’re an innovator in the design of your startup logos?

Your typography.

While yes, there are a lot of great font options already out there to choose from, they’ve also been chosen by thousands of other companies around the globe. You don’t want to send the message to potential investors that you plan to stick to the status quo.

Instead, it’s a good idea to have a customized font made specifically for your company. Not only will this help your logo to stand out, it will also help you to build your brand. Now, when people see your font, they’ll automatically associate it with your startup.

Communicate Your Mission

The startup world is all about the strength of your initial pitch — and you should consider your logo the ultimate elevator pitch or introductory email!

You can use your logo, and especially any image you include, to prove how you’re different from the competition. For example, give investors an inside look at how your company is run.

If your office is made up of coworking spaces that allow for a hyper-collaborative, fast-paced work environment, show that in your logo image. Let people get a sense of all the ideas zipping around your office.

Also, make sure that your logo tells a story. For example, if you came up with the idea for your company on a camping trip, you might want to include the image of a campfire in your logo.

Why?

Exactly — because it makes people ask questions, giving you the chance to extend that elevator pitch.

Start Making Impactful Startup Logos Today

Thanks to this post, you’re ready to create the kinds of startup logos that make other entrepreneurs green with envy — and venture capitalists turn their heads in your direction.

But just as you do at every roundtable with your team, you need to take multiple ideas into consideration. When you’re trying to finalize your logo design, it’s always a good idea to weigh your options.

We suggest using our free online logo maker tool to try out several different designs. Then, decide with your team which one is the most on-brand, in tune with your target market, and likely to blow the competition out of the water?

We can’t wait to see what you come up with!