It’s time to design a new gambling logo. You might have some ideas in mind, but you may not be sure how to bring them all together.
Every day, we see about 5,000 logos. You want yours to be remembered for the right reasons, not because you made some critical mistakes along the way.
How do you make yours stand out from the thousands of logos and be remembered for the right reasons?
You start by knowing what mistakes you need to avoid when designing your logo. Read on for the top 5 mistakes you need to avoid to make your gambling logo stand out from the crowd.
What a Logo Is, and What It Isn’t
How important is a logo for your business? A logo is often the first impression you get of a business. It’s what people see first on a brochure, website or business card.
It then takes someone 10 seconds to form a first impression of your business by looking at your logo.
How can you create a unique gambling logo? Let’s start by going over what a logo is and isn’t.
A logo is:
- A visual representation of your brand
- Carefully researched and thought out
A logo is not:
- Just a couple of cool images put together
- To be taken lightly
- Your brand
What’s the difference between a logo and a brand? A brand is what your company stands for. It’s the values, name, customer service, company culture and everything that your business embodies.
Your logo is all of that wrapped up in a neat image that creates an emotional connection between your customers and your brand.
Mistake #1: No Planning or Research into the Logo
Plenty of gambling businesses create logos by slapping a few images together with the company name and think it looks cool, so they go to print it.
What they don’t realize is that just because it looks cool, the message of what the company is about isn’t there.
While a logo may look good to you, it may not connect with your customers, your employees, or anyone else. That’s why it’s necessary to plan your logo out before considering colors and fonts.
You’ll need to consider your target market, competition, and the first thing you want people to know about your business.
Also, ask yourself the following questions:
- What makes your company stand out from your competition?
- What are your company’s strengths?
- How do your customers think about your company? Is there anything you’d like to change?
- How do you talk about your business to someone for the first time?
By answering these questions, you’ll have the attributes of your company and the core of what you want your logo to say about your company.
Mistake #2: Your Logo Is an Instructional Drawing
If you’re creating a gambling logo, does it have to have someone standing at a slot machine for people to know what your company does?
You want your logo to be simple and memorable. You don’t have to be completely obvious when designing it.
For example, a logo for a boot company doesn’t have to have a boot in it, and a logo for a gambling business doesn’t have to have a stack of chips, or a slot machine or obvious imagery.
The logo isn’t there to tell people what you do. That’s why you have your website. It’s there to tell them about who your company is.
If your company targets men, then you should use colors like brown or blue in your logo to make that psychological connection.
Take a look at this blog post about understanding the tote at Betting Gods. First of all, their name is awesome. If you’re a bettor, odds are you’ve prayed the betting gods before.
Secondly, take a look at the logo. It’s colorful, creative and plays in its name. You know what the company does, and it’s a company that has a sense of humor.
Mistake #3: Logo Isn’t Scaled for Different Uses
Another common mistake you see is that the logo is designed with only one use in mind, usually for a website.
Always consider the different uses of your logo. Will it be used on t-shirts, brochures, letterhead, and your website?
These are vastly different uses and you want to be sure that your logo looks good in every instance.
Not taking this into consideration can result in having a logo that’s pixelated and looks poor.
That’s not the first impression you want to make.
Be sure to test your logo out in different environments before you settle on a final design.
Mistake #4: Your Gambling Logo Looks like Other Logos
There’s a difference between inspiration and copying someone’s logo outright.
You can find inspiration in different logos and adopt a typeface or a color, as long as it’s not trademarked.
However, if you copy someone’s logo outright, you’ll only confuse people. That also won’t reflect well on your company. You’ll look lazy or you’re trying to piggyback on someone else’s success.
Mistake #5: Your Logo Is Busy
Yes, there is a lot you want to convey in a logo. That does not give you license to pack as much information into your logo as possible.
Remember to keep it simple.
A major mistake people make when designing a logo is that they use too many fonts, and colors. They also try to do too much with it by having too many images.
Your best bet is to stick to one or two typefaces and a single image. You can decide to just have your name as the logo and use a single typeface like Betting Gods.
Make Your Gambling Logo Stand Out
Are you ready to design your gambling logo? After you’ve done your research and you have a few sketches to work with, you can start designing your logo.
OnlineLogoMaker.com is here to make your design process easy, even if you don’t have a design degree. There are countless templates, images, and fonts for you to design a high-quality logo without much hassle.
You can save your image and download it using a free or premium account.
Start designing your logo today.